Construction, educational toys, games on-trend in Spain

These two categories will be the key drivers of sales throughout 2020, according to Euromonitor.

The improved economic condition in Spain has revived the spending power among consumers, according to Euromonitor. This is particularly evident in the buying habits of people when it comes to toys and games, and video games.

The country's toys and games industry has been enjoying a steady increase in sales since 2014, and this is expected to last throughout 2020, in spite of the light slowdown in the demand for video games. Construction and scientific toys were identified as the key contributors to the market growth, as more parents are on the lookout for products that will entertain and educate their children.

Licensed toys are also becoming more significant due to movie franchises and television show tie-ins that reinforce the brands further.

In terms of key market players, electronics giant Sony holds the biggest value share, followed by Mattel, Lego and Hasbro. Internet retailing serves an important role in reaching customers overseas, with official supplier websites competing against marketplaces such as Amazon.