Products & materials
China’s selection of school bags includes backpack, trolley and shoulder types, with the first kind as the industry’s best-seller. Products in this category, together with trolley versions, have a main, front and two side pockets. The last are often made of mesh. Most models have additional compartments to store pencils, mobile phones and other small items. An extra pocket raises prices about $0.30. Earphone holes and reflectors are also common, increasing quotes $0.15. To enhance user comfort, some releases have wider straps with EVA padding. These versions are 10 to 60 percent more expensive, depending on the construction. Backpacks and trolley bags measure between 25 and 46cm in height. Shoulder types, meanwhile, are 16 to 33cm high. Most designs meet EN 71-3 and ASTM D4236 requirements. Some products, including those from Mayflower Enterprise Ltd, pass EN 71-9 and CPSIA standards. In addition, the Fujian province-based supplier is currently taking steps to finalize its registration for REACH compliance by the middle of this year. In terms of materials, nylon and polyester with densities of 420 and 600d, respectively, dominate options. The former is smoother and has better luster, raising prices 10 percent. Versions in 70 and 1680d are adopted as well. The latter construction is mainly utilized for models catering to teenagers and adds 30 percent to quotes. Companies are also using microfiber, which is softer and has greater durability than polyester and nylon. This increases prices 5 percent. Designs in canvas and denim, meanwhile, are 30 to 50 percent more expensive. To enrich visual appeal, makers are employing nylon and polyester dobby ripstop. These are 15 to 30 percent costlier the regular variants, and add between 10 and 30 percent to prices. As regards patterns, cartoon motifs are still popular. A few suppliers, including Mayflower and Quanzhou Shanliang Bags & Shoes Co. Ltd, hold licenses to use Disney images. Silk-screening remains the most common method of design application. Heat transfer, meanwhile, is gaining attention because of better precision. Quanzhou Xinghai Bags Co. Ltd, for example, utilizes this technique on half of its school bag exports. Logos and other details can also be embroidered. This option, together with heat transfer, is 40 percent costlier and increases quotes 10 to 20 percent. To achieve better aesthetics, many suppliers combine two or more printing methods. China is home to an estimated 3,000 makers of the line. The majority are bag specialists, offering a range of categories. Most have in-house cutting, sewing and surface treatment facilities. Printing is subcontracted. Manufacturing inputs such as fabrics, plastic and zippers are usually outsourced. To ensure quality and shorten delivery time, some large companies perform vertically integrated production of materials and components. In addition, most top-tier enterprises have established their brands in the domestic market and are under efforts to do the same abroad. Many small and midsize suppliers, meanwhile, remain focused on OEM and ODM. The provinces of Fujian, Zhejiang and Guangdong are the main sourcing centers of school bags in the country. The first is the largest hub where the bulk of factories and trading companies are located. Makers in Zhejiang, meanwhile, offer mainly low-end and midrange models.
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