Products & prices
China-made bodysuits are typically in cotton or polyester. Among the common fabric constructions are interlock, jersey, ribbed, pique, polar fleece and velour. The textiles are between 180 and 200gsm. Most rompers utilize snap buttons as they are easy and quick to secure, while some padded winter designs employ zippers. Closures may be placed at the front, shoulder or back, with a few styles using diagonal plackets across the chest. In terms of design, animals, flowers and cartoon characters are the popular motifs. Several releases have butterfly knots or woven tape along the cuffs, hem and neckline. Vibrant colors such as pink, green and blue are mainstream. Bodysuits are often sold in sets and packaged in gift boxes. These can include baby booties, gloves, socks, hats or scarves. The key price determinants are the materials and workmanship. The least expensive models are $1.20 to $2.50, and adopt CVC or pure cotton jersey. Simple and small single- or 2-color prints are utilized. The garments use snap button closures. Quoted at $2.55 to $6, midrange rompers employ pure cotton, 85:15 cotton-polyester or 95:5 cotton-spandex. The fabrics may be in a jersey, ribbed, interlock, pique, velour or terry knit. The pieces have larger and multihued prints, and embroidery, applique, or woven tape or ribbon trimming. Products from $6.50 to $20 are considered high-end. The models are made of pure combed cotton, organic cotton or bamboo rayon in a jersey, ribbed, interlock, pique or terry construction. Similar embellishments are used as in the midrange category. Releases with polyester padding and zipper closures fall under this segment. In the past six months, bodysuit prices increased up to 20 percent due to cotton rates nearly doubling in 2010. If the fiber’s cost continues to rise this year, manufacturers expect quotes to climb 10 percent. Also affecting values are the higher labor spending and the yuan appreciation. To boost viability, makers are lowering the MOQ. Moreover, Shanghai Feiyangshun plans to promote its in-house line, which will be launched in 2H11. The company will focus on OBM business because small orders of its OEM and ODM models are costlier to produce. Polywell is expanding market reach to areas such as New Zealand and Australia. With these efforts, companies are hopeful that sales will increase at least 5 percent this year.
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