"Made in Jiangmen" creates a golden signboard for foreign trade

In 2017, the total value of Jiangmen's foreign trade exports exceeded 100 billion yuan, ranking eighth among the top ten export cities in Guangdong, leaping to a new level. According to customs statistics, in 2017, the total import and export value of goods in Jiangmen was 138.52 billion yuan, an increase of 9.8% compared with the previous year (the same below), and the growth rate was 1.8 percentage points higher than the provincial average. Among them, exports were 107.56 billion yuan, An increase of 8.3%; the general trade import and export volume was 89.9 billion yuan, an increase of 12%, accounting for 64.9% of the total foreign trade value of Jiangmen City, and the foreign trade industrial structure was further optimized.

The success of foreign trade is inseparable from the correct leadership of Jiangmen Municipal Party Committee and Municipal Government and the unremitting efforts of the city's business system. The CEConline reporter made a special trip to interview Zhao Ruisi, Secretary of the Party Group and Director of Jiangmen Municipal Bureau of Commerce.

Policies support enterprises to boldly participate in overseas exhibitions

In order to encourage enterprises to expand overseas markets, Jiangmen Municipal Bureau of Commerce has arranged special funds for foreign trade support to support small and micro enterprises to participate in various exhibitions at home and abroad At the same time, it supports a group of professional institutions to provide market development consulting, planning, agency and other services for small and micro enterprises. In 2017, a total of 205 companies were organized to participate in 49 exhibitions at home and abroad, and a total of 281 exhibition booths were rented.

When Jiangmen's foreign trade enterprises first went to overseas exhibitions, the promotion model was relatively conservative, the product's awareness of independent innovation was not strong, and the phenomenon of homogeneity was serious, resulting in fierce competition among peers and falling into the quagmire of "price war". Gary, the head of Global Sources Jiangmen Exhibition, told the CEConlines that in 2017, the number of companies and booths of Jiangmen export companies participating in the Global Sources Hong Kong Exhibition has increased significantly compared with the past. Among them, there are 49 exhibitors, an increase of 175%, and the number of booths Up to 67, an increase of 172%. Judging from the products and booth layout effects of the exhibitors, the brand awareness of Jiangmen exhibitors is also increasing year by year.

Consumption upgrades not only force industries, industries and products to upgrade, but also create excellent business opportunities for companies to enhance their product premium capabilities and corporate profitability, and to occupy the global market. Jiangmen enterprises have gone from producing simple iron wire, stainless steel pots and other products in the past to developing innovatively designed kitchen and beauty silicone products, simple and creative furniture products, etc. The innovation and competitiveness of products are improving very fast, and the profit margin is also high. Greatly improve.

Meeting with big European and American buyers at the exhibition also gave the company a lot of confidence. Chen Zhiyong, general manager of Hetang Julihao Silicon Rubber Products Co., Ltd., Pengjiang District, Jiangmen City, told reporters, "In 2017, the image of our exhibition in Global Sources was upgraded from a standard booth in the past to a double-booth model with fine decoration. This is because We have invested nearly one million yuan to introduce new equipment and technologies, increase the reserve of new product design and excellent technical personnel, and gradually transformed from the processing of single accessories products and unstable orders to the processing and sales of finished products, improving our own It will gradually transform to high value-added products."

Director Zhao Ruisi told reporters that this is inseparable from the Jiangmen Municipal Government's continuous increase in foreign trade policy support and optimization of the trade environment. It is reported that in recent years, Jiangmen Municipal Bureau of Commerce has made use of its policy advantages to guide and encourage small and medium-sized enterprises to "go global" to participate in overseas procurement exhibitions, and has achieved excellent results in promoting the transformation and upgrading of foreign trade, as well as stable and healthy development. According to statistics, in 2017, Jiangmen's export commodities showed a good trend of changing from low value-added labor-intensive products to medium and high value-added products. The city's export of mechanical and electrical products was 68.24 billion yuan, an increase of 13.1%; the export of high-tech products was 15.93 billion yuan , an increase of 38.2%; the export of traditional labor-intensive products was 21.74 billion yuan, down 4.6%.

Strengthen the brand double business card, from price competition to value competition

In recent years, Jiangmen City has actively responded to the national and provincial call for strengthening the cultivation of foreign trade transformation and upgrading demonstration bases, polishing The golden signboard of "JIANGMEN MADE (made in Jiangmen)", actively cultivate the advantages of leading enterprises and industrial clusters, and build a number of foreign trade transformation and upgrading demonstration bases with obvious industrial advantages, distinctive regional characteristics and relatively complete public service systems.

Among them, Kaiping City has more than 1,700 enterprises engaged in the production and sales of plumbing and sanitary products, with more than 50,000 employees, and more than 160 independent brands, which are exported to more than 200 countries and regions around the world. It was once listed as "Jiangmen City Anti-counterfeiting Warning Area" because some products were unqualified in sampling inspection. The brand has successfully achieved a counterattack, and gradually established a regional brand image of plumbing and sanitary ware, and the brand awareness and reputation have been greatly improved. In 2017, Kaiping's plumbing and bathroom industry achieved a total import and export value of 15.16 billion yuan, an increase of 3.1%.

