BMW 530i Experience Tour

One of the Meixi Archway and Kaiping Diaolou

Before I knew I had to take a BMW 530i to try, I just finished reading the famous post on the website - the screen name "Yi Yeqing" "And the big debate about Chinese aristocrats and aristocratic families in "Zhou Gongzi". After calming down and thinking about it seriously, I feel that today's rich people in China really want to spend more than 700,000 yuan to buy a 530i. They don't necessarily need to read the test report in a car book first. It is often not the data about the car that determines their purchase behavior. And technical analysis, but the convention in his circle. At this point, if money is not the most important indicator in spending money, then what is?

Something started hazy in my mind, so I called Di Sir and the Herald's "Queen" photographer Mr. Wu and others to use the National Day holiday to drive to the Meixi Arch in Zhuhai and the Diaolou Group in Kaiping.

In the late Ming and early Qing dynasties, Western learning spread eastward, and there were many pioneers in the coastal areas of Guangdong, who traveled across the ocean. Relying on the consistent diligence and wisdom of the Chinese, they quickly gained a firm foothold abroad and achieved their own success. Education and industry, and the Chinese people's deep-rooted idea of returning to their roots has prompted them to finally return to their hometowns to honor their ancestors. After more than a hundred years, most of these families are scattered all over the world, and Zhuhai and Kaiping still retain many of their old sites.

There are many of these people who have made outstanding contributions to modern Chinese history, such as: Tang Shaoyi, the first prime minister of the Republic of China; Mo Shiyang, the first Chinese comprador of Swire Pacific; Rong Hong, the first Chinese student; Tang Guoan, the principal; Tang Tingshu, an important official of the Westernization Movement, the founder of China's first domestic railway and the first insurance company; Xu Run, the founder of China's first printing factory and the bookstore, etc.

Among them, the most legendary is Chen Fang, the owner of the Meixi Arch - who went to Hawaii to start a business in 1849, married the Hawaiian princess Julia in 1857, and used his wealth and influence to finally push Julia's righteous brother to the top The king's throne, and he himself became a member of the Hawaiian aristocracy, and by 1880 had personal assets of 10 billion US dollars.

Apparently, these people initiated the clues of modern Chinese aristocracy.

At this moment, I am driving a 2004 BMW 530i to visit these "old houses" that are a combination of Chinese and Western, and have been in disrepair. In the middle, he realized some things about the so-called nobles of today. The conclusion is that there is indeed some relationship between this nobleman and that nobleman.

"A person's life taste determines the social class they belong to, and these tastes and styles can only be expressed in people's daily life. For example, a person's clothing, home furnishings, house style and layout, and their favorite drinks What, what cup to drink, etc."

I once felt that some small towns in Europe seemed to have been dormant for hundreds of years, and there was hardly any trace of modernity in the appearance, and the people here were also indifferent to every move they made. It reveals the atmosphere passed down from generation to generation. No matter how high or low, everyone has a deep accumulation of the same root and the same source in their attention to color, architectural style, clothing and food.

The establishment of a nation's universal outlook on life, values and aesthetics also requires inheritance and accumulation from generation to generation. Views never mature.

These watchtowers in front of us can make us feel that our ancestors have just opened their eyes and began to pursue and enjoy the luxury of what they perceive as the appearance of the Western material world. The bang architecture is more of a weirdness than a seamless beauty. It seems that the process that should go through between "rich" and "aristocratic" cannot be omitted, let alone directly equated.

Recalling that BMW's brand management in China has repeatedly fallen into difficulties in recent years, the maturity of the target group's outlook on life, values and aesthetics should be an important indicator worthy of attention.

Part 2: One Book

During the trip, I have been carrying a book "Experience BMW", author: David Keeley (US) Translators: Wang Honghao, He Mingke, Wu Jie, published: Electronic Industry Press.

The author is a senior auto media person in the United States with more than ten years of interviewing experience in the auto industry. His understanding of cars and even BMW is the kind of deep and precise that penetrates into the bones, which has virtually set an industry example for us- -If we choose to be engaged in automobile media all our lives, then we must be such a person!

