How to combine quality process and consumer experience?

Question 1: How to combine quality process with consumer experience?

Q: We know that the whole-process control of the quality of manufacturing products is very important. It is not easy to impress overseas buyers and consumers. How should today's manufacturing companies improve the quality of the process and the experience of consumers? combine?

Luo Li: To impress overseas buyers and users, first of all, the product must have reliable quality and excellent performance, which is the foundation. After that, we have to consider innovation from the pain points of consumer use. For example, many mobile phone cases now combine wireless charging technology, and even solidify a mobile power supply inside. After adding some new features to traditional products, consumers are willing to pay for these additional features.

Regarding micro-innovation, you can always pay attention to incubators and crowdfunding platforms at home and abroad. There are many innovations in it. If you can solidify these ideas into our products, you can form a 1+1> ;2.

Buyers not only pay attention to the products of suppliers, but also require them to provide stable and reliable products continuously for a long time in the future. Good product quality and performance are not only about company quality, design department Because once there is a problem with product quality, no matter where it comes from, it is the company's problem, so we must have a global view and realize the whole process of product quality control.

If the top management of the enterprise really wants to grasp the needs and pain points of customers and pay attention to the consumer experience, it must do a good job in the whole process control and increase investment in quality management.

Liu Huabin: I have been in the foreign trade of women's bags for more than ten years. 90% of our customers are from Global Sources. Although the overall trend is that business is becoming more and more difficult to do, and the requirements for operational capabilities and marketing models are higher, we are confident that our performance will reach a higher level this year.

We display the new products developed on the official website every year, and determine the direction of product revision and improvement according to the click-through rate and user responses. In order to allow customers to check the progress of the order at any time, we have set up a system on the official website, giving each customer an independent account and password. They can view the production progress video in the background at any time, and can also see more on our official website. new products, so we no longer have to make a special trip to send new product emails to customers.

As a traditional industry, the difficulty of our innovation now is how to do cross-border innovation, such as implanting electronic products in luggage and wearable products. At present, the new products are still in the testing stage, so it is inconvenient to disclose.

Shi Ximin: Today's business operation cannot be done behind closed doors. Only by continuous learning can an enterprise grow.

Our company is in a global leading position in the segmented field, and the front-end products are mainly sold to the most developed European and American regions in the world. If you do business with the rich, you will get better and better, so customer positioning is very important. Because I have seen many bosses, I think of a product innovation direction, and start preparing materials for production after the product is designed. This is a huge mistake. Our company values are 'customer first, quality excellence, and unlimited innovation', and these three orders cannot be mistaken. All our innovative ideas should come from customers. Every year, we have new products on display at exhibitions and exposure on e-commerce websites, just to see the feedback from customers. If customers can quickly feedback, we know the needs of customers and put together a large number of customer needs. , which is the basis of innovation.

Whenever I visit a customer or communicate with a customer at an exhibition, I will talk to the customer about a new idea or a new idea for a product, because the customer directly faces the consumer, I will I throw my ideas to them, see their feedback, and then revise my design. New products developed in this way must be marketable.

Question 2: How to retain and motivate talent?

Q: Now the post-90s generation is the main force in the company. In fact, we are very good to our employees. The annual income of foreign trade salesmen exceeds 200,000, but the turnover rate is still high. What are some good ways to retain and motivate talent in terms of team management?

Liu Huabin: To attract and retain employees, you need to have a good mechanism. I often say that we need to let employees get rich first. First of all, the company's various benefits should be better, and employees must be rich. During working hours, there are cola, Sprite, cake, and bread in the tea room. You can eat them, but you can't take them away. On this basis, just like the deduction system for driver's license management, our company's performance mechanism has rewards and penalties.

Shi Ximin: Team management is a relatively big topic. Every boss or manager wants his team to be stable and able to satisfy every employee. The first step is to grasp the entrance.

Whenever new R&D personnel or sales personnel come into the company, I will communicate with them personally. After talking about my thoughts and the company's values, I will first ask the employees if they like the job , I like the working atmosphere of our company. If he likes it, he will try to make a grade.

After taking up the job, foreign trade personnel should be trained to make them familiar with the products and industries they sell. The training will take effort, so that they will continue to participate in industry exhibitions. The boss should always care about the company's website update, ranking, framework structure and search efficiency, only with good weapons salesmen can make performance.

Regarding the company's values, as a boss, you must have a clear description of the company's future so that employees can have a sense of belonging and know what their future will look like. After our R&D personnel joined, qualified engineers led the team to participate in the annual exhibition held by Global Sources in Hong Kong, giving them the opportunity to get in touch with the development of this industry. After watching the exhibition, they felt a stronger sense of belonging to the company. , because seeing the company's reputation in the industry, this is also an important part of employees' willingness to work hard.

Note: The content of this question and answer is from the Guangzhou Station of the CEConline "Outsmart the Future Export Forum".

The host of this issue/Lifeng