Gallery View: India jute shopping bag makers focus on style

Colorful embroidery and heavy embellishments boost product differentiation.

March 15, 2017

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Colorful embroidery and heavy embellishments boost product differentiation.

Suppliers of jute shopping bags in India are rolling out lavishly adorned pieces to separate themselves from rivals.

Many of the latest releases, for example, feature multicolor embroidery. Thick thread is mostly adopted, creating vivid 3D impressions. Tribal, geometric and floral patterns are popular. Tassels, beads, sequins, metal studs, patches and lace are likewise used as accents.

Jute is among the world's most sustainable materials. It is 100 percent biodegradable and renewable, and is one of the fastest-growing trees. To highlight environment-friendliness, the shells of many bags come in jute's natural color. Some makers use azo-free dyes. Apart from these "green" benefits, jute boasts good insulating, anti-static and tear-resistance properties, and low thermal conductivity.

To ensure the bags can carry heavy load, companies are incorporating durable handles. Genuine and synthetic leather, and canvas are often employed. PP-laminated interiors and locked seams, meanwhile, enhance water resistance.

The products in the gallery have been handpicked by our India-based market analyst to represent the current trends in jute shopping bags.

Multicolor geometric design

Multicolor geometric design

Made of 100 percent jute, Deepak Mfg Co.'s model HB-1607 shopping bag features colorful embroidered geometric design. It is also adorned with sequins, beaded tassels and mirror work. The product's double handles are made of canvas and embellished with embroidered lace. The bag has a zipped main compartment and laminated interior. It measures 47x34cm, weighs 530g and goes for $10. MOQ is 200 pieces per color and style.

Triangular floral patch

Triangular floral patch

Deepak Mfg Co. also offers the HB-1311 model, a 100 percent jute shopping bag with machine-embroidered tribal patterns. It is adorned with a triangular embroidered floral patch, sequins, metal studs and tassels. The bag has a button top closure, zipped inner pocket, T/C lining and canvas double handles. Product dimensions are 43x34cm while weight is 450g. The model lists at $7 for a minimum order of 200 pieces per color and design.

Manually crocheted

The shell of G.K. Exports' model HB-18A shopping bag is manually crocheted using pure jute. It has an open top and double goatskin handles. The two-tone bag is dyed and measures 17x18x18in. Price is $14 for an MOQ of 100 pieces.

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The model 3534 pure jute shopping bag from Petals Concept comes in a 14x15 woven construction and is dyed using azo-free pigments. The borders are stitched with three-ply thread while the seams are locked. The bag has a PP-laminated interior and 38cm-long double handles. It measures 25x34x16cm and weighs 150g. The product is quoted at $2.25. A minimum order of 500 pieces is required.

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Natural color

Rosie Collezioni's model 1704 pure jute shopping bag comes in natural color and features sea green embroidered patterns. It has a button top closure, open interior pocket, polyester satin lining and side gussets. Size is 17.5x24.5in with a 10in handle drop. Versions with genuine leather handles go for $10.50 while those with PU leather are priced at $9.75. MOQ is 100 pieces.

Machine embroidery

Also from Rosie Collezioni, the model 1705 hobo shopping bag uses 100 percent jute. It features pink machine-embroidered patterns and comes in natural color. The bag's side gussets utilize jacquard fabric while lining is made of polyester satin. The model has a top button closure and an open interior pocket. Product dimensions are 16.5x22in with a 9in handle drop. Versions with genuine leather handles list at $10.50 while those with PU leather are quoted at $9.75. A minimum order of 100 pieces is required.

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