One-piece swimsuits catch fire, outdo bikinis' popularity

The traditionally popular two-piece swimwear takes a backseat this season as monokinis sell out faster.

May 25, 2017

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The traditionally popular two-piece swimwear takes a backseat this season as monokinis sell out faster.

One-piece styles have overtaken bikinis as the swimwear of choice for women, a recent study by retail analytics firm Edited revealed. The trend shows that the popularity of athleisure wear extends beyond apparel and footwear, and has now reached swimwear.

According to the research, the number of monokini styles available online have increased 20 percent from the same period last year while those for two-piece designs dropped 10 percent. One-piece swimsuits are also being bought three times faster, taking an average of 37 days compared to 106 days for full-price sellouts in 2016.

It helped that prominent athletic brands such as Speedo, Nike, Dolfin, TYR, Arena and adidas have hiked up their one-piece options. The first five are the most in-demand names in the US while the Germany-based sportswear giant is the most popular brand in the UK.

"Figure-flattering and tummy-control designs are showing the greatest movement, along with traditional, round-neck swimsuits," said Emily Bezzant, head analysts at Edited.

The rise of monokinis, however, does not mean the demise of bikinis. Women are still purchasing two-piece swimwear, it is just that it has taken a backseat this season.

The situation is "not surprising due to current trends and our quest for comfort," according to Bezzant. "It's true that in the age of yoga pants, women are demanding more comfort from their clothes, so it makes sense that this would extend to beach wear, too. So whether you're looking for a sporty suit to crush your pool workout or something a little more fashion-forward for lounging, it's safe to say you'll have more options than ever before."

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