Focus on achieving global power leader

"Low-key is a good quality, which allows people to concentrate on their work." Huang Zitian, chairman of Dongguan Shilong Fuhua Electronics Co., Ltd., explained the practice of rarely being interviewed by the media. What he concentrates on is to develop various power supplies. In the field of LED power supply, medical power supply and switching power supply, he has been in it for 24 years. Today, he is standing in the top five industries in the world in a low-key position, and he is still thinking about the needs of customers. "All products are to meet the needs of customers first, not only to save costs for customers, but also to create real benefits for them." This is the supreme concept of Huang Zitian guiding Fuhua Company.

Focus on becoming an industry leader

Dongguan was in full swing in the 1980s. In 1989, Huang Zitian, who was working in an enterprise in Shijie Town, resigned and went to Shanghai to start his own business. He founded Fuhua Electronics Factory and began to undertake the production of power supplies.

According to the introduction of Li Tao, general manager of Fuhua Marketing Center, the company was founded in 1989, started with the production of audio transformers for telephones, and gradually transformed into power transformers and mobile phone chargers. In 2005, it tested high-power switching power supplies. , In 2007, it officially entered the research and development and production of LED high-power power supply.

Nowadays, Fuhua Industrial Park, located in the new urban area of Shilong Town, covers an area of more than 60,000 square meters. The factory area, dormitory building and basketball court are hidden in the shade of green trees. It is a garden industrial park. The whole factory has more than 3,000 employees, with a production capacity of up to 6,000,000 PCS/month, of which the production capacity of LED power supplies reaches 2 million units per month. Long-term and stable deep cooperation.

The hardships of starting a business do not need to be repeated, from the "salesman" who personally delivered orders to the leader of the world's first-class power supply supplier, from the original little nameless factory to the current power industry kingdom. Looking back on his 24 years of entrepreneurial experience, Huang Zitian said with emotion: "Time has turned suffering into wealth and magnificence into refinement. The current social competition is like sailing against the current. If you don't advance, you will retreat. You should never be satisfied at any time."

Speaking of persistence and focus, Huang Zitian has a deep understanding. In the financial crisis of 2008, Fuhua was not spared the heavy damage of the decline in performance. Watching the surrounding entrepreneurs "abandoning the dark and turning to the light", joined the real estate feast, and made a lot of money, Huang Zitian remained unmoved. Simple idea: "In the current situation, if you switch to real estate, you will definitely make money in the short term, but what about these workers? What about the brothers who have been with me for more than ten years? Someone has to do the research and development of new power supplies, right?" Huge capital temptation, he insisted on staying in the power supply field and continued to focus on the power supply research and development and technological breakthroughs of the most cutting-edge technology. Fuhua quickly adapted to the changes in the market and maintained rapid growth in the following years.

However, with the popularization and market segmentation of LEDs in recent years, the driving power supply, which can be called the "heart" of LEDs, has attracted more and more capital attention, and a large number of enterprises have seen the explosive development of LEDs. space, and began to turn to the field of driving power with huge sums of money.

How can Fuhua, who has been working silently in the field of drive power for 24 years, stand out and ensure its position in the industry?

"Focus." This typical engineering man from the Department of Industrial Electrical Automation of South China University of Technology exudes a rigorous and sincere perseverance. He is a person who is not easily shaken by external factors. It is his deep-rooted focus that can lead the company to overcome difficulties in the industry, defeat the heroes, and win the beautiful "battles" one after another to grab the beach.

"We are currently in the top five in the industry, and I hope to become the leader in the power supply field within three years." Based on the control of the core technology, Huang Zitian is in control.

Strive for quality, forge brand

Huang Zitian pays special attention to the management of enterprises and talents. For this reason, he obtained an MBA degree from Tsinghua University. He successfully shaped the "UE" brand, and served as the vice president of Dongguan Shilong Chamber of Commerce and the vice president of Dongguan Semiconductor Lighting Association. Under his leadership, Fuhua has become a well-known power product manufacturer in China, and is now making every effort to become a world-class power supplier.

"Quality is the life of an enterprise." The company's brilliant achievements are inseparable from the strict pursuit of quality, and Huang Zitian always puts product quality first. Fast replacement of power products, fast research and development, and fast service response to meet customer requirements have become Fuhua's "three fast" policy. For this reason, Huang Zitian has established a very complete quality assurance system, from product development to mass delivery. Each link is controlled by professional technicians, using advanced testing methods, high and low temperature cycle tests, long-term life tests, etc. to ensure product quality.

According to Li Tao, Fuhua adheres to the principle of "not only meeting customer requirements, but also exceeding customer requirements" to quantify quality goals, and to carry out in accordance with the five-step process of "standards - training - execution - inspection - assessment" Quality and cost control, repeated "grasping" and "repeating"; this policy has been highly appraised and recognized by customers such as BT, PHILIPS, Huawei, OPPO, Towei, Dehao Runda, and NVC. He said: "Compared with many other honors, Huang Zitian pays the most attention to product quality and customer recognition. His philosophy has a profound impact on the company's norms and direction."

In order to achieve the corporate goal of ensuring quality, Huang Zitian It is believed that three points should be achieved first: advanced and efficient management, cutting-edge R&D talents, rich production technology and inspection experience. He introduced the most advanced enterprise management model, combined with his own development concept and enterprise vision, to enable the company to embark on a healthy and efficient development track; technological innovation requires talents as a strong foundation and backing, Huang Zitian has formulated a series of measures to introduce high-end Technical talents, at present, the company has more than 100 cutting-edge scientific research personnel, fully mastering the most advanced cutting-edge technology in the world; Huang Zitian insists on providing customers with one-to-one solutions, and each product is matched with the customer terminal LED for debugging and testing , to avoid trouble for customers to use after the product is finalized. "All our products are to meet the needs of customers first, not only to save costs for customers, but also to create real benefits for them." Huang Zitian analyzed seriously.

From quality to brand, it is a qualitative leap, which tests not only the production capacity of the enterprise, but also the comprehensive consideration of soft power such as corporate culture and management system. Huang Zitian believes that an enterprise must have high-quality products, a spirit of continuous innovation, and good customer service in order to be deeply rooted in the hearts of the people and truly establish a brand. "UE refuses to sacrifice product quality to conduct vicious price competition. UE Power insists on impressing customers with technology and services, providing customers with value-added product certification, so as to obtain reasonable product profits."

He believes that rich The Chinese company still needs to experience the precipitation of time. Fuhua's slogan is "UE Driven, Driven the World", which is also their corporate vision. "We will continue to focus on it. As long as we insist on doing it step by step and gradually build up our brand like a century-old enterprise, one day our territory will expand to the world." Huang Zitian said, "This day Not too far away."

Low-key is a good quality

Shijie Huang Zitian has a low-key, pragmatic and humble spirit of Dongguan businessmen; at the same time, he has a bold, rigorous and open style of doing things, as well as a keen businessman Mind and firm will.

When you step into the industrial park of Shilong Fuhua, you will feel that every inch of the land exudes the smell of "innovation". Huang Zitian believes that brand innovation is mainly reflected in the change of brand connotation, and the brand connotation is expressed in the form of corporate culture.

"Corporate culture is the inner core of an enterprise, which reflects the background of the enterprise and plays an important role in the development and construction of the entire enterprise." Huang Zitian said that Fuhua's corporate culture mainly includes: cultivating the most A creative team, creating a socially responsible enterprise, providing customers with more value-added services, continuous innovation, continuous improvement, and the pursuit of sustainable management.

He said that corporate culture is an indispensable part of an enterprise. An excellent corporate culture can create a good corporate environment, improve the cultural quality and moral standards of employees, and form cohesion, centripetal force and binding force on internal energy. , to form an indispensable spiritual force and moral code for enterprise development, so that enterprise resources can be reasonably allocated, thereby improving the competitiveness of enterprises.

In Huang Zitian's plan, Fuhua will be based in China, face the world, gradually form an overseas LED market dominated by Japan and the United States, and meet customer needs with high-quality products and rapid response. And according to market changes, continue to promote the upgrading of products and enterprises.

Although his career is magnificent, Huang Zitian still maintains a low-key style as always. He believes that being low-key is a state that allows people to concentrate on their work and the development of their own careers. "Low-key is a good quality, and it is a kind of capital that can be collected and released." He said sincerely, and said that even if the company goes public in the future, it is to embark on a more standardized and transparent road, which is easier to accept public supervision, and It will not change the company's social mission of focusing on power research and development.