| | 
 |
| | Model GB-02 from Gostar is available in nylon or PVC. |
 |
With material costs and the VAT rate falling, suppliers are able to drop quotes by 5 percent and expand to Africa and Asia. In response to the global economic slowdown, golf equipment suppliers in China are scaling back prices and exploring new markets. The price reduction is aided in part by falling material costs. After soaring more than 50 percent last year, aluminum plummeted by 40 percent to $1,990 per ton. Similarly, carbon fiber slid to $40 per kilogram from a September high of $50. Moreover, the government has lowered the VAT rate from 6 to 3 percent for manufacturers with an annual revenue of less than 1 million yuan or about $145,000. These factors are enabling makers to reduce product prices toward stimulating demand. Most will be cutting quotes by at least 5 percent in the next six months. To enhance profitability despite sluggish sales in the US and the EU, suppliers aim to boost exports to Japan, South Korea and Singapore. Further, some companies are cultivating markets in South America, Africa, Australia, New Zealand and India. The growing consumer base in these new areas and healthy domestic demand are expected to help the industry through the slump. China has already surpassed Japan as the second biggest manufacturer of golf equipment, next to the US. Golf bags make up about 60 percent of output, while balls and trolleys account for 15 percent each. Golf clubs and tees comprise the rest. Of the estimated 300 makers, only 10 percent specialize in golf equipment. About 200 companies offer golf bags. There are 50 suppliers each of golf balls and trolleys, and 20 golf club manufacturers. The main production hubs are Guangdong and Fujian provinces. The former focuses on the midrange and high-end segments and benefits from being located close to Hong Kong, where information on the latest trends is available. The latter leverages its lower labor and overhead costs, and concentrates on the low end. Both provinces harbor a large number of companies with Taiwan investment because of their proximity to the island. Most specialize in golf clubs and cater to the OEM market.
Golf bags
Golf clubs
Golf trolleys
|