Let you hear a purer sound

Yue Fanen is researching a gadget that almost everyone uses—earphones, and has made a breakthrough. The latest noise-cancelling 140dB series earphones can filter out almost all ambient sounds, allowing people to hear more Pure sound. This noise reduction technology is currently unique in the international field.

Three years ago, following the establishment of the Shanghai R&D Center, Taiwanese Yue Fanen established Shenzhen Juxincheng Technology Co., Ltd., and served as the chairman of the board. The goal is to reduce noise and provide users with A better listening experience.

"Apple has not solved the noise reduction problem, this year, we solved it." Yue Fanen tried to maintain a calm tone, but still couldn't hide his pride. In Yue Fanen's blueprint, this world-leading technology will be widely used in military, industrial and daily life.

Another way to do the opposite

In order to develop a more effective noise reduction technology, Yue Fanen and his team have been immersed in research for nine years, costing tens of millions of yuan. "I have been tossing around with a headset for nine years, but no one understands it. They advised me to give up, but I don't believe in evil." Referring to the nine years of hard experience, Yue Fanen smiled lightly, "I just don't believe in evil." Compared with Jobs' underground garage, Gathering Xincheng's office in Shenzhen Innovation and Technology Park is considered "advanced", but he still feels more and more that the surrounding facilities cannot meet the company's development needs, and is planning to move to a place that can complement the company's growth rate.

Know yourself and the enemy, and you will be safe in a hundred battles. Looking at Apple's noise reduction patents, measures are basically taken to increase the microphone in order to improve the call effect. And just adding microphones doesn't really reduce ambient noise, "this has obviously become a bottleneck in noise reduction research." Yue Fanen said, "If we continue to go in the direction of Apple, the results are obvious." Recognizing this, He decisively led the R&D team to find a new way and did the opposite, investing huge sums of money to explore new raw materials.

The experiment failed on average once a month, "desperately". But after despair, he changed the pattern and started all over again. Finally, in the ninth year, their products achieved a functional breakthrough. "This is a real function that others don't have." Yue Fanen said, "Apple has tried to solve the noise through software and semiconductors, but it has never been successful. We directly solve it from materials, It finally succeeded."

At present, the best technical approach in the world can only filter out about 35dB of noise, while the general speaking voice can reach 40dB, which is of no use at all. The 360° highly sensitive Daikin-d Taik mic developed by Yue Fanen has refreshed the most advanced innovative technology. Its noise reduction capability can reach 140dB, which can filter out almost all ambient sounds, far exceeding the current military level. Its leading products such as S series headsets, S bluetooth earphones, micro projectors, and zero-toxic green water batteries will bring an unprecedented revolution to people's listening experience once applied in military, industrial and daily life.

Nine years and a fruitful year, Yue Fanen finally broke out in silence, announcing their new discovery to the world.

Be a demand seeker

Yue Fanen is a person who is dedicated to innovation. He firmly believes that as long as the creativity continues to expand, new products will continue to appear.

Although he knew that his research and development results had been imitated, he remained calm and determined not to be surpassed: "The cottage is not scary at all, but it proves that we are in the right direction. As for competition, we have already If you are prepared, you can prepare eight generations of technology with only the silent earphone, and you are not afraid of being imitated.”

He believes that imitation is a necessary stage of business development, and the existence of this process must be tolerated. While imitation can save cost and time, intellectual property is never acquired. Chinese people have gradually reached a consensus on the protection of intellectual property rights, and jointly promote the continuous optimization of China's local business innovation environment.

Booz & Company's latest survey found that there are currently three main innovation strategies in China: demand seekers - first to act, focusing on developing new products; market readers - late to act, focusing on existing Product improvement; technology enabler - adopting new technology, pursuing breakthroughs and continuous improvement.

Yue Fanen believes that he adopts a demand-seeker strategy. He insists on completely independent research and development of new products and creates value for customers with continuous technological innovation. Developing new functions for popular products can bring new experiences to customers and even guide consumer demand while ensuring market share.

"I don't do what's in the minority; I don't do what's not special; I'm determined not to do what others have done; I'll stick to what others haven't tried." Yue Fanen's peculiar way of thinking supports He continued to study the new functions of public goods, and opened up a blue ocean unique to him in the seemingly competitive red ocean.

At present, Juxin City has successively set up special R&D departments in the United States, Germany, China, Taiwan and other places, focusing on the research and exploration of technological innovation in the industry. So far, Juxincheng has as many as 260 patents. In 2011, it won the Entrepreneurship Award of the 3rd China (Shenzhen) Innovation and Entrepreneurship Competition for its omnidirectional full anti-noise earphone and microphone project.

Yue Fanen is patiently developing a new concept. To this end, he tolerates the mistakes of employees, the increase in costs, and the consumption of time. He believes that innovation must be sacrificed. He said: "The business environment is quietly changing. As long as we stay one step ahead, we can be invincible."

Technology urchin, dream of building China's HP

Yue Fanen Little does not like to read, but his hands-on ability is extraordinary. The family is as small as an alarm clock and telephone, as large as a refrigerator and a TV set. Because of dismantling appliances, I was often beaten by my mother. But when he looked at the heavily locked electrical appliances, he couldn't hold back his curiosity, and he opened the lock and continued to dismantle it. Luckily it was able to be reinstalled every time before it was discovered, and it still worked.

However, his parents are quite open-minded and have always encouraged him to develop according to his hobbies. He said that if his parents forced him to do things he didn't like, he might have achieved nothing now.

The company that Yue Fanen admires and respects most is HP. In his mind, HP is a real technology company. Moreover, HP is one of the few companies that has never seen a commercial espionage, which is very mysterious to Yue Fanen and is worth his exploration and reflection. "The lifeblood of an enterprise is not the leader but the team." He said, "I am not afraid that the technology is not good, but I am afraid that the employees will not be loyal. One Zhuge Liang can be replaced by three stooges, and once there is a problem with loyalty, it will lose a lot, especially It is a technology-led enterprise."

He is very much looking forward to building Juxin City into China's HP by investing time, emotion, money and training.

A dream that sounds very serious, but the dreamer "doesn't like seriousness", he likes to joke at work, and is very quiet at home. Besides listening to music and reading books, he likes to tend flowers and plants, and often uses his own plants. Vegetables and fruits make a great dinner.

In addition to electronics, Yue Fanen loves sailing. When it comes to sailing, his cheeks are flushed with excitement. "When the company stabilizes, I will sail around the world in a boat." He is looking forward to it: "The dream of traveling around the world is too far away, so it's okay to go the short one first."

If sailing is somewhat "not doing the right thing", then Yue Fanen still has a big thing in his heart - setting up a charity fund to use The income from entrepreneurship gives back to the society. "The better the society, the better the enterprise." He hopes to promote a virtuous circle of the industry through hard work.

"China is fully capable of independently developing new products." Yue Fanen firmly believes that China can achieve astoundingly rapid development with only a slight change in a certain way of thinking. He said: "Chinese technology and Chinese manufacturing are fully capable of leading the global trend, which is beyond doubt."