EMBA, the gas station for managers

Many business leaders are in high-ranking positions, and the intense, busy and exciting business society keeps their minds running at a high speed, but over time, their way of thinking inevitably falls into a certain inertial mode and cannot produce new sparks . Similarly, the setting of work goals has gradually become a simple increase in number, but the leap in efficiency and effectiveness is impossible to start. These people are never satisfied with the status quo, they long for a more challenging and exciting life and work. As a result, they began to actively adjust or even completely rebuild their knowledge structure. As a result, the on-the-job training and education market for senior managers came into being.

In-service senior management education is in full bloom

"I went to Peking University Guanghua School of Management to study EMBA to recharge. In 1999, I had obtained a master's degree. This study is not for a diploma, but mainly for learning and thinking On the day of his 38th birthday, Le Rongjun, the former general manager of Wuhan Zhongshang Group, calmly and meaningfully recounted his mental journey of choosing EMBA.

The full name of EMBA is "Executive MBA", which in Chinese is "Master of Business Administration for Senior Executives". The EMBA course is based on the full-time MBA course. The course setting emphasizes the content of strategy and decision-making. The teaching content and methods pay more attention to the actual problems faced by enterprises. The time arrangement takes into account the characteristics of senior managers and provides them with a A platform for developing ideas, improving levels and strengthening exchanges. The EMBA program is different from the general part-time MBA.

At present, in addition to the EMBA program of the Guanghua School of Management of Peking University, there are four other Sino-foreign cooperative courses that have attracted much attention in China: the courses of China Europe International Business School, the Carlson School of Management in Minnesota, the United States. A project in cooperation with Lingnan (University) College of Sun Yat-Sen University, a project jointly established by the School of Management of Fudan University and The Olin School of Business of the University of Washington, and the Business School of Renmin University of China and the State University of New York Bufa Projects co-founded by the School of Management, State University of New York at Buffalo, etc.

Among them, students who have completed EMBA in CEIBS or Guanghua School of Management of Peking University will receive the MBA or EMBA degree of the school, while those who have studied in the other three institutions will be awarded MBA diplomas from corresponding foreign business schools. In addition, Zhongshan, Fudan and Renmin University use English as the language of instruction, Peking University uses Chinese, and CEIBS has both Chinese and English classes. Aside from differences in diplomas and languages, each program is unique, and senior executives considering an EMBA may miss out on the program that suits them best without doing some research before making a choice!

Distance MBA learning is also one of the ways in which in-service senior managers can enhance their value. For example, in September 2000, the Peida Business Network "www.beidabiz.com" was the first in China to build a long-distance business management education and learning platform based on satellite communication network, Internet and wired broadband network. Launched the "Peking University Remote MBA Training" project. This platform can flexibly realize the classroom behaviors of traditional MBA education such as two-way interactive online learning, case discussion, homework, and test answering.

Some business schools also offer professional management courses that focus on a certain industry. For professionals who are determined to develop in the industry, the appeal of such courses comes from the depth and breadth of industry research. The Master of Healthcare Management program co-operated by PSB International School of Management in Singapore and the Australian National University adopts off-the-job learning with a time span of 15 months. It is designed for the development trend of the modern Asia-Pacific business environment and meets the needs of healthcare managers.

The unique charm of EMBA education

Although after graduation, qualified candidates will be awarded MBA, but compared with MBA, EMBA has many unique features.

Faculty: Most of the Chinese and foreign professors who teach in the EMBA program come from world-renowned business schools and have rich experience in management training and consulting.

Five years ago, Duke University (Fuqua School of Business) broke the local teaching model of MBA and created an international cooperation method that enables students to improve theoretical knowledge, technical ability and business skills in a cross-cultural environment .

Each course in the CHEMBA program is co-taught by a professor from Carlson School of Business and a professor from Zhongdaling College. The same is true for the EMBA program between Fudan University School of Management and Olin Business School of the University of Washington. The program director, Dr. Li Jinghe, said: "19 of the 20 courses are taught by Olin Business School professors, and professors from Fudan are the tutors. Teacher. This combination not only ensures that the content discussed in the class is combined with the specific reality of China's economic development, but also helps students analyze and think about complex management issues related to various aspects of the enterprise from the perspective of the global economy and local economy."

Course Setting: Compared with the MBA course setting, the EMBA course increases the content of corporate strategy and corporate innovation, uses a large number of corporate cases and adopts interactive and team-based teaching methods to fully mobilize the initiative of students, so that students can master Acquire problem-solving skills alongside theory.

CEIBS categorizes all courses into: Framework of Thinking, Management Practice, Environmental Analysis and Strategy and Development. The CHEMBA program of Zhongdaling Institute, the former part focuses on the specific functional training of each department of a typical enterprise, and the latter part focuses on the concept of globalization. While studying at CHEMBA, Zhu Zhengping, chairman of Shanghai Shengshun Garment Co., Ltd. (one of the top 100 private enterprises in Shanghai), described the accounting class as follows, "The professors are really good, and the lectures that he explained make me feel like a spring breeze. In the past, I never I found that the trivial accounting operations in the enterprise can be integrated with systematic thinking at such a theoretical level. My thinking is unprecedentedly clear. After I go back, I must teach my financial director this set of thinking. In the following study, There are also two financial management courses, and I think I will focus on taking my understanding of capital operations to a higher level."

Time schedule: EMBA programs mostly use one weekend (Friday to Monday) each month, or two consecutive weekends. Some trainees work in different places, and the journey is unavoidable, but this flexible schedule minimizes the impact on the trainees' work.

32-year-old Yuan Hao is the vice president of Kingdee International Software Group and a student of the EMBA 2001 class of China Europe International Business School. "The study time in these few days is so worth it. I am very excited every time I go to CEIBS. The centralized teaching method has little impact on my work, and the company is very supportive for me. The few days at work are often focused on learning and thinking. It gave me a new understanding of my work and my future goals."

Communication space: The EMBA learning method has created many opportunities for students from different industries to communicate with each other at a deep level. In 2002, more than 53.7% of CEIBS' EMBA students were general managers and chairman of the company, with rich management experience. During the study period, we can communicate with business leaders from different regions and industries, broaden our ideas and make friends, which also strengthens the practicability and value of the course. The in-depth communication and interaction among classmates has become one of the important features that distinguish EMBA from general MBA education.

Guan Ke is the China Operations Manager of Xerox (America) Engineering Systems Co., Ltd. He has worked for Philips, PepsiCo, and Siemens. He is thriving on the road of professional development. Since September 2001, he has been flying to Beijing every month with some EMBA classmates in Guanghua School of Management, Peking University, to be a full-time student for a few days. "I have worked hard in foreign companies for many years, and I am very familiar with the entire management framework and system of foreign companies. I work tirelessly to fly once a month. In addition to gaining systematic learning and management experience, I also cherish the opportunity to communicate and collide with my classmates. Many students are from private enterprises and government agencies. I am surprised to find that they also have active thinking and high quality, and are as good as the 'foreign enterprise elite'. 1/3 of Peking University EMBA students are foreign companies, 1/3 state-owned enterprises, 1/ 3 The proportion of private enterprises is very helpful for me to build a broad network of contacts."

Know my reasonable expectations

No matter which method of on-the-job education and training is adopted, choose the one that suits my background and special needs The project is the most important. EMBA, short-term training, or professional management course? Everything must proceed from reality, from the positioning of oneself. Generally speaking, it is to work better and climb to a higher peak in the career. Therefore, the ultimate goal is to effectively combine what is learned in the classroom with the work itself.

EMBA education gives students a new understanding of things, broadens their horizons, and puts forward a comprehensive and severe challenge to their personality and psychology, goals and efforts, etc., so that they become more powerful and have a better future career. The development and promotion of positions have higher goals and greater confidence. However, learning is never unilateral absorption, and good results are always built on full communication and mutual inspiration. The so-called practice is in the individual, whether one month of intensive study in each course can help the individual development depends on the individual's comprehension and integration ability.

MBA Education Introduces Green Courses

With China's entry into the World Trade Organization, Chinese enterprises will participate in global competition, and environmental issues will become one of the issues that cannot be ignored more and more . How should Chinese enterprises face this change, adjust their management accordingly, and internalize environmental protection awareness into their conscious behavior? Education is a very important way, and it is a top priority to introduce the content of environmental protection in MBA education.

In order to adapt to the latest development of the economic environment, the State Environmental Protection Administration recently hosted the 2nd Bayer International Symposium on Business Administration and Environmental Education in Beijing. The conference was co-organized by the World Resources Institute and the National MBA Education Steering Committee. During the meeting, the School of Business Administration, including Tsinghua University, Peking University, Renmin University of China, Fudan University, Dalian University of Technology, Hong Kong Polytechnic University, Columbia University and the University of Massachusetts and other well-known universities at home and abroad, held discussions and trainings, and jointly discussed the How to use and improve green management courses, representatives from domestic and foreign business circles and MBA education circles discussed how to integrate the content of environment and sustainable development into existing MBA courses as soon as possible.

The main outcome of this conference is the newly written eight green courses, including: Green Marketing; Environmental Accounting and Performance; Environmental and Strategic Management; Environment and Finance; Environment and Operations, Logistics Management; Business, Government and Society; Business and Sustainability and Corporate Environmental Management, covering many aspects of corporate environmental management. At the same time, it also launched the "Business Administration and Environment Case Collection" compiled by several universities and developed and copyrighted by the World Resources Institute. Most of these cases involve how corporate managers of companies should address environmental issues. Management, so that corporate interests and environmental interests can achieve a win-win situation. These successful or failed cases vividly show that environmental issues are no longer limited to the financial and cost accounting scope of an enterprise, and the invisible forces brought about by environmental issues actually affect the decisions of all aspects of the company. The above courses and books also systematically provide specific methods of enterprise environmental management for the on-the-job managers of enterprises.

BELL (BELL: Business, Environment, Learning and Leadership) is an international environmental education project that aims to incorporate the content of environment and sustainable development into the curriculum design of the School of Business Administration, and is reflected in the preparation of the syllabus and the in the textbook content. The program has been well promoted in North America and Latin America, and has been implemented in Asia since 2000. The implementation of this project in China will not only promote the development of China's environmental protection cause, improve the development of China's environmental management and protection industry and consulting industry, but also enrich the content of my country's business administration education, which will help my country's business administration education in Global synchronization.