How can cross-border e-commerce sellers be one step ahead of others?

Every August, for cross-border e-commerce sellers, it is the operation period of the main products in the fourth quarter, and 50% of the profits in a year may come from Q4. And some sellers did not receive ideal orders in the fourth quarter, mostly due to the impact of product categories.

On August 8th, eBay's 2019 Annual Product Selection Ceremony - eBay's "Lighthouse Project" all-category sharing meeting and product selection matchmaking meeting opened in Shenzhen. This Shenzhen annual product selection conference is jointly held by eBay and the well-known procurement platform Global Sources, and it is also the most comprehensive and largest seller selection ceremony in eBay's "Lighthouse Plan".

More than 200 Global Sources cooperative suppliers will participate in the matchmaking meeting for eBay Sellers bring high-quality supply across 130 product categories across 7 industries.

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Since eBay fully launched the "Lighthouse Program" in April this year, eBay has helped sellers connect with high-quality product resources through a series of exclusive customized activities and solve sellers' cross-border retail export business. The problem of product selection in the process of growth.

Zheng Changqing, general manager of eBay's international cross-border trade division in China, shared at the matchmaking meeting: "With the development and growth of our seller business, eBay's support for sellers has also been continuously upgraded. From deep digging platform and industry data , to provide sellers with high-potential category information, and to build such a zero-distance docking platform for sellers and high-quality manufacturers, we hope to help sellers to be one step ahead in the selection of products, to bring consumers products with excellent quality and price, and effective Improve your core competitiveness."

Zheng Changqing, General Manager of eBay International Cross-border Trade Division China

Global Sources, as a reliable B2B online and offline platform, has a large number of excellent supplier resources, from which eBay sellers can find competitive products. In this regard, Carol Lau, senior vice president of Global Sources, said: "Global Sources has always been committed to using various channels and services, and there will be buyer matching services throughout the year to help buyers and sellers continue to explore new cooperation opportunities. Cross-border e-commerce is the current One of the fastest growing market opportunities, we hope that through cooperation with eBay, we will promote the connection and cooperation between high-quality suppliers and top sellers, and bring high-quality and innovative products to the global market, further creating higher value for both parties.”

Carol Lau, Senior Vice President of Global Sources

At the matchmaking site, many exhibitors expressed their hope that through this matchmaking You will learn about the seller's first-line market feedback and eBay's judgment on global market trends, so as to prepare for the subsequent product development. Shenzhen Qiwo Intelligent Technology Co., Ltd. has always been a high-quality supplier and customer of Global Sources. They focus on the research and development, production and sales of smart wearable devices. However, when R&D personnel are developing new products, it is easy to ignore the first-line voice of the market, work behind closed doors, and finally The resulting product is not what the consumer wants. The latest smartwatch products at Qiwo Smart's docking booth have attracted many big sellers. Through Global Sources' year-round high-quality supplier and buyer matchmaking meetings, they can not only expand sales channels, but also hear big sellers on the spot. It is a good opportunity for suppliers to examine themselves.

Manufacturer and big seller docking site

Global Sources will provide buyer docking service throughout the year, at the 2019 Global Sources Autumn Exhibition There will be nearly 10,000 booths to display the latest consumer electronics, mobile electronics and lifestyle products, including household and outdoor, automotive electronics, VR/AR products, wearable products, clothing accessories, household items and other categories , as well as the only special smart home pavilion in Hong Kong, China, the world's largest mobile accessories pavilion, the cool product experience area, the color trend area and other special pavilions. Carol Lau said that during the exhibition, Global Sources will provide specialized buyers and sellers matching services to help suppliers bring more high-quality and innovative products to the world.

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At the scene of the sharing session, the eBay category management team deeply interprets the market trends of major categories for exhibiting sellers and manufacturers, and taps the strong development momentum according to the big data of the eBay platform , High-potential categories with low penetration rate of Chinese sellers, bring exclusive category development guides to sellers, and provide guidance to manufacturers on how to develop cross-border e-commerce business.

Exhibiting sellers and manufacturers are at the category sharing site

eBay category management team reminds sellers that they can In fact, many emerging categories are worth paying attention to, such as smart home categories. At the matchmaking meeting, the CEConlines interviewed a supplier from Hong Kong, China. They not only wanted to cooperate with some big sellers, but also wanted to know the current market development trends and emerging products.

This Hong Kong-based company's main business is to make smart charging clocks and smart bracelets, mainly for the Japanese market, and sales are also good. Currently in a period of development and transformation, they are optimistic about the demand for smart home products in the European and American markets, so they began to try to make smart home accessories. Hearing eBay's interpretation of the category at the scene, they firmly believe that the direction of transformation is right, but at present it is necessary to expand the sales channels in the European and American markets.

Manufacturer and big seller docking site

In addition, eBay category management experts analyzed that due to different usage habits at home and abroad, some The repurchase rate of categories in Europe and the United States is very high. For example, European and American home textile products have the characteristics of large consumption, high repurchase rate and short life cycle, which are more similar to the fast-moving consumer goods industry. Taking the United States as an example, according to statistics, American consumers buy about 550 million sheets and quilts per year on average, about 5 sheets per family per year; about 900 million towels, about 9 per family per year.

Therefore, for sellers on cross-border e-commerce platforms, there are many factors that need to be considered in the selection of products. Some sellers will choose some products that they think are high-quality and beautiful, but ignore the in-depth understanding of the target market, resulting in The product is unsalable, and may even cause losses. Because each regional market has its own consumption habits and characteristics, a multi-faceted understanding of the target market is the premise for correct product selection.