Industry overview

Mainland China is home to more than 4,000 suppliers of collectible memorabilia and souvenirs. The line itself contributes 10 to 20 percent of the mainland's $10 billion annual revenue from the gifts and premiums segment.

Makers are located primarily in the provinces of Guangdong, Fujian, Zhejiang and Shandong. North America, the EU, the Middle East and Asia are the main markets.

The majority of companies offer a diverse range of collectible memorabilia and souvenirs. Best-sellers include commerative coins, keychains, bottle and letter openers, display spoons, badges and medals. Models come mainly in polished metal or soft PVC.

Prices are determined by the size, material, finishes and the revaluation of the yuan.

In Taiwan, 200 to 300 suppliers offer the line. According to local customs data, exports reached $12.7 million worth in 2007, with woven and nonwoven badges comprising a large part. The US and Europe absorb the bulk of shipments.

Companies on the island are likewise offering a wide selection of collectible memorabilia and souvenirs. These include keychains, lapel pins and coins.

Taiwan makers are projecting prices to increase slightly in the next 12 months, due mainly to the rising cost of zinc alloy, copper and brass.

Collectible memorabilia and souvenirs make up 20 percent of output at ISO 9001:2000-certified Artimetals. Desk clocks, money clips, card holders and gift sets are also offered.

The company's 20,000sqm factory is equipped 10 die-casting, five electronic spray-painting and 200 polishing machines, and five plating lines. There are 1,200 workers, including a 20-member R&D team and 80 QC specialists.

Artimetals releases 100 new models per month. Sampling takes eight to 15 days.

Exports go mainly to North America, the EU and the Middle East. Disney, McDonald's and HSBC are among the major clients.

Company facts
Location	Guangdong, mainland China
Year established	1986
Business type	Manufacturer: Direct exporter
Annual sales	$10mn
Annual export sales	$10mn
Total monthly capacity	5mn pieces
Average monthly output	4mn pieces
Capacity utilized	80%
Average monthly exports	4mn pieces
Export ratio	100%
OEM/ODM % of exports	40%

Established in 1984, Dongguan Jian dedicates 25 percent of production to collectible memorabilia and souvenirs. The line includes badges, lapel pins, keychains, commemorative coins, medals and plaques. Models come in soft PVC and zinc alloy.

The company also supplies brass ornaments, money and tie clips, embroidered patches, luggage tags and necklaces.

Dongguan Jian runs a 40,000sqm factory, which houses 12 assembly lines. Of the 4,500 workers, 100 handle R&D and 500 supervise QC.

The product development team releases 10 new designs monthly. Countersamples are ready within 15 days.

North America, the EU and Asia absorb the bulk of the company's exports. Coca-Cola and Disney are among the major customers.

Company facts
Location	Guangdong, mainland China
Year established	1984
Business type	Manufacturer: Direct exporter
Annual sales	$18mn
Annual export sales	$18mn
OEM/ODM % of exports	100%

Twenty percent of production at Kunshan Top Tree is devoted to collectible memorabilia and souvenirs. The line consists of coins, lapel pins, badges, medals and keychains.

The company's 33,500sqm factory is ISO 9001:200-certified. It is equipped with machines for stamping, punching, injection, engraving, grinding, polishing, soldering and electroplating. There are 1,500 workers, including 50 QC specialists.

The 20-member R&D team launches 100 models each month. Countersamples are prepared in seven days.

Kunshan Top Tree has manufactured for Disney, Coca-Cola, McDonald's, KFC, Hard Rock, BMW, Toyota, Porsche and the Olympics.

Company facts
Location	Jiangsu, mainland China
Year established	1992
Business type	Manufacturer: Direct exporter
Annual sales	$15mn
Annual export sales	$15mn
Total monthly capacity	5mn pieces
Average monthly output	1mn pieces
Capacity utilized	20%
Average monthly exports	1mn pieces
Export ratio	100%
OEM/ODM % of exports	100%

ISO 9001:2000-certified Logo Emblem offers ashtrays, candle holders, letter openers, Christmas ornaments, and collectible memorabilia and souvenirs, which constitute 25 percent of output.

The company's 20,000sqm factory houses injection die-casting, stamping, grinding, engraving and polishing machines. There are 850 workers, including a 20-member R&D team and 30 QC specialists.

Ten new models are released per month. It takes 15 days to create buyer-specified prototypes.

Logo Emblem exports to North and South America, Eastern Europe, Africa and the Middle East. It has done contract work for Disney and Hard Rock.

