Management from "Qiao's Courtyard" and "Da Dyefang"

After watching CCTV's hit TV series "Qiao Family Courtyard", I can't help but think of "Da Dyefang", which was also broadcast on CCTV two years ago. Although the male protagonists of the two dramas have different backgrounds and educations, they both achieved great achievements in the industrial and commercial circles at that time.

Qiao Zhiyong in "The Courtyard of the Qiao Family", an inexperienced, unwilling to do business, a scholar who is determined to obtain fame, after entering the business world, he realized his ideal of "connecting the world" and became a wealthy Shanxi merchant. This is already a legend; and Chen Shouting in "Da Dyefang", a person from a beggar background who does not know a single character, but faced with such a master as Lin, he frequently made strange tricks and won every success, "dyeing a blue sky" , which is even more surprising. But these two people do have prototypes in real life, and their achievements are also documented, which can not help but be thought-provoking and thought-provoking.

If Qiao Zhiyong succeeded because he read a lot, but Chen Shouting did not know a word; if Chen Shouting succeeded because of his professional knowledge, Qiao Zhiyong was a layman in the business world; if they depended on economic strength , then Qiao Zhiyong can't compare to Qiu, Shui, Yuanjia, Chen Shouting can't keep up with Sun Mingzu, Lin Xiangrong, and even less than the Japanese Fujii.

When we calm down and think deeply about this problem, we will find that broad-mindedness and lofty aspirations are the fundamental reasons for their success. Without these two points, no matter how many books you read, no matter how rich your professional knowledge is, and no matter how strong your economic strength is, you won’t be able to come up with clever tricks and strategies. Even if you think of them, you won’t be able to use them. With these two points, you can Ask someone to read the newspaper, if you don’t have professional knowledge, you can hire industry experts. If you don’t have economic strength, you can rely on the strength of others. This is the question that today's business people should ponder deeply, and it is also the practical significance of the two dramas.

Heart decides the quality of management

Qiao Zhiyong traveled all the way to sell tea bricks. In order to avoid losses to partners and consumers due to road losses, he just increased the weight of each tea brick by one or two or even one or two half. Chen Shouting gave cloth