'Force strong' US toy industry exceeds $20 billion

Stormtroopers, Jedi knights, Darth Vader and other Star Wars favorites topped toy sales in 2016.

January 31, 2017

Share: Facebook Twitter Google Linkedin | Print E-mail

Stormtroopers, Jedi knights, Darth Vader and other Star Wars favorites topped toy sales in 2016.

Source: Target

Driven heavily by sales of Star Wars merchandise, US toy retail sales rose 5 percent in 2016 to reach $20.4 billion, according to data from the NPD Group. The research firm calculated CAGR at 5 percent, with the industry now 16 percent larger than in 2013.

2016 sales of Star Wars toys reached nearly $760 million, making it the year's hottest toy property. The franchise has been perennially popular, but interest has been particularly high in the past two years following the release of Star Wars: The Force Awakens in 2015 and Rogue One: A Star Wars Story in 2016. Both films were released in December, the peak season for Christmas shopping, and with the eight installment set to debut December this year, the franchise is expected to remain the biggest toy property in 2017 and in the next few years.

Other best-selling toy properties are Pokémon, whose resurgence in popularity was fueled by the Pokémon Go craze, and merchandise from movies such as Trolls, Finding Dory and Batman v Superman: Dawn of Justice.

NPD also classified certain toy groups as growth drivers. Collectibles lead these "supercategories," with sales jumping 33 percent to $1.8 billion or 9 percent of the industry's total. Outdoor and sports toys, meanwhile, saw the largest dollar gains at $328 million.

Share: Facebook Twitter Google Linkedin | Print E-mail

Additional Information

Send me the latest Product Alerts for PVC action figures

Sign up for Product Alert e-mail updates - FREE

  • PVC action figures
  • Magic tricks
  • Vinyl action figures
  • Children's guitars
  • Wooden toys
  • Hula hoops

Subscribe (No SPAM - We will not sell or share your e-mail address.)

Learn more | See sample

Meet Exhibitors At Our Global Sources Exhibitions

Global Sources
Gifts & Home Show
October 18-21, 2017

See list of all Global Sources Exhibitions

Vietnam: Toys

Get in-depth market information & more on these verified suppliers:

Nam Hoa Trading
Flower Sound Blocks
Model Number:10280.
Brand Name:Colligo
MOQ:1000 Sets
FOB Price: US$ 10 - US$ 15
FOB Port:Ho Chi Minh City Port
Payment Terms:L/C at sight/ TTR
Country of Origin:Vietnam
  • Flower Sound Blocks
  • FOB Price: US$10 - US$15
Inquire Now
Spelling and Counting Set Good Learning Machine
Model Number:#69
Brand Name:3HGO
MOQ:500 Sets
FOB Price: US$ 20 - US$ 25
FOB Port:Hai Phong port
Lead Time: 20 - 30 days
Payment Terms:Telegraphic Transfer in Advance (Advance TT, T/T)
  • Spelling and Counting Set
  • MOQ:500 Sets
Inquire Now

View other Developing Country Sourcing titles

Download Gifts & Premiums e-Magazine

Login or register for immediate download

  • Discover new PVC action figures and other Gifts & Premiums...
  • Detailed information of verified PVC action figures suppliers
  • You may also be interested:
  • Discover even more related products and suppliers in Home Products e-magazine.

Note: Magazines are available in English only.

Featured Hot Products

Request for quotations

Fast and easy to use

Receive tailored offers

Compare quotations

Learn more

Click here to receive FREE e-mail updates