Company facts
Location	Guangdong, mainland China
Year established	1992
Business type	Manufacturer: Direct exporter
Annual sales	$15mn
Annual export sales	$10mn
Total monthly capacity	5.4mn pieces
Average monthly output	4mn pieces
Capacity utilized	74%
Average monthly exports	4mn pieces
Export ratio	100%
OEM/ODM % of exports	100%

Collectible memorabilia and souvenirs represent about 20 percent of Marktex's output. Lanyards and bracelets are available as well.

The trading company subcontracts production to five partner factories in Guangdong province, mainland China. Occupying 8,000sqm each, the plants boast cutting, stamping, embossing, soldering, polishing and packaging equipment. There are 450 workers, 20 of whom carry out QC.

The 10-member R&D product development team can create customized prototypes in three to 14 days.

Marktex exports its entire output, with the US, the EU and Japan as the main markets. OEM orders make up all shipments.

Company facts
Location	Taipei, Taiwan
Year established	2001
Business type	Trading company
Total monthly capacity	400,000 pieces
Average monthly output	200,000 pieces
Capacity utilized	50%
Average monthly exports	200,000 pieces
Export ratio	100%
OEM/ODM % of exports	100%

Eighty percent of production at ISO 9001:200-certified Shinfui is allotted to collectible memorabilia and souvenirs. Best-sellers include lapel pins, emblems and luggage tags.

The company runs two factories, one in Taipei and the other in Shanghai, mainland China. With a combined area of 2,200sqm, the plants are equipped with Tajima computerized embroidery machines. The workforce totals 200, with 25 in R&D and 60 in QC.

Eastern Europe, and North, Central and South America are the main export markets. Shinfui projects significant sales growth in the next 12 months.

Company facts
Location	Taipei, Taiwan
Year established	1979
Business type	Manufacturer: Direct exporter
Annual sales	$3mn
Annual export sales	$2.9mn
Total monthly capacity	10mn pieces
Average monthly output	4.8mn pieces
Capacity utilized	48%
Average monthly exports	4.56mn pieces
Export ratio	95%
OEM/ODM % of exports	100%

Shopping Town devotes 35 percent of production to collectible memorabilia and souvenirs such as coins, stamps, trophies, medals and gold-foiled banknotes.

The trading company farms out manufacturing to an ISO 9001-certified factory in Taipei. The plant has an area of 16,000sqm. There are about 100 workers, including five QC specialists.

The 10-member product development team creates samples within three weeks.

Shopping Town exports mainly to North America and the EU. Half of shipments are OEM orders, with the rest under ODM.

The company foresees 20 percent sales growth in the next 12 months.

Company facts
Location	Taipei, Taiwan
Year established	1992
Business type	Trading company
Total monthly capacity	1mn pieces
Average monthly output	500,000 pieces
Capacity utilized	50%
Average monthly exports	250,000 pieces
Export ratio	50%
OEM/ODM % of exports	100%

A trading company with manufacturing capability, Tech Arts offers refrigerator magnets, flashing novelty lights, and collectible memorabilia and souvenirs, which make up 50 percent of output.

The company's factory in Guangdong province, mainland China, houses 10 assembly lines. To boost capacity, Tech Arts subcontracts production to a local partner.

There are 300 workers, including 50 QC inspectors. The 10-member R&D team releases more than 30 new models each year. It takes seven days to finish buyer-specified prototypes

Tech Arts exports 85 percent of output, mainly to the EU, the Middle East and Southeast Asia. It expects 20 percent sales growth in the next 12 months.

Company facts
Location	Taipei, Taiwan
Year established	1967
Business type	Trading company
Total monthly capacity	2.5mn pieces
Average monthly output	600,000 pieces
Capacity utilized	24%
Average monthly exports	510,000 pieces
Export ratio	85%
OEM/ODM % of exports	100%

Working Kingdom's range of collectible memorabilia and souvenirs includes bookmarks, emblems, badges, keychains, lapel pins, and figurines and crafts.

The company's factory is located in Guangdong province, mainland China. It is equipped with plastic-injection, centrifugal casting, pressing and printing machines. There are 250 workers, with the R&D and QC teams having 10 members each.

Working Kingdom releases 10 new models annually. Sampling for buyer-specified prototypes takes seven days.

All output is exported, with North America, Eastern Europe and the Middle East as the main markets.

The company projects 20 percent growth in the next 12 months.

Company facts
Location	Taipei, Taiwan
Year established	1958
Business type	Manufacturer: Direct exporter
Total monthly capacity	3mn pieces
Average monthly output	2mn pieces
Capacity utilized	67%
Average monthly exports	2mn pieces
Export ratio	100%
OEM/ODM % of exports	100%