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by Stef Calimlim (Content Editor)
Image from GettyDesigned to flatter any body type and enhance women’s physical assets, babydolls are among the top trending nightwear and wedding lingerie choices for women. Babydolls have been a fashion staple for years and a powerful confidence booster for a lot of women.
According to Facts and Factors’ research, the global lingerie market, to which babydolls belong, is poised to reach a value of $84.16 billion by 2028, growing at a CAGR of 8.25 percent from its initial value of $43.2 billion in 2020. The market growth is primarily driven by the rising spending power among women and the increasing awareness among millennials about comfortable and the best-fitting lingerie. The report added that the growth is likely to be amplified by the creation of products with lace, embroidery, luxurious materials and brighter hues.
Echoing Facts and Factors’ report, retail market expert Edited’s study revealed that despite the continued domination of nude and brown shades, more retailers are now offering a vast range of shades as part of their brand ethos on inclusivity and diversity.
The products in the gallery below have been selected by our Market Analyst for representing trends in babydolls in today’s market.






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