In the future, Chinese enterprises should pay more attention to brand building

Since studying in Singapore at the age of 16, Xiong Yifang has been in business almost all the time. He has founded a group buying website, a couples community, and mobile PS development. He likes to make very technical and geeky things available to everyone. This idea has been running through all his entrepreneurial journey. This is also the development idea of EHang - he wants to make drones available to every Chinese.

As a candidate for "My Dream of Made in China - The Selection of Top Ten Chinese Management Practice Representatives by CEConlines in 2015", what is the difference between the 25-year-old Geek's expectations for the future and the previous generation of enterprises ?

1. What is your dream for Made in China? How do you think Made in China can realize such a dream?

I hope that Made in China can go abroad in the future and create the influence of "Made in China". Made in China has great cost advantages in R&D, raw materials, and supply chain. In the future, Chinese enterprises should pay more attention to brand building, continuously increase the added value of the brand, and give the brand more connotation. This process penetrates into every detail of product development, production, promotion, sales, and after-sales. As long as I invest time and energy to manage it carefully, I am confident that Made in China will definitely create the international influence of "Made in China" in the future.

2. What is your dream for EHang? What do you think is the way to realize these dreams?

I hope that EHang can make civilian drones truly enter people's lives, make the flight experience more intelligent and popular, and more partners can access EHang's open SDK. Let's build a "city in the sky" together.

China has always presented itself on the international stage as a "world's factory" and a manufacturing powerhouse. With the rise and development of the intelligent hardware industry, the transformation from "Made in China" to "Created in China", China's innovative ability of combining software and hardware has also been increasingly demonstrated on the international stage. Since its establishment, EHang has been committed to improving user experience through intelligent technologies that combine software and hardware to create the influence of "Created in China". For a long time, EHang has continuously refined its products based on innovative brand concepts, allowing more and more consumers to experience the joy of flying in the sky. In the future, we hope to use EHang's expanding international market to increase the international voice of "Made in China" and subvert people's long-standing impression of "Made in China".

To this end, in the future, EHang will continue to improve its capabilities from R&D and production to productization, and continue to upgrade and improve the product itself, sales channels and after-sales service. At the same time, it continues to bring users a more intelligent experience, based on mobile app control, adding more social functions and intelligent flight modes. In addition to consumer aircraft, we will expand into agriculture and commerce to truly make flying a joy that anyone can experience.

3. In ten years, how will your life change?

I think there will be more smart devices in my life in the future, interacting in more humane ways such as voice, gestures, etc., which can help people do more practical things. It will no longer be limited to smartphones, and may be replaced by other mobile connected devices, such as wearables like smart watches, and possibly smart drones. With the continuous improvement of positioning technology, computer vision recognition technology and air dispatching system, you will find that drones can be used in every corner of life to help people take aerial photos, walk dogs, watch children, pick up express delivery, recognize roads, find people, etc. Etc, integrate into our life like a partner and become an indispensable part. This is the vision of EHang since its establishment. Therefore, we have the subversive innovation of mobile phone control, and the intelligent flight experience such as automatic follow, map pointing, and somatosensory control, so as to gradually innovate and polish the popularization of human hands. of smart products.

4. What do you think of "open innovation"?

I think open innovation is very important in the context of today's knowledge economy. If an enterprise only relies on internal resources to innovate, it has been unable to adapt to the fast-growing market demand and fierce competition. EHang has always attached great importance to the collaborative innovation of internal and external resources. We attach great importance to the value of innovation itself, and do not distinguish its sources and application areas. EHang encourages employees to express their ideas in various forms. As long as they are well-founded and innovative, they will give you the opportunity to realize them. We will also regularly share creative ideas internally, even though the company is growing step by step in size , but our company will always maintain the vitality and vigor of a start-up company. Externally, we have reached cooperation with AutoNavi LBS open platform, and will fully access AutoNavi Android SDK; we also open SDK to third-party developers for free, and build a developer community based on SDK openness. Any third-party developer can Its SDK toolkit can be downloaded and updated for developers to call directly. The opening of this platform has also created many new application scenarios and gameplays for our drones.

5. What impact does innovation have on the development of an enterprise

Innovation is an inexhaustible driving force for the development of an enterprise, especially for technology companies, it is the foundation of life, it can be said that innovation EHang has been injected into the company's blood since its establishment. We innovatively used the control mode of the mobile app to accurately capture the public's pain points for drones. All along, we have been constantly upgrading the user experience and developing new intelligence around the simplicity and intelligence of control. Flying gameplay is an important reason for winning the popularity of the consumer market. We also took the lead in opening the SDK platform, hoping to work with more users to continuously discover new creative ways to play. In the future, we will also give full play to our unique advantages of combining software and hardware, and make efforts in the direction of diversification, popularization and socialization. In terms of marketing and marketing, we will have more flexible combinations, and we will also work with more partners to jointly expand the market for drones.

Xiong Yifang: Co-founder and Chief Marketing Officer of EHang Technology

Profile: Xiong Yifang is the co-founder of EHang Technology. He is responsible for EHang's global marketing and brand promotion. The Global Small UAV Alliance was established, and the UAV laboratory was established with Tsinghua University.

Representative enterprise: Guangzhou Yihang Intelligent Technology Co., Ltd.

Yihang is a technological innovation-oriented intelligent drone company integrating R&D, production and sales. Founded in April 2014, headquartered in Guangzhou, China, it has branches in Beijing, Shanghai, and San Francisco, and currently has more than 150 employees. At present, EHang has users in more than 70 countries and regions around the world, and won the 2015 CES Best Drone Award, becoming a dark horse in the rapid growth of the drone industry.

Representative practice: open innovation

EHang adheres to the concept of open innovation, integrates the wisdom and insights from partners, professional institutions and consumers, and actively promotes The machine market creates a benign development environment of collaboration, interoperability and openness. For example, the EHang drone app is fully connected to the AutoNavi LBS open platform to realize intelligent functions such as map pointing flight based on GPS positioning and navigation. Open the SDK for free and build a developer community based on the open SDK; EHang cooperates closely with the UAV Laboratory of Tsinghua University to combine cutting-edge academic theories with product practice.

Topic: My Dream of Made in China——2015 Top Ten Management Practices in China