Gallery View: Handwoven designs dominate India jute rugs

Many new models are manually crafted and feature an azo-free finish.

November 17, 2017

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Many new models are manually crafted and feature an azo-free finish.

Manufacturers of jute rugs and doormats in India are launching pieces that are woven by hand, and adopt environment-friendly coloring and treatments.

The majority of releases use 100 percent jute, although versions utilizing wool, cotton and leather blends are available. These materials are said to improve sheen.

The latest rugs come in various printed designs, often in contrasting shades to make them eye-catching. Azo-free dyes are mostly adopted to meet international safety standards. Geometric patterns and stripes are popular. A number of models feature ethnic themes. One model in the gallery, for example, is kilim-inspired.

As regards trimmings, fringes are commonly used. These are place at the ends or along the borders.

The products below have been handpicked by our market analyst to represent the current trends in India jute rugs and doormats.


Abida International offers the model AI-1247 jute rug that features multicolor native kilim design. It comes in a three-ply construction with fringed ends and weighs 1,200gsm. Patterns and colors are applied using azo-free dyes. The handwoven rug requires dry-cleaning. It is priced at $17 per square meter for a minimum order of 300sqm. Versions in wool and polyester blends are available.

Horizontal stripes

Made of 100 percent jute, the AI-1122 model from Abida International comes in a three-ply structure with printed horizontal stripes. It is available in neutral hues and adopts azo-free dyes. The rug weighs 1,300gsm and goes for $14 per square meter. MOQ is 300sqm. Dry-cleaning is recommended.

Golden finish

Domotex India's COL-4042 model is a pure jute rug with fringe trimmings at the ends. It is handwoven and comes in a four-ply construction. The rug's golden finish is applied using azo-free dye. Product dimensions are 32x45cm. The model lists at $14 per square meter. An MOQ of 200sqm is required. Items can be delivered in 60 days.

Fringe ends

The model DI-65 handwoven doormat from Domotex India uses 60:30:10 jute-leather-cotton. It has fringed ends and comes in neutral colors. Product dimensions are 32x45cm. Price is $8 per square meter for a minimum order of 200sqm. Delivery lead time is 60 days.

Micro boucle

Kerala Balers (P) Ltd's JWR-1498 model is 100 percent jute rug that comes in a woven micro boucle construction with blanquette stitching and millspun textured surface. It features horizontal stripes, and is available in mood indigo, gray, soft bleach and raindrop colors. Size is 3x5ft. The rug is quoted at $1.35 per square meter. MOQ is one TEU. Products can be delivered in 60 days.

Contrast-color circles

The LE-1950 model from Lords Exports is a handmade rug made of 100 percent natural jute. It has a three-ply structure and features concentric circle patterns in contrasting shades. Azo-free dyes are used. The rug measures 5ft in diameter but sizes and shapes are customizable. The product can be washed manually. It is quoted at $10 for an MOQ of 500 pieces. Delivery lead time is 60 days.

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