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| | The RF7-F056 model from Richforth is a LED message fan with an ABS housing. |
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Multiple functions are being integrated into units. Add-ons target specific applications. The latest battery-operated fans from China boast a range of attributes that make them usable in various situations. Most of these versatile models target outdoor and promotional applications, which currently account for the majority of output and exports. Besides ventilation, designs for the first segment usually have a lighting function. A few are even fitted with two or three illumination devices or offer different levels of brightness. Fluorescent and LED bulbs are the light sources typically adopted. For the first, 5 to 15W U or O-shaped CFLs are the common options, while LED clusters employ 0.2 to 0.5W diodes. A number of releases have a built-in AM/FM radio for news and entertainment. In addition, some can transmit an SOS alert. To support the various functions of their models, makers are using batteries with higher capacity. Several are adopting two cells instead of one to extend operating time per charge. Other companies are further enhancing the line’s value outdoors by enabling designs to recharge in various ways. Consequently, apart from AC/DC chargers, many units are now bundled with cigarette lighter plugs that allow them to obtain power from a vehicle. Some fans are fitted with solar panels as an alternative power source not only for their operations but also for charging portable electronic devices. Adoption of a 5 to 16W module means a $10 to $30 increase in price. In the promotional segment, visual appeal and other attention-grabbing features are the main considerations in choosing add-ons. Besides providing space for logos or other marks, suppliers are integrating LEDs that create figures or phrases when the product is turned on. Richforth Electronics Co., for instance, offers the RF7-F056 model that allows users to customize the patterns that will be displayed. For greater differentiation, the body and handle come in various shapes, including animals and flowers. Richforth and Shenzhen Duolilong Industrial Co. Ltd produce football-themed fans. Despite the integration of various features, outdoor and promotional releases continue to be portable. Several have constructions that can be compacted to fi t containers of different sizes. Built-in carabiners and clips allow certain designs to be attached to a bag, cap or piece of clothing. In terms of geographic markets, promotional fans target mainly the US and the EU, which account for 50 to 60 percent of exports. Even with their stringent requirements and higher inspection fees, deliveries to these areas are profitable because cost is spread over a large volume. Most outdoor models, on the other hand, are being developed for emerging markets such as South America, Africa and South Asia. Larger designs for indoor use will be rolled out for these locations as well.
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