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| | This jack-o’-lantern from Quanzhou Magic can be made of polyresin or polystone, and utilizes LED. |
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Light and audio functions, and nontraditional motifs invigorate the line.Electronic features are increasingly adopted in China’s holiday decorations sector, particularly in the high end, as suppliers boost profit margins. Meanwhile, modified shapes and themes spice up traditional designs. In line with the former trend, more upscale models pack audio functions such as built-in voice recorders and music playback. Lighting effects are found in several jack-o’-lanterns and ghost figurines. Some utilize LEDs and double as lamps. Electronic features, however, push up costs and are therefore limited to high-end releases. Because of this, companies predict traditional adornments, including ghosts, skeletons, pumpkins and hearts, will still dominate owing to their competitive prices. For such products, suppliers concentrate on aesthetic variety instead to stir interest and expand buyers’
options. To illustrate, diverse facial expressions enhance the visual appeal of typical ghost pieces and jack-o’-lanterns. Besides the expected scary and angry countenance, and black or bloody clothes, a number of versions look happy and are smiling. For other occasions, models in the shape of kiss marks, eggs, rabbits and Cupid are increasingly being offered. These items are often produced using machines, but several manufacturers are releasing manually crafted holiday decorations to widen selections. Wreaths are fully or partly handmade, while pumpkin lamps and Easter eggs may be painted manually. Prices are greatly influenced by the design. Halloween ornaments in the low end comprise simple pieces such as stickers, pendants and keychains. They are smaller than 6cm and go for $0.30 to $1.20. Paper, PVC, and epoxy resin are among the material options. Midrange versions are quoted between $1.25 and $2. These are 6 to 13cm and come as stickers, figurines and tabletop accessories. High-end models are larger, and some may boast added functions and double as a light source, voice recorder or music player. Prices exceed $2. For other holiday decorations, including Easter and Valentine’s Day ornaments, the low-end segment consists of small stickers made of inexpensive paper, acrylic, cotton, nonwoven fabric and epoxy resin. The items are suitable for windows, lamps, bags and cars, and come in solid or multiple colors. They list below $1. Cups, mugs, shopping bags, tabletop accessories and manually crafted pieces belong to the midrange market. These go for $1 to $5. Large handmade adornments such as wreaths, and Easter eggs and rabbits are common in the high end. Most use materials derived from nature, including pine branches and wheat straw. Quotes are above $5. Although stiff competition curbs price increases, suppliers anticipate markups of between 10 and 15 percent in the following months due to rising costs. Besides continuing inflation, the yuan appreciated by more than 2 percent in the past half-year. In addition, labor outlay in the coastal areas, where production hubs for holiday decorations are located, climbed over 20 percent. Since the line is highly seasonal, most industry players offer other items, including synthetic flowers and plants, keychains and printing services. Trading companies boast greater flexibility in catering to clients’ requests and account for 60 percent of the supplier base. More makers plan to obtain export rights to expand services. Related articles:
Halloween costumes: Makers ease effects of worker scarcity
Easter & Valentine's Day decorations: Novelty, electronic features invigorate line
Wreaths: Nonseasonal models keep exports up
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