Amazon’s first smart camera is a fashion critic

The Echo Look is a voice-activated camera that uses algorithms to determine how good an outfit looks on the user.

May 05, 2017

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The Echo Look is a voice-activated camera that uses algorithms to determine how good an outfit looks on the user.

The Echo Look contains a depth-sensing camera and LED lights to take
full-body photos and short videos. Image Source: Amazon

Amazon is getting into the smart camera market, but it's not what most people were expecting. A home security camera seemed like an obvious choice for Amazon given that competitors like Google already offer this. Instead, the Echo Look is made to help people pick out the best outfit.

Like other Echo products, the Echo Look is voice controlled through Alexa, Amazon's digital assistant. It uses a depth-sensing camera and LED lighting to take glamor shots of people as they try on different clothes. Amazon says it can tell users which outfit looks the best based on a combination of machine learning and advice from fashion specialists.

The camera isn't just good for photos, though. Users can also take short videos so they can see their outfit from all sides.

The Echo Look isn't available to everyone right away. Right now the product is listed for $200 to people with an invitation to buy. Such an exclusive, unique product is an attention magnet for the technology press, which is no doubt what Amazon hoped. This allows the company to introduce a smart camera without just copying the competition.

Some people are already speculating about what this camera might be capable of in the future. It wouldn't necessarily be difficult to turn this hardware into a smart security camera or a device for video calling. This would give Amazon easy access to the smart home security market, possibly allowing it to grow its own ecosystem of smart home devices like Google has with Nest.

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