Automobile and motorcycle electronic products have always been the heavyweight of the Global Sources Consumer Electronics Show, and the annual order volume is staggering. Many Jiangmen foreign trade enterprises that produce and sell audio products for automobiles and motorcycles actively use the exhibition to expand overseas markets. As the number of exhibitors increases year by year, the healthy competition among them has gradually enhanced the brand awareness of these enterprises. The booth design and innovative products attract buyers.

Jiangmen Aoweisi Electronics Co., Ltd. is a very good example. Zhang Jianming, the person in charge of this company, pointed out, "We dare to invest in research and development funds, insist on continuous innovation of products and pay attention to intellectual property protection; constantly improve the popularity of the brand "AOVEISE" in the industry, and grow into a leading company in the motorcycle audio segment. ”

The government has played an important role in the process of creating the “Made in Jiangmen” dual business card. Jiangmen Municipal Bureau of Commerce intensifies foreign trade promotion, gives full play to the advantages of regional industrial clusters, actively cultivates export regional brands and collective trademarks and well-known brands such as "Jiangmen Motorcycle", "Enping Microphone", "Shuikou Plumbing Bathroom", and makes full use of the Canton Fair, Various domestic and overseas exhibitions and investment promotion channels have increased the publicity of corporate brands and regional brands, and achieved good results. At present, Jiangmen City has three national-level foreign trade transformation and upgrading demonstration bases, namely Jiangmen Motorcycle Base, Kaiping Plumbing and Bathroom Base, and Heshan Plumbing and Sanitary Ware Base; Enping Microphone and Heshan Printing Base were identified as demonstration bases for foreign trade transformation and upgrading in Guangdong Province.

Take advantage of cross-border e-commerce to improve customs clearance efficiency

In recent years, Jiangmen City has actively expanded emerging trade methods and vigorously promoted the development of e-commerce. Director Zhao Ruisi introduced that Jiangmen City actively promotes the construction of sorting and customs clearance centers, which provides a good hard environment for promoting the development of e-commerce. At present, Jiangmen has built 6 sorting centers, 34 sorting lines, and has a daily sorting capacity of over 200,000 pieces, making it the prefecture-level city with the strongest sorting and customs clearance capacity in the country.

Jiangmen constantly improves the soft environment for promoting the development of e-commerce. Build a public service platform for cross-border e-commerce in Jiangmen, further improve the "single window" of cross-border e-commerce, and realize the "one-stop operation" function of "joint inspection and one-time release". At present, the platform has been put into trial operation, and fully supports cross-border e-commerce import and export cargo filing, information declaration, pre-trial, physical management, customs declaration, credit management and other customs clearance production operations processing, and realizes the interconnection of data between regulatory authorities and e-commerce enterprises. Intercommunication.

Jiangmen Municipal Bureau of Commerce is also actively working to help accelerate the development of the cross-border e-commerce industry. Guide enterprises to connect with cross-border e-commerce platforms, introduce EBAY, Amazon, AliExpress, Dalong.com and other cross-border e-commerce platforms to carry out special enterprise docking and business training activities, support the construction of local cross-border e-commerce platforms, and promote cross-border e-commerce business development. Vigorously improve the service level of foreign trade comprehensive service enterprises, promote Heshan Kitchen and Bathroom City to apply for the national trade procurement pilot, and start the reform of cross-border e-commerce centralized review. Strengthen the connection with overseas business resources, encourage enterprises to set up overseas warehouses for cross-border e-commerce, establish overseas marketing networks, and carry out international operations.

Behind the rising export volume is the improvement of customs clearance efficiency. Jiangmen Customs revealed that in 2017, the average customs clearance time for exports in Jiangmen customs area was 0.3 hours, and the average customs clearance time for imports was 9.7 hours, a reduction of 42.97% and 44.27% respectively compared with 2016.

As a comprehensive transportation hub in the west of Zhuhai, Jiangmen is a key node connecting the east and the west in the Guangdong-Hong Kong-Macao Greater Bay Area. It is the area with the most development potential in the Guangdong-Hong Kong-Macao Greater Bay Area. Looking forward to the future, Director Zhao Ruisi told the CEConlines that this year, the Jiangmen Municipal Bureau of Commerce will continue to promote the steady growth of foreign trade, and will study and introduce incentive policies to support enterprises to participate in overseas exhibitions, purchase import and export credit insurance, strengthen the construction of overseas economic and trade networks, and vigorously develop the "Belt and Road Initiative". Along the “One Road” and emerging markets, actively expand the scale of import and export, continuously accelerate the transformation and upgrading of foreign trade, and actively build a new pattern of open economy in Jiangmen City.

It is foreseeable that Jiangmen's foreign trade enterprises with superior geographical advantages will actively expand overseas markets in 2018, "show their skills and strengths" on major overseas exhibition platforms, and polish the "Made in Jiangmen". Gold letter sign.