Another important reason for this book's good looks is that its translators were born in the Department of Automotive Engineering of Tsinghua University. Their professional knowledge background and deep sense of identity enable them to understand every bit of David's words. For the first time, I read a car book heartily and vividly, not like I used to: because the translator knows nothing about cars, and the lines are often full of loopholes, I have to read it with trepidation, as if I am afraid of stepping on thunder Unreliable car names and various car-related terms.

This not-so-thick little book dissects all aspects of the BMW brand and reminds me of the idiom "Paoding Jie Niu". It tells about the history of BMW and introduces the connotation and extension of BMW's various models. You can feel the love that the author put into it. And reading this book, paying attention to BMW's success story as a respectable world's top brand is not only nutritious for "BMW fans", but also a model reading for those who are interested in the brand in general. This article excerpts many wonderful remarks in the book, just hope to share what I like with you. I have read this book twice and recommended it to my friends.

To prove why I am so fond of this book, here are some excerpts of the core values of the BMW brand. , but a pleasure, and even a way of life. BMW makes this pleasure manageable with its agile reflexes and athletic posture. BMW has long sought to deliver this driving experience.

Unlike other brands, BMW has maintained the pursuit of driving pleasure for 40 years. He makes driving fun. No matter what you do, have a happy heart. The commitment to happiness is why BMW's philosophy has survived for a long time, and why the brand is respected.

Not to follow all consumers, but to attract those with the same mind, because only they believe and appreciate what BMW has created, only they believe and appreciate that driving should be the joy of life.

Part 3 The trend of self-contained cars

always arrives silently. Take self-driving tours, for example. A few years ago, it seemed very far away, but now it has become a cliché. However, in my opinion, as long as the development of highways becomes more and more accessible, as long as car insurance and road regulations become more perfect and mature, self-driving tours will not be just a trendy thing. In the long run, self-driving tours will definitely become weekends and holidays. One of the unusual pastime programs.

This time, we used a BMW 530i to drive from Shenzhen to Zhuhai and Kaiping. Most of the way along the way is highway, and then there are some national roads and small roads in towns. It can be said that except for the bad roads without off-road, it is almost Different road conditions are summarized. Because of this, choosing a luxurious and comfortable 530i is the most appropriate.

On a two- or three-hour road trip, the benefits of the 530i quickly become apparent. First of all, the integrated gear design of manual control +/- automatic transmission allows me to gallop on the highway very leisurely. The second is the 3-liter straight-6 engine of the 530i, but it has a very good acceleration response. It is easy to overtake and climb the head on the highway. Don't misunderstand that this kind of acceleration is a needless drag racing request. It can be known that driving for a long time on the highway is very important to keep the driver alert and not easy to get tired. The truth is like a set of properly designed work desks and chairs, if there is no muscle strain after 8 hours of work, it is a qualified design.

This principle is applied to the car, and it becomes easy and easy to drive long-distance, the acceleration of the engine and gears must be smooth and powerful, and the seat and driving vision must be just right. For the above requirements, the 530i will not disappoint at all. It is even regarded as one of the best mid-size luxury cars in its class. It is worthy of being the most important luxury car series from BMW.

The road section I am most interested in this self-driving tour is a section of mountain road between the three towns of Chikan, Lily and Xiangang. Although it is a single lane, the road construction is very complete. There are many interesting corners, and because of the mountain situation, there are changes up and down the hill. Switching to Steptronic's manual shifting for fast running at this point will definitely make other drivers jealous, and it's true that we've always recommended the 5 Series as the most fun-to-drive luxury sedan in its class.

Traveling in a limousine turned out to be a windfall. That's because BMW's reputation makes us respected wherever we go. I don't mean the kind of respect that becomes the center of attention, but a sense of identification that oozes with knowing the joy of driving. This of course has to do with the fact that BMW has always advertised its cars as Ultimate Driving Machines, and we have always had a sense of pride in driving and luxury on the road without being seen as a show-off nouveau riche.