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Qiaoxing emphasizes product value, quality
Ranked among China's top electronic and information product manufacturers in 2010 by the Ministry of Industry and Information Technology, the Qiaoxing Group is a key player in the telecom segment. Listed on both the NASDAQ and New York Stock Exchange, the company produces a range of mobile phones and telephones for clients such as Samsung, Wal-Mart, BenQ-Siemens, Telefonica and Thomson.
Below are excerpts of Global Sources' interview with Qiaoxing's sales manager for import and export, Bob Lee. He discusses how the maker maintains product quality and capitalizes on product customization to establish a foothold in the export market.
About the company
Established in 1992, Qiaoxing operates a 125,000sqm production facility in Huizhou, Guangdong province. The factory is equipped with 50 telephone and 12 mobile phone production lines, and an SMT workshop. The daily output is estimated at 12,000 units. The company ships its landline and mobile phones to the US, the UK, Russia, Japan and South Korea. Huizhou Qiaoxing is a member of the Qiaoxing Group.
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