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Car black box suppliers stress high-end custom units

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Panoramic car DVR

CNSLink's S500HD model has 1280x720-pixel front and 640x480-pixel rear cameras. It integrates a microphone, speaker and G-sensor.

Products meet specific security, safety and privacy requirements.

South Korea makers of car black boxes vary features based on preferences in target markets while continuing to emphasize advanced models to boost the line. They highlight HD as a common trend.

For US-bound releases, suppliers concentrate on interior cameras as products are used more for car security than as event data recorders. Those shipping to Russia turn out detachable units to prevent device theft, while units sent to Japan integrate LCDs. Models with displays, meanwhile, are not welcome in parts of Europe such as the UK because these can distract drivers or encroach on privacy. There are Wi-Fi-enabled kinds, which connect with smartphones and eliminate the need for LCDs.

To boost market penetration, manufacturers such as HDB Information Communications Co. Ltd add value for differentiation. The supplier enhances products with speed camera, lane departure avoidance and collision sensing functions. Innopix plans to include a cruising information system to monitor speed and braking. Ether Technology Inc. is considering introducing advanced driver assistance systems in future models, leveraging expertise in video and communication modules.

Under efforts to widen reach, South Korea makers are eyeing the commercial transport segment. They aim to churn out 4-channel HD units. “The typical requirements are HD for front cameras and VGA for the rear with 30fps,” said Shane Park, CNSLink Co. Ltd general manager for global marketing. “We bid for Japan’s truck institute and started shipping in July 2013.” The supplier plans to develop units with on-board diagnostics capability. Japan is its biggest market.

“Japan has almost no B2C demand for car black boxes as its traffic culture is very mature. That is why we are approaching its B2B market, whose commercial vehicles have needs for traffic control in connection with car black boxes,” said Carl Lee, Ether’s business HQ sales and planning manager.

Companies such as Cha Bio & Diostech Inc. are emphasizing aftersales service. “We consider our car black boxes business in a long-term view,” said sales/senior manager Brian Kim.

Makers are optimistic about the line’s growth in the years ahead. They are anticipating higher requirement from greater product awareness. Suppliers are, in particular, banking on countries mulling mandatory installation. As such, they are setting higher export targets. By end-2014, Cha Bio & Diostech hopes to realize $2 million from its overseas business from less than $1 million in 2012.

Due to lower demand from Europe and the US, South Korea manufacturers explore opportunities in other markets. GeoCross Co. Ltd’s key destination is Russia. The supplier has been receiving inquiries from buyers in India and the UAE as well.

The US is still HDB’s main destination, followed by Japan, China, Singapore and Russia, while it is the UK for Ether. Cha Bio & Diostech, meanwhile, is preparing to enter the China market, targeting BMW and Mercedes-Benz dealers there.

Related reports:
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Car alarms: More units support GPS, GSM

Product gallery

Panoramic car DVR

Cha Bio & Diostech Co. Ltd
(South Korea)

Model: CD-6500L
Description: 2MP CMOS sensor; 1-channel: 1280x720p, 30fps; 2-channel: 1280x720p, 20fps front, 10fps rear; 120-degree front, 140-degree rear viewing angles; 3in touchscreen; built-in microphone, G-sensor, GPS; 106x53x25mm

Panoramic car DVR

Cha Bio & Diostech Co. Ltd
(South Korea)

Model: CD-6000L
Description: 2MP CMOS sensor; 1-channel: 1280x720p, 30fps; 2-channel: 1280x720p, 20fps front, 640x480 pixels, 10fps rear; 121.5-degree front, 100-degree rear viewing angles; 3.5in 480x320-pixel LCD; built-in G-sensor

Panoramic car DVR

CNSLink Co. Ltd
(South Korea)

Model: S500HD
Description: 2MP CMOS sensors; 1280x720 pixels front, 640x480 pixels rear; 1 lux minimum illumination; 120-degree viewing angle; 5in 800x480-pixel LCD; built-in microphone, speaker, G-sensor, optional GPS; SD card supported, 8 to 32GB

Panoramic car DVR

Ether Technology Inc.
(South Korea)

Model: ETK-B3600
Description: 2MP front, 300,000-pixel rear CMOS sensors; 1280x720 pixels front, 640x480 pixels rear; 30fps 1-channel, 15fps 2-channel; 130-degree front, 120-degree rear viewing angles; H.264; 3.5in touchscreen IPS; acceleration sensor; microSD card supported, up to 32GB

Panoramic car DVR

Ether Technology Inc.
(South Korea)

Model: ETK-B2400
Description: 2MP CMOS sensor; 1920x1080 pixels, 30fps; 140-degree viewing angle; H.264; acceleration sensor; microSD card supported, up to 32GB

Panoramic car DVR

GeoCross Co. Ltd
(South Korea)

Model: VD-8000HDS
Description: 2-channel; HD; CMOS sensor; 2.4in LCD, 2, 4x zoom; voice guidance, car battery monitoring, one-touch audio recording; built-in 3G sensor, GPS; SD card supported, 1 to 32GB

Panoramic car DVR

GeoCross Co. Ltd
(South Korea)

Model: VD-9500H
Description: 2-channel; CMOS sensor; 1280x720 pixels, 30fps; 126-degree front, 120-degree rear viewing angles; 0.1 lux minimum illumination; 3.2in touchscreen TFT LCD; built-in G-sensor, optional GPS; SD/SDHC memory card supported, 4 to 128GB

Panoramic car DVR

HDB Information Communications Co. Ltd
(South Korea)

Model: ZHL11
Description: 2-channel; 1280x720 pixels front, rear; 3.5in 480x320-pixel touchscreen TFT LCD; optional GPS

Panoramic car DVR

HDB Information Communications Co. Ltd
(South Korea)

Model: PL880
Description: 2-channel; 1280x720 pixels front, 640x480 pixels rear; 3.5in 480x320-pixel LCD; optional GPS

Note: All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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