Industry overview

There are about 400 exporters of flashing novelty lights in mainland China. They are based mainly in the provinces of Guangdong, Fujian and Zhejiang.

The latest models are available in a range of designs, including animal, furniture, eyewear and holiday-themed versions.

LEDs, which feature high energy-efficiency and long service life, are the most popular lighting source for this line. Some new products, however, utilize fiber-optic cables.

Plastic is widely used for housings, because mainly of its low weight and ease of molding. While most companies source this material from suppliers in Guangdong province and Zhejiang, a growing number are procuring plastic from Japan, South Korea and Taiwan.

The island is home to about 100 exporters of flashing novelty lights, who are located mostly in the northern and central areas. Some Taiwan makers, however, have moved their production facilities to the mainland, where costs are lower.

Models use LEDs exclusively as the lighting source. Battery-powered products make up the majority of output.

Prices for Taiwan-made models range from $0.30 for simple flashing pins to $6.30 for novelty color-changing flashlights. The latter are usually made of acrylic.

Advance specializes in lighting products, the majority of which are equipped with LEDs. Flashing novelty versions make up 70 percent of output. Models bear the CE mark.

The company's 16,000sqm factory is ISO 9001-certified. It is equipped with welding, polishing and plastic-injection machines. There are about 350 workers, including a 40-member QC team and 30 R&D technicians.

Exports go mainly to North America and Europe, with HoMedics, Trio Leuchten, Paulmann, Micron and Ruggiu among the major OEM customers.

Company facts
Location	Guangdong, mainland China
Year established	1997
Business type	Manufacturer: Direct exporter
Annual sales	$4mn
Annual export sales	$4mn
Total monthly capacity	100,000 units
Average monthly output	90,000 units
Capacity utilized	90%
Average monthly exports	90,000 units
Export ratio	100%
OEM/ODM % of exports	100%

Korigin offers mats, puzzles, message boards and flashing novelty lights, which account for 20 percent of output.

The company has a 260sqm workshop with six workers. The majority of production processes are subcontracted to domestic specialists.

There are two members in the QC team. The two R&D specialists finish countersamples within 14 days.

The majority of Korigin's exports go to the US, the EU and Southeast Asia. The company expects significant growth in sales by next year.

Company facts
Location	Taipei, Taiwan
Year established	1987
Business type	Manufacturer: Direct exporter
Annual sales	$0.6mn
Annual export sales	$0.2mn
Total monthly capacity	50,000 units
Average monthly output	30,000 units
Capacity utilized	60%
Average monthly exports	10,000 units
Export ratio	33%
OEM/ODM % of exports	100%

Le Bonheur supplies keychains, premiums and various electronic products. Flashing novelty lights make up half of output.

The company subcontracts all production to domestic and mainland China-based factories. It has 30 employees, including a 15-member QC team and five R&D technicians.

Le Bonheur's exports go mainly to the US, the EU, Southeast Asia and Japan. Sixty percent are for OEM, with the rest under ODM.

Sales are expected to increase significantly in the next 12 months.

Company facts
Location	Taipei, Taiwan
Year established	1987
Business type	Trading company
Annual sales	$3mn
Annual export sales	$3mn
Total monthly capacity	1mn units
Average monthly output	500,000 units
Capacity utilized	50%
Average monthly exports	500,000 units
Export ratio	100%
OEM/ODM % of exports	100%

Flashing novelty lights account for half of output at Shenzhen Highrich. Voice-recording products are also available.

The company has two ISO-certified factories, which are equipped with 21 banding machines and two assembly lines.

There is a total of 4,000 workers, including 12 QC inspectors. The six R&D technicians release 30 designs each month and finish countersamples in six or seven days.

Exports go mainly to North America, Europe and Japan. Tesco and Lidl are among the major OEM customers. Twenty percent of shipments are under the in-house High Rich brand.

Company facts
Location	Guangdong, mainland China
Year established	2002
Business type	Manufacturer: Direct exporter
Annual sales	$0.8mn
Annual export sales	$0.78mn
Total monthly capacity	400,000 units
Average monthly output	350,000 units
Capacity utilized	88%
Average monthly exports	340,000 units
Export ratio	97%
OEM/ODM % of exports	80%

Shenzhen Jinlongxin offers pet, bath, promotional and adult toys, coin banks, cash boxes, figurines, keychains and flashing novelty lights, which make up 30 percent of output. Products meet EN 71 and RoHS requirements.

