Jawbone mulls ditching consumers for health care market

The company has struggled to find a unique position in a market dominated by Fitbit and premium smart watches.

February 23, 2017

Share: Facebook Twitter Google Linkedin | Print E-mail

The company has struggled to find a unique position in a market dominated by Fitbit and premium smart watches.

The minimalist design won Jawbone many fans early on, but it has struggled against Fitbit,
which now makes up most of the market. (Source: Jawbone)

When news broke last year that Jawbone was selling its Up line of fitness trackers, the company denied quickly that it had such plans. Contained within that rumor might have been a grain of truth, though. It is no secret that Jawbone has struggled to compete against the likes of Fitbit and the slate of smart watch companies that joined the wearables market over the last couple years. So it is also not surprising that the company is reportedly looking to increase margins by abandoning the consumer wearables market and selling health-centric devices to "clinicians and health providers working with patients," per TechCrunch.

Many tech companies relish the idea of breaking into the health care market precisely because the profits there tend to be much higher. Wearables have also looked quite promising for health care providers because of all the data collected from embedded sensors. In some cases, this data has proven it has the potential to tell when someone is getting sick or help administer medicine.

Making products useful in the health care market takes money, however, of which Jawbone is said to have very little. The company managed to raise $951 million from some notable investment firms, according to TechCrunch, but it has already spent most of that money without getting close to producing a new product.

However Jawbone happens to proceed, it is clear that the wearables market is tougher than ever before but health monitoring and activity tracking remain critical components. Having this kind of functionality is important for a lot of people, although that is not enough to make wearables as ubiquitous as smartphones.

Share: Facebook Twitter Google Linkedin | Print E-mail

Additional Information

Send me the latest Product Alerts for Health monitoring wristbands

Sign up for Product Alert e-mail updates - FREE

  • Health monitoring wristbands
  • Medical ID bracelets
  • Wearable pulse oximeters
  • Heart rate monitor rings
  • Smart thermometers
  • Smart sleeping glasses

Subscribe (No SPAM - We will not sell or share your e-mail address.)

Learn more | See sample

Meet Exhibitors At Our Global Sources Exhibitions

Global Sources
Mobile Electronics Show
October 18-21, 2017

See list of all Global Sources Exhibitions

The No. 1 Site for Buyers of Mobile Electronics

New product coverage updated daily, plus exclusive reports, research and analysis.

Top 20 Most Popular Wearables
Top 20 Most Popular Mobile Electronics - Wearables
  • The most popular products during the last 7 days
  • Based on key factors including page views and inquiries
See Today's Top 20 Wearables
Analyst's Choice
Analyst's Choice - Mobile Electronics
  • Innovative and newly released products
  • Asia's biggest brands and OEM manufacturers
View Products Now

Visit the Mobile Electronics Site for the best industry coverage

Download Electronics e-Magazine

Login or register for immediate download

  • Discover new Health monitoring wristbands and other Electronics...
  • Detailed information of verified Health monitoring wristbands suppliers
  • You may also be interested:
  • Discover even more related products and suppliers in Smart Living e-magazine.

Note: Magazines are available in English only.

Featured Hot Products

Submit your Buying Request with TradeMatch

Fast and easy to use

Receive tailored offers

Compare quotations

Learn more

Click here to receive FREE e-mail updates