Product enhancements
Apart from safety, makers continue to emphasize aesthetics under their differentiation strategy. Models made of plastic typically feature bright colors in translucent shells. Some suppliers, however, are combining such materials with brushed aluminum or stainless steel parts to boost appeal. Water bottles from Fenjin Plastic Co. Ltd, for instance, have PP or PE bodies and aluminum lids for a better look and impact resistance. The company’s other products employ stainless steel rims as both visual and protective enhancement. Some of Cheer Great’s models have colorful plastic shells paired with stainless steel loop caps and bases. Makers also offer sports bottles in special shapes and designs. These are generally made of plastic, as the material is easier to work with. New releases from Cheer Great include the WB-05026 model, a PP bottle with an upper body in the shape of a soccer ball, and water bottle CG-0808, which is made of PE and designed like a bowling pin. Model WB-0511 has a hole at its center, a novelty feature that also allows easier gripping. The PS-2068E water bottle from Fenjin has an asymmetrical shape that conforms to the hand. This special aspect makes drinking convenient without having to tip the vessel at a steep angle. Beyond aesthetics, manufacturers are improving function. Quanzhou Newsheen Corp. is employing double-walled designs for greater insulation. Zhejiang Yongkang Bangda Industrial & Trading Co. Ltd uses automatic push-button caps in its stainless steel and aluminum bottles to allow one-hand access. To further distinguish themselves amid strong competition, makers are offering various add-ons and accessories such as keychains, stress balls and pouches. Models from Zhejiang Yongkang Bangda and Fenjin come with carabiners, while Quanzhou Newsheen incorporates flashing LEDs in its children’s water bottles. In order to keep up the pace of development, suppliers are investing more in R&D. Zhejiang Yongkang Bangda now has 15 engineers and designers. Samples based on customer specifications are available within one week. Fenjin’s five R&D members come up with 10 new models each month, using Pro Engineer, UG and Cimatron software. Prototypes can be released in 15 days. The five product development specialists of Quanzhou Newsheen produce 10 designs monthly. Cheer Great has five R&D personnel who create three new models every month. Customized samples are available within a week. The majority of water bottles from China are made in Guangdong and Zhejiang provinces, where there are abundant materials and mature support industries. The former is the main production hub for plastic models, while the latter specializes in metal versions. About 50 percent of output is under ODM contracts, while 35 percent involves OEM and the rest OBM. North America and Europe are the main markets, but makers are looking to cultivate Australia and South America. The industry suffered a setback this year as sales and exports decreased by 5 percent due to rising material costs, the yuan’s appreciation and China’s new labor law. Sports bottles made for the low-end market are priced at $0.25 and weigh 30 to 100g. Midrange models up to 200g reach $1.50. These have added features such as LEDs and comply with FDA and LFGB standards. Upscale designs top $3. Bottles in this segment typically have double walls and meet FDA, LFGB, and CE criteria.
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