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Demand for ceramic sanitaryware in real estate markets is the primary driver for growth.

Image Source: Trade India
Market research firm MarketsandMarkets expects that the ceramic sanitaryware market will be worth $46 billion by 2019. This is equivalent to a 10.1 percent CAGR from 2014 to the said year.
According to the forecast, the real estate market is the primary driver of growth for the industry. Improvements in standards of living boost demand for ceramic sanitaryware replacements in developed markets.
Dominant products are toilet bowls, water closets, urinals and wash basins with a share of about 60 percent.
As regards region, Asia is leading in the production of ceramic sanitaryware, and is expected to hold 43 percent of the market in 2016, followed by Europe at 21 percent.
In terms of ceramic sanitaryware technology, slip casting is widely adopted by manufacturers for it currently has a low penetration percentage, although this is beginning to change in the Middle East and South America.
Also among the more notable trends, which are expected this year, is the proliferation of smart sanitaryware. Ceramic sanitaryware producers are adding auto-cleaning, odor-eliminating and other intelligent features to make their selections stand out in the market.
Makers are also continuing their efforts to improve on products’ health and environment friendliness as many are dealing with issues on the release of particulate matter, waste water and harmful gases.
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