Hape fully acquires UK's Marbel Toys

This transaction marks the latest strategy for expansion of the wooden toys manufacturer, particularly in the UK and Ireland markets.

July 04, 2017

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This transaction marks the latest strategy for expansion of the wooden toys manufacturer, particularly in the UK and Ireland markets.

Hape is a Germany-based wooden toys specialist established in 1986. Source: Hape

Toys supplier Hape has secured full shareholding of UK's Marbel to expand market reach in Ireland and the UK regions.

Based in Germany, Hape is the largest producer of wooden toys in the world and has since become known across Asia, America and Europe markets. Prior to this acquisition, the company's toy lines were being supplied to the UK through distributor Marbel. The new deal will not only further reinforce the Hape brand throughout the UK, but will also establish Marbel as an international toy distributor.

This is a win-win situation for Marbel and its current brand offerings. With Hape's backing to make Marbel a leading toy distributor worldwide, much exposure will be given to its housed brands, allowing these to better increase their market shares. Many projects for the UK-based distributor's existing customer base are also now in the pipeline, according to Christoph Bettin, who was appointed as Hape's global marketing director.

Established in 2002, Marbel is an exclusive toys and games distributor for UK brands Bullyland, Waba Fun, Comansi, Renart, Carioca, Pink Poppy, George Luck, Nanoblock, Kids Preferred and J'adore.

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