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| | Hangzhou Keviny offers foldable camping tables with aluminum tops and frames. |
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Rising costs and other challenges are spurring the development of functional and attractive designs. China suppliers of camping chairs and tables are improving selections to move the sales mix toward midrange and high-end models. Contrary to the strategy they adopted during the economic slowdown, most companies are opting to offer differentiated products instead of getting orders primarily on price. Many enterprises actually began going up the value chain in 2010, when raw material and labor costs started climbing and threatening their price advantage. The appreciation of the yuan against the US dollar was an added pressure, trimming margins to the point where several makers could no longer absorb additional expenses. During the first half of 2011, price adjustments at most companies ranged from 10 to 20 percent to account for surging outlay and the exchange rate. Some suppliers raised their quotes by 30 percent. Among the key drivers of the increase were steel tubes, a key option for frames. The cost of the material ranged from $905 to $925 per ton in June, 5 to 15 percent higher than levels the same period in 2010. The yuan, meanwhile, rose 3 percent against the US dollar during the first six months of the year. Substituting current materials with less expensive alternatives and taking shortcuts in the manufacturing process are not viable solutions to the industry’s two major concerns. This is because more clients now require makers to present guarantees of performance or certificates of compliance with safety requirements such as those of the Oeko-Tex Standard 100. Consequently, the shift upmarket is gaining momentum, resulting in the adoption of materials that will ensure designs pass third-party testing for azo and lead content, and durability. For instance, while frames with 0.8mm-thick stainless steel pipes are suitable for adult camping chairs, makers still prefer steel and aluminum versions to ensure models meet requirements. With regard to surface treatment, three or more layers of protective coating are being applied on steel frames to improve their durability in various environments. Aluminum variants undergo a longer anodization period for better corrosion resistance. For enhanced functionality, features that promote user comfort and convenience are being integrated. These include detachable umbrellas or canopies, cooling pads for the backrest, drink holders and storage bins. A number of suppliers are also paying attention to aesthetics. Recent releases boast brighter colors and new patterns. Some of the latest combinations are yellow and purple, and blue and brown.
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