Taiwan's high-end focus
While emphasizing high-end exports as a means of avoiding competition in the low end, Taiwan suppliers are finding it crucial to meet the stringent quality and safety standards in the EU and the US. These key upscale markets also have a growing concern for environmental protection and a preference for stronger bits. Users here are opting for more-durable and longer-lasting models to reduce the frequency of having to change them. Because of its high torque and tensile strength, S2 tool steel is now largely utilized on models that target the high end. In fact, low-end and midrange designs in CrV and CrMo alloy steel account for less than 20 percent of Taiwan's output. Good Year Hardware Co. Ltd offers drill bits made of S2 for use in woodworking machines. The company is not only improving the durability of models but also making the bit easier to maintain. Good Year exports mostly on an OEM basis to the EU and North America. Jin Guann Her Enterprise Co. Ltd's S2 drill bits have a hardness of 59HRC. They are heat-treated to 800 C for at least six hours. The company operates a factory in the mainland and plans to increase production capacity by as much as 30 percent in the next 12 months. Rote Mate Industry Co. Ltd has released S2 drill bits with a hardness of 58HRC. Products are exported mostly to the US and the EU. Instead of machining, the company performs cold forging on high-end models because the process yields stronger bits with 50 percent longer service life. Moving upmarket and shifting to S2, however, has presented challenges to Taiwan's suppliers since steel is among the materials currently experiencing volatile price fluctuation. In the past 12 months, the cost of stainless steel has increased by more than 20 percent, while other steel alloys have gone up by about 10 percent. Companies are also predicting further price adjustments for several other reasons, one of which is the rising cost of labor. Even though material and labor spending remain unpredictable, makers on the island have pushed up prices by only 3 to 8 percent under efforts to preserve sales growth.
|