The company's 10,000sqm factory has ISO 9001:2000 certification. It is equipped with 16 plastic-injection and eight printing machines, and eight painting and four assembly lines.

There are 500 workers, including 20 QC inspectors and 10 R&D technicians. Twenty models are released each month and countersamples are finished within 30 days.

Exports go mainly to the US and Europe. Disney, Pepsi and Nivea are among the major OEM customers.

Company facts
Location	Guangdong, mainland China
Year established	1993
Business type	Manufacturer: Direct exporter
Annual sales	$1.1mn
Annual export sales	$1mn
Total monthly capacity	500,000 units
Average monthly output	420,000 units
Capacity utilized	84%
Average monthly exports	400,000 units
Export ratio	95%
OEM/ODM % of exports	100%

A specialist in LED products, Shenzhen Sendexin offers badges and flashing novelty lights, which account for 90 percent of output. Models bear the CE mark, and meet RoHS and EN 71 requirements.

The company's 1,200sqm factory has 110 workers, including eight QC inspectors. The 19-member R&D team released five models each month and finishes countersamples within 30 days.

The majority of Shenzhen Sendexin's exports go to Japan. Significant sales growth is expected in coming months.

Company facts
Location	Guangdong, mainland China
Year established	2002
Business type	Manufacturer: Direct exporter
Annual sales	0.5mn
Annual export sales	$0.3mn
Total monthly capacity	300,000 units
Average monthly output	200,000 units
Capacity utilized	67%
Average monthly exports	150,000 units
Export ratio	75%
OEM/ODM % of exports	100%

Shenzhen Shenghui offers a range of LED-equipped products, with flashing novelty lights making up 90 percent of output. Models bear the CE mark.

The company's 2,000sqm factory has two assembly lines, automatic infrared ovens, and gluing, binding and welding machines.

There are 260 workers, including an eight-member QC team. The 15 R&D specialists release one to five models each month and finish countersamples in 10 days.

Exports go mainly to the US, Europe, Australia and Asia. Enkid and Light Up Toy are among the major OEM customers.

Company facts
Location	Guangdong, mainland China
Year established	1998
Business type	Manufacturer: Direct exporter
Annual sales	$2.5mn
Annual export sales	$2.3mn
Total monthly capacity	1.5mn units
Average monthly output	1.1mn units
Capacity utilized	92%
Average monthly exports	1mn units
Export ratio	91%
OEM/ODM % of exports	100%

Flashing novelty lights account for 5 percent of output at Tech Arts. Models are RoHS-compliant. Pins, badges, medals, keychains, tie clips, cuff links, pendants and money clips in enamel are also available.

The company has one domestic factory and another in Shenzhen, mainland China. These plants are equipped with stamping, welding, polishing, printing and electroplating machines.

The workforce totals 300, including 50 QC inspectors and a 10-member R&D team. Countersamples are finished in seven days. Exports go mainly to the US, the EU, the Middle East and Southeast Asia.

Company facts
Location	Taipei, Taiwan
Year established	1967
Business type	Manufacturer: Direct exporter
Annual sales	$0.3mn
Annual export sales	$0.3mn
Total monthly capacity	300,000 units
Average monthly output	200,000 units
Capacity utilized	67%
Average monthly exports	200,000 units
Export ratio	100%
OEM/ODM % of exports	100%

Wea Bor offers a variety of LED-equipped products, including mugs, shakers, stirrers and bathroom accessories. Flashing novelty lights make up 10 percent of output and meet EMC requirements.

The company's 6,400sqm factory is located in Guangdong province, mainland China. The ISO 9001-certified plant is equipped with plastic-injection, silk-screening and transfer-printing machines.

There are 250 workers, including 20 QC inspectors and 10 R&D technicians. Countersamples are developed in 14 days.

Most exports go to the US and Canada. Twenty percent are for OEM customers such as Disney, Warner Brothers, Target, Kmart and Wal-Mart.

Company facts
Location	Taichung, Taiwan
Year established	1985
Business type	Manufacturer: Direct exporter
Annual sales	$1mn
Annual export sales	$1mn
Total monthly capacity	500,000 units
Average monthly output	100,000 units
Capacity utilized	20%
Average monthly exports	100,000 units
Export ratio	100%
OEM/ODM % of exports	100%