Chen Hongbiao: Change Destiny

Chen Hongbiao's family was very poor when he was a child. In order to reduce the burden on his family, he was forced to drop out of school in his second year of high school. The children of the poor go to the home early. As the eldest in the family, he has the responsibility to take care of his younger siblings. "My grades were very good at the time. If I really read it, my life may be a different trajectory."

In 1987, at the age of 16, he, like his peers, came to Shenzhen with the dream of changing his fate. Soon, he became an apprentice of Gaoya Optical Company, and fate seemed to be doomed to him and glasses. In the factory, Chen Hongbiao, who is diligent and studious, devoted himself to studying relevant knowledge in addition to doing his job well. This laid a solid professional foundation for his future entrepreneurship.

Youth's Courage

The entrepreneurial genes of Chaoshan people are surging in Chen Hongbiao's blood. After working for three years, he found that the demand for glasses molds was strong, and he returned to his hometown in Puning to open a mold factory. He started his own entrepreneurial road when he was less than 20 years old. In 1994, together with his newly married wife, he brought all his savings - more than 40,000 yuan, and came to Shenzhen again to continue his entrepreneurial career.

At that time, Shenzhen was full of opportunities. Many people who dared to work hard and possessed the "Shenzhen Spirit" found their first pot of gold. But getting started is always difficult. Chen Hongbiao, relying on his youth and vigour, got up early and went to the dark with about 10 workers, and lived in the company for several months. After a while, the business finally picked up.

In the eyewear industry, the trend of business segmentation is becoming more and more obvious. In 1996, he moved to the more profitable eyewear parts business. As product design leads the trend, the business develops rapidly and the market share keeps increasing. In 1999, the company took advantage of the victory and entered the field of finished glasses production.

In this field, the application of new materials and the design of styles have become the focus of competition among manufacturers. In this regard, Biaocheng has always been one step ahead. Chen Hongbiao affirmed that leading the trend is the most important reason for Biaocheng's success and sustainable development. Innovative products and designs not only ensure the market share of sales, but also create higher profits. The profits are reinvested in research and development to form a virtuous circle to ensure the sustainable development of the enterprise. And this has not been taken seriously by many other entrepreneurs in the industry, and it has become the main reason for them to finally sunset.

Biaocheng's professional R&D team extensively collects the latest product information through exhibitions and related media at home and abroad. At the same time, they often visit or pay attention to fashion exhibitions and information related to clothing, watches, etc. in order to obtain design inspiration. At present, Biaocheng's spare parts and finished products will launch three to four hundred new models every month. The types of spare parts of Biaocheng glasses have reached tens of thousands, becoming the industry leader.

With the improvement of its reputation in the industry, many foreign businessmen have come to the door. Today, 70% of the company's products are exported to foreign countries. Many industry giants, including Japan and Italy, have become Biaocheng's OEM customers.

"Three points are destined, seven points depend on hard work". Looking back on his entrepreneurial experience, Chen Hongbiao believes that in fact, there are many opportunities in life, and no one can be sure of success, and they must gamble at critical times. For entrepreneurship in any industry, a general rule is: there are many people who see opportunities, but few dare to step in; among the businesses that really get involved, there are only very few successful ones. So courage is the foundation of entrepreneurship, and ability is the key to success.

There is no direct relationship between educational attainment and entrepreneurial success. Chen Hongbiao pointed out that, taking the "Chaoshan Gang" as an example, most of them do not have a good educational background, which makes them far away from the psychology of worrying about gains and losses, and have the courage to "dare to eat crabs". Moreover, they have a keen sense of smell, advanced business awareness, diligent and diligent, and take pride in entrepreneurship, and have written a distinctive chapter of Chaoshan entrepreneurship.

The pursuit of win-win results

Chen Hongbiao's own story has become an example and future goal for the company's employees, and it has also inspired their entrepreneurial enthusiasm. Chen has always been positive about this and has formulated specific measures to support it.

The original intention of Chen Hongbiao to make money is to change his own destiny. After the enterprise develops to a certain scale, he hopes to use his own efforts to change the fate of more people, including relatives, friends, employees and even the society. Such a simple concept is the driving force behind his selfless work. For company employees, he developed a policy of encouraging "intrapreneurship". With the approval of the boss, Biaocheng's internal entrepreneurship has become a major culture of the company.

The specific approach is that for those middle and high-level personnel with certain business acumen and practical experience, the company encourages them to go out and start their own businesses. These companies mainly deal in eyeglass spare parts and finished products. Chen Hongbiao explained that his employees have a certain degree of trust, and the company will provide support in various aspects such as funds, products and management, and strive for the success of employees' entrepreneurship. On the other hand, after the development of the employee company, it has also increased the sales channels for Biaocheng's products and expanded the popularity of Biaocheng's brand, which is a win-win result for each other. Through this model, Biaocheng has established sales points in Hunan and Hubei. With the expansion of channels, the products are advancing to a wider market.

Chen Hongbiao admits that he has helped many people get rich. As an entrepreneur, honor and wealth are not only your own, but need to be shared with everyone. Most of the veterans who started the business with him have their own careers with his help. Everyone has changed from colleagues to partners, helping each other and developing together. It's a good feeling.

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