How to break through the development bottleneck and lead in the next round of competition?

In the first quarter of 2017, various economic data showed that the global economy was slowly recovering. While under the pressure of rising manufacturing costs, Chinese foreign trade manufacturing enterprises are looking forward to taking the lead in the next round of competition.

Huang Tanwei, President of Global Sources Electronics Group, said: "With the rapid development of the Internet and changes in global trade, the manufacturing environment is quietly changing, and sales channels have also changed. People's consumer demand has begun to change. Pursue individuality, innovation and change, but at the same time, suppliers are faced with multiple challenges such as rising production costs, shortage of talents, lack of innovation, and exchange rate fluctuations. Among them, improving corporate innovation capabilities has become the core of responding to new challenges. p>

Guangzhou, March 23, 2017 - Organized by "CEConline", the leading business management media of Global Sources Global Sources Ltd. (NASDAQ: GSOL), and the international third-party testing and certification organization TÜV Rheinland "Leading China's Intelligent Manufacturing - Outsmarting Future Exports Series Forum" with special support provided by "TÜV Rheinland" for short, entered Guangzhou, a strong foreign trade city, focused on China's "intelligent" manufacturing under the global trend of Industry 4.0 intelligence, and discussed the new economic situation The reform and innovation of Chinese export enterprises will seize business opportunities for many foreign trade export enterprises and lead the direction of "Made in China".

▲Huang Tanwei, President of Global Sources Electronics Group (left), Luo Li, General Manager of TÜV Rheinland Greater China Electronic and Electrical Product Service Technical Support and R&D (top right), and Zhang Shize, General Manager of Carnegie Guangzhou Branch (bottom right) and other guests delivered keynote speeches.

At the forum, Huang Tanwei, President of Global Sources Electronics Group, Luo Li, General Manager of TÜV Rheinland Greater China Electronic and Electrical Product Service Technical Support and R&D, Zhang Shize, General Manager of Carnegie Guangzhou Branch, and other guests delivered keynote speeches. Lectures on topics such as how to lead China's intelligent manufacturing, interpretation of market changes in 2017 from the perspective of e-commerce needs, and innovation to break through development bottlenecks, etc., provide participants with detailed information and practical methods to help Chinese export enterprises to break through innovation bottlenecks and achieve international success. Increase competitiveness in competition.

Huang Tanwei provided feasible suggestions for innovative directions and ideas for participating companies. He believes that foreign trade export enterprises can start from three perspectives: innovative products, taking into account multiple channels and different types of buyers, and efficient promotion of O2O online and offline. Among them, in terms of innovative products, market intelligence/big data analysis, consumer feedback, B2B buyer feedback, enterprise internal information, etc. can provide guidance for enterprises to identify the direction of innovation; in terms of channels, enterprises need to combine B2B and B2C foreign trade. Sales channels are well integrated, and B2C companies can cooperate with resellers in pricing, corporate websites, bidding rankings, and continuous promotion. A combination of online and offline methods for efficient promotion.

At the forum, Luo Li, General Manager of TÜV Rheinland Greater China Electronic and Electrical Product Service Technical Support and R&D, focused on "Internet +" and published a theme entitled "Interpretation of Market Changes in 2017 from E-commerce Demands" In his speech, he took the best-selling balance bikes and mobile phone batteries on cross-border e-commerce platforms as examples, and analyzed how to analyze, summarize and improve through third-party testing after the products are put into manufacturing, so as to help manufacturers improve product quality and improve consumer satisfaction. From the perspective of a third party, combined with the experience of cooperating with domestic and foreign e-commerce and retailers in the past year, it analyzes and summarizes the two aspects of improving product quality and paying attention to consumers' experience. Luo Li said that in order to break through innovation bottlenecks in products, services and models, Chinese manufacturing companies first need to break through thinking bottlenecks and structural bottlenecks from within. Most of the innovations of Chinese manufacturing enterprises are to adapt to changes in the market. In order to quickly and efficiently make corresponding adjustments within the enterprise according to market changes, it is first necessary to create an atmosphere of courage to break through and challenge within the enterprise; secondly, in terms of structure, management The flattening of the system and the project team responsibility system can quickly allocate the internal resources of the enterprise, and focus on the key breakthroughs of the superior forces.

In response to the talent management problems of Chinese manufacturing enterprises, Zhang Shize pointed out that business owners should create a dedicated atmosphere, sincerely help employees grow, and discover and cultivate more dedicated employees within the enterprise , they can more keenly feel the changes in the market and products, pass back the needs of consumers, and guide product innovation and breakthroughs, so that they can realize "Made in China".

New changes made in China

With China putting forward the centenary goal of transforming from a manufacturing power to a manufacturing power, "Made in China" has begun to transform into "Made in China" and "Intelligent Manufacturing in China". "Making" strides forward. The "Made in China 2025" strategy points out that it must rely on innovation to promote "smart manufacturing", expand the "Internet +" model, and achieve a new breakthrough from "manufacturing" to "intelligent manufacturing".

Compared with developed manufacturing countries, China's manufacturing base is relatively weak, but Internet applications and innovation are more advantageous. Accelerating the application of Internet technology will effectively transform and upgrade the traditional manufacturing industry. During the 2016 Summer Davos Forum, Premier Li Keqiang said when meeting entrepreneurs that "Made in China 2025" and "Internet +" are inseparable. Cloud computing, relying on big data, can enable China's more than 200 industrial products, the world's largest in production, to leap to a new level.

In the subsequent wisdom sharing session, General Managers of Global Sources Industry Xu Naiqiang and Luo Li, together with elite representatives from foreign trade enterprises, discussed how to do a good job in product innovation and marketing innovation from the perspective of professional experience. In the case of a recovery in global trade, it will seize the market opportunity.

▲In the wisdom sharing session, Xu Naiqiang, general manager of Global Sources Industry (third from left), Luo Li, representative of TÜV Rheinland (second from right), and Shi Ximin, general manager of Guangzhou Minshi Digital Technology Co., Ltd. (left) 2), Ms. Li Wanping, General Manager of Guangzhou Hivita Technology Co., Ltd. (first from left), Ms. Zhong Shuncai, CEO of Guangzhou Lange Electronic Products Co., Ltd. (third from right), and Liu Huabin, CEO of Guangzhou Zexin Leather Co., Ltd. (first from right), respectively From the perspective of product innovation and marketing innovation, discuss how to seize market opportunities in the context of global trade recovery.

The guests pointed out that while "Made in China" is world-renowned, "Made in China" continues to innovate and develop with the power of science and technology, while strengthening the strength of "Made in China" and improving the level of product quality is the key to achieve An important guarantee for "Made in China".

“As an international leading technical service provider, TÜV Rheinland actively participates in the standardization and formulation of multi-industry standards in various countries, and has a deep understanding and awareness of the requirements of standards,” said Luo Li, “ We can help customers keep abreast of changes in the international market, break foreign trade barriers in international competition, establish a good image of Chinese manufacturing and Chinese quality, and bring high-quality products to the world more quickly.”

It is reported that in 2017, Global Sources Outsmart Future Export Forum will be held 30 times in Shenzhen, Guangzhou, Xiamen, Shanghai and other strong foreign trade cities, providing nearly 10,000 entrepreneurs and professional managers with face-to-face communication and learning opportunities. Help entrepreneurs to analyze the market from a new angle, and boldly try innovative products and services. The next event will be held in Yiwu on May 11. Entrepreneurs' vision determines the development of enterprises, and only entrepreneurs who keep learning can win the future.