Fashion Snoops launches Palette Builder

Trend forecasting and consulting firm Fashion Snoops has launched recently the Palette Builder, a technology designed to streamline and automate the way New Creatives source, create and communicate color.

Through the platform, the once tedious and manual process of color planning can be conducted quickly and collaboratively online.

Users can find and create color recommendations, extract colors from an image, visualize color standards, build palettes, and archive and share them in a user-friendly platform. The Palette builder adopts dynamic pro-templates, expediting all these procedures to a matter of seconds.

"As a former designer, and now an advisor to leading brands, I know firsthand the complexity of color planning," said Lilly Berelovich, Fashion Snoops' co-founder and chief innovation officer. "Our goal designing Palette Builder is to get the manual work out of the way, so our clients can focus on the creative part of color planning. Having already used the tool internally at Fashion Snoops, I know that it will turn a week of work into a few hour process," she added.

Because it is cloud-based, the platform can be accessed anywhere at any time.

"There are many online tools that provide isolated solutions for parts of the process," indicated Itay Arad, Fashion Snoops' co-founder. "None of those tools manage the process end-to-end the way we do, eliminating both the manual work and the use of third-party design tools," he said.