Industry composition
While specialists dominate the manufacturing pool, some companies can offer various types of luminaires. The selection at Leedarson Lighting, for example, consists of compact fluorescent lamps and LED units, with the latter accounting for 5 percent of output. The supplier spent several years focusing on CFLs before venturing into diode-based light sources. In terms of capability, China makers can be classified into four types. The first consists of MNCs with strong design competency and numerous product patents. Second-level suppliers have in-house R&D teams that, due to limited resources and technologies, veer from performance upgrades and focus instead on improving aesthetics and other physical aspects. The third class consists of companies that outsource components and then conduct assembly in their factories. Such manufacturers comprise the majority of China’s supplier base. Makers offering low-end LED bulbs and tubes represent the last type. As regards revenue, large suppliers can generate more than $20 million yearly, while midsize enterprises usually earn from $1 million to $15 million. Annual sales at most small operations do not exceed $1 million. China’s LED bulbs and tubes industry is export-oriented, with an estimated 80 percent of output shipped abroad. The EU and the US are the primary destinations, although some companies also cater to Japan and other emerging markets. OEM models represent 70 percent of outbound shipments. Designs bearing in-house brands make up 20 percent, with the rest under ODM contracts. The primary clients are distributors and manufacturers. Some makers also deal with construction firms. Guangzhou Riman Lighting Technology Co. Ltd, for instance, works with one of Japan’s major real estate developers. Guangdong is the largest production center for the line, contributing 60 percent to the country’s annual turnout.
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