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The bad news is coming. An internal company investigation has revealed a harrowing secret: The company actually had a solution to the problem 15 years ago. It is only because of staffing adjustments and employee retirements that relevant information is buried and forgotten.
Outgoing employees often take critical knowledge with them. Without a proper procedure to preserve this knowledge and pass it on to successors, it will be lost forever. Those who succeeded took longer to get into shape, important discoveries and insights were lost, and the company's ability to act quickly and rationally was compromised.
"Without sufficient knowledge transfer from employees to generations, 'organizational forgetting' will seriously deplete the intellectual capital of the company, which is also a great waste of the company's intellectual wealth." Chairman of the Strategic Leadership Group (Strategic Leadership Group) , said Hamilton Beazley, a former professor of organizational science at George Washington University. Companies should establish an effective system to pass on the professional knowledge of employees, and that is where the concept of knowledge continuity management comes in.
If this idea sounds familiar, it's not surprising at all. "Knowledge Continuity Management" is a branch of the field of knowledge management. Knowledge management focuses on the preservation and sharing of expertise, while knowledge continuity management focuses on transferring critical knowledge from current employees to their successors.
Fundamentally, knowledge continuity management is about communication - it's about employees getting the right idea of what they know, what others need to know, and what needs to be shared, and then systematically pass on that knowledge to colleagues. Although the idea itself is simple, establishing an effective knowledge continuity management program is a rather complex task involving a combination of technical, organizational, and managerial measures, as well as input from the top of the company. main commitment.
Building Systems
In order for businesses to succeed in the information age, Beazley, co-author of Continuity Management: Preserving Business Knowledge and Productivity When Employees Leave, argues that businesses must have a comprehensive A system that preserves key knowledge in the enterprise to ensure that outgoing employees pass the complete baton to their successors - ensuring that these new employees can do their best from the start. And, management must make these efforts an integral part of business operations.
Beazley said, "Knowledge is the new capital, but unless it is easy to understand, communicate and share, and add value, it is worthless." Ensuring that knowledge is passed on is the most critical issue facing businesses today. one of the problems.
The more critical work is to a company, the more important it is to be part of a knowledge continuity management system. You also need to consider issues such as how badly low productivity in this job harms other employees or the company; and the complexity of the knowledge required to do the job successfully. The more sophisticated and complex a technology an employee has, the harder it is to pass on—and the more important it is to pass it on.
Here are some steps you can take to ensure that critical expertise is not lost from the company when employees leave. First you need to create a knowledge profile. Knowledge profiles make up the company's knowledge DNA. Each file contains a detailed description of the key operational knowledge necessary for a job. You can create a knowledge profile by designing a questionnaire for all key employees on the job to give answers and asking them to update their answers on a regular basis.
Beazley recommends that companies or departments start by selecting a group of employees who are familiar with each relevant job classification to develop a complete set of questions that identify what knowledge needs to be kept on file. Each profile consists of four parts, including current operational data (market share, sales or other key criteria; key figures and data sources); operational knowledge (including top issues employees should know from the start, undecided plans and key clients); basic operational knowledge (core job activities, purpose, and function); and background operational knowledge (including completed projects, undeveloped programs, and members of active knowledge networks).
After this step is complete, Beazley recommends that a relatively small number of peers be selected from a particular job category to form a group—say, four out of a thirty-person department Or five accountants -- and then have them fine-tune the questions to make them more relevant to the actual work. They can also give alternative answers to basic questions, such as job goals or key statistics, to save employees time answering questionnaires.
Facilitate Communication
Another strategy is to establish formal mentoring relationships. Consider what Deloitte Consulting did. Three years ago, the consulting firm established a senior partner program that matches successful executives with younger partners before leaving office. The purpose is to delay the departure of older, more experienced consultants, and to ensure that they transfer critical skills and knowledge to others before they retire.
"We want to avoid brain drain," says Steve Baldwin, a senior partner at Deloitte & Touche who works closely with young consultants. His mentees sign technology transfer agreements that specify their goals, areas to be developed, and specific activities to be undertaken. In other cases, "we just had an open conversation at the dinner table," he said. About 70% of his time is spent in "mentor" relationships. "I myself am the product of every partner I have worked with over the years," he says.
Another strategic encouragement is the creation of communities of practice. Recently, Northrop Grumman has introduced an initiative to create communities of practice throughout the company. For example, if a structural engineer needs more information on stress analysis, he can join the appropriate societies to get the required information.
"We see it as one of many ways to help people share information," said Gerry Garcia, who oversees the company's knowledge management program. "Some of the meetings are face-to-face; Some other way of meeting."
Active societies of practice often offer entirely different perspectives. For example, Procter & Gamble invites the company's community of practice to participate in its science fair, where people present and discuss the latest ideas and inventions. Conferences, fairs and workshops like this hold the community together in a special way and thereby promote a new type of spontaneous communication between people. They add novelty and excitement to the usual routine.
Reward Value
Rewarding the transfer of knowledge is another key strategy. In order to get staff to fully cooperate in the knowledge continuity management plan, it must be shown to them that this is in their best interest. After all, why would anyone put all his heart and soul into an information-sharing system that won't be activated until after he leaves office? Besides, what if he handed over too much information and found himself making a wedding dress for someone else? The answer depends on the company's performance evaluation and compensation mechanisms. Successful implementation of a knowledge continuity plan requires incentives for knowledge sharing—such as salary increases, promotions, and so on. "Continuity of knowledge should be part of the corporate culture," says Beazley.
Your company must also encourage employees to be honest with the company. To do this, companies must ensure that information provided by employees is not shared by anyone. That likely means that only specific employees have access to this information, like a company lawyer or a specific colleague. And it means avoiding asking questions that are too personal.
You will also decide whether you are interested in the knowledge that is being recorded. Of course, the technology and expertise in people's heads is not the same as the information recorded in reports and documents -- which is Beazley's primary concern. Easy access to this preserved knowledge is important, so you can redesign your knowledge continuity management plan to include this information. One way is to keep track of where the most critical documents are located in the knowledge archive.
Two years ago, Northrop Grumman's project managers used off-the-shelf software to design a system for protecting and preserving documents so they wouldn't be lost when staff members left. Engineers now store reports and other paperwork in a central database as part of their regular routine. "Before, if someone left, we tended to dig up information on their computer, with little success," says project manager Scott Shaffa.
If you want to start a big knowledge continuum Action, your best bet is to start with a pilot project and expand as your company is all set. If the project is only developed in a small area of the company, or only collects some of the key knowledge of incumbents, you are still at the forefront of your industry. "A certain continuity of knowledge is much stronger than none," Beazley said. Ultimately, through this process, employees will gain a deeper understanding of their jobs and the knowledge they need to be successful, and how to communicate and share with others.
This text is reproduced with permission from Ann Field's Thanks for the (Corporate) Memories, 2003/12, HBS Working Knowledge, copyrighted 2003. Translated by Zhang Ping.
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