Funko further expands with its first retail store

Located in Everett, Washington, the store showcases different pop culture toys designed for a wide variety of people.

September 07, 2017

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Located in Everett, Washington, the store showcases different pop culture toys designed for a wide variety of people.

(Source: Funko)

US-based toy collectibles company Funko has opened recently its flagship store in Everett, Washington, bolstering its foothold in the $20 billion pop culture market.

The outlet, located at the ground floor of the company's new headquarters, covers 17,000sqft of retail space and features its signature Pops! vinyl figures, along with other kinds of toys and merchandise. The store is currently the only place to purchase Funko's original creation, the Wetmore Forest line, which the company only makes sporadically in the past.

Known for its "cute" take on famous characters from movies, television, music, cartoons, video games and sports, the company has taken the pop culture world by storm, generating more than $425 million in revenue last year and on pace to become a $1 billion enterprise in five years.

The secret is in Funko's diverse selection, ranging from the cult classics such as DC, Marvel and Star Wars to the big hits, which includes characters from The Walking Dead and Game of Thrones. The company tries to license anything that is popular with any fan subculture and because of this no single license accounts for more than 10 percent of the company's sales.

It also helps that most of Funko's products are priced $10 and below, making them accessible for most collectors. And with the company's average customer age being 30, this means that clients have a decent amount of income to spend on the fist-sized vinyl toys.

At present, the company does not have plans to open other branches nor compete with their retail channels, which includes giants Wal-Mart, Target and Toy R US.

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