Hallmark Cards, Inc., the personal expression industry leader virtually synonymous with consumers' preferred brand of greeting card, was founded in January 1910 by Joyce C. Hall (1891-1982).
While best known for helping people express their feelings and touch the lives of others, Hallmark also owns and operates thriving businesses in the family entertainment and personal development industries.
Hallmark brand equals to quality through uncompromising attention to detail and, since 1944, through the slogan, "When You Care Enough to Send the Very Best." The company achieved distinction through its products, its network of specialty retail stores, national advertising, and as sponsor of the Hallmark Hall of Fame, television's most honored and enduring dramatic series.
Hallmark Entertainment is the world's leading producer and distributor of movies and miniseries made for television.
Annual Sales
In 2003, Hallmark reported consolidated net revenues of $4.3 billion. Hallmark's share of the greeting card market is greater than 50 percent.
Employees
Worldwide, Hallmark has more than 18,000 full-time employees. About 5,000 Hallmarkers work at the Kansas City headquarters and 10,000 are associated full-time with the U.S. personal expression business. Through the Employee Profit Sharing and Ownership Plan, Hallmark employees own nearly one-fifth of the company.
Distribution
Hallmark personal expression products are found in more than 42,000 retail outlets domestically.
In addition to being the domestic market-share leader in card shops, department stores, drug stores, food stores, and major discount retailers, Hallmark publishes products in more than 30 languages and distributes them in more than 100 countries.
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