Hyundai Yazun global luxury car new generation power

As Hyundai's flagship luxury sedan, Yazun has entered China with a high profile and competed with luxury cars such as Crown, Audi A6 and Teana. But for Hyundai Motor, Yazun's mission in China is not to pursue sales, but to use Yazun as a model to fully demonstrate Hyundai Motor's superb car-making craftsmanship and constantly improving brand image to the Chinese market.

Industry insiders believe that Hyundai has always focused on economical mid- and low-end vehicles, and the low-end brand image has formed a soft underbelly for Hyundai to enter the world's top five. Yazun's entry into China shows that Hyundai has fully implemented its luxury car global strategy, and China is an important pawn in this layout. Will the arrival of Yazun make people refreshing and admire the modern quality?

Combining the global wisdom of Hyundai Motors and declaring war on traditional luxury cars

Yazun is an important masterpiece of Hyundai Motors, which condenses the essence of Hyundai Motors' car-making craftsmanship. Yazun is operated by the Hyundai European Design Center. It integrates the luxury temperament of world cars and infiltrates traditional Korean culture, creating a unique aesthetic conception for modern luxury cars. After the detail improvement of the North American Design Center and the Korean Environmental Technology R&D Center, the manufacturing process of Yazun is carefully crafted in the local modern factory in South Korea.

Hyundai Motors, headquartered in Seoul, the capital of South Korea, has established 45 manufacturing plants in 29 countries around the world, including three in South Korea: Ulsan, Asan and Jeonju. Ulsan is Hyundai's largest manufacturing base and is the single largest car factory in the world by production capacity. The Asan Plant is the pride of Hyundai Motor Company and is considered to be one of the most automated factories in the world, and its production efficiency ranks first in the world's auto industry. Yazun is produced in the Asan factory.

The Asan factory has a total investment of 2 billion US dollars, covers an area of 1.8 million square meters, has 4,000 employees, and has an annual production capacity of 300,000 medium-sized vehicles and 550,000 engines; the stamping workshop has two 5,000-ton large stamping machines, 4 robotic arms with automatic navigation, efficient production. There are 330 robots in the welding workshop, 6 robots in the inspection process, and 56 robots in the painting workshop, 70% of which are automated, all of which are water-soluble equipment, which greatly reduces pollution. On the automated production line in the assembly shop, 63 cars can be walked down every hour, that is, one car is produced in 57 seconds. The factory is now operating at 100% capacity. It is precisely because Hyundai Motor has such advanced factories and equipment that the quality of Hyundai Motor has been rapidly improved and has become one of the most reliable brands in the world. The determination and strength of BMW and Lexus.

North America, Europe, China Yazun synchronization

When Toyota's high-end brand Lexus (LEXUS) first landed in the North American market in 198_9, no one looked down on this brand; but after more than ten years, we found that , Lexus has become one of the most trusted luxury car brands in the North American market, and its sales volume has been comparable to that of old-fashioned powerhouses such as Mercedes-Benz and BMW. And now, when Toyota's global sales may surpass GM to become the world's No. 1, it has found that Hyundai Motor, a car manufacturer from neighboring South Korea, is becoming their biggest potential threat - Yazun has entered Europe and the United States as a luxury car brand, especially It is in the North American market and has become a strong competitor to models such as Toyota Avalon and Nissan Maxima.

Hyundai Motors has completed the role change in the shortest possible time by creating high-end luxury cars such as the Yazun. Any new car manufacturer will inevitably imitate and plagiarize in its creation. This was the case with Toyota back then, and it was the same with Hyundai a few years ago. However, what makes modern cars special is that they can digest and absorb other people's things into their own in the shortest possible time. In Yazun, we will find some shadows of high-end cars of European and American brands, but they are not the same. It has become the unique design style of Korean high-end cars - capable, simple, exquisite, luxurious, and fashionable. It is precisely because of the confirmation of the unique style that it has been quickly recognized by the market.

At the same time, Hyundai Motor's response to the market is also extremely fast. At the beginning of Yazun's research and development, they investigated the needs of the target customer group in detail. In response to the demand of luxury car owners who often pursue spacious space, Yazun increased the length of the car. The chassis produces an extra-large interior space that rivals the Mercedes-Benz E-Series and BMW 5-Series models. Aiming at the fact that the purchase of high-end cars is often the pursuit of riding comfort, Yazun is equipped with leather seats made of high-quality fabrics, and provides perfect support according to ergonomic design, which can ensure a long-term stable and comfortable sitting posture; good packaging It can cope with the test of intense driving and ensure the stability and comfort of the occupants in any situation; and with the heating function in winter, it can easily cope with the severe cold weather in the north. With 10-way power adjustment for the driver's seat and 4-way power adjustment for the passenger seat, people of all shapes and sizes can find their most comfortable ride.

Hyundai Motors knows that safety is the most important thing for drivers and passengers, so it has always paid attention to human factors, so Hyundai's active and passive safety technologies and configurations have always been at the forefront of the world. In order to be more competitive with similar cars, the Yazun has an impressive basic configuration. Various safety sensors are optimally configured, such as ABS with EBD, ESP, active headrests, and de-icing devices for the windshield as standard, while side thorax airbags and air curtains are top-of-the-line configurations.

From the beginning of the 21st century, Hyundai Motor has implemented a global strategy for luxury cars, and has successively launched high-end models such as Equus and Yazun, targeting Mercedes-Benz, BMW, and Lexus. Perhaps in ten years, Hyundai will become the second Toyota. Everything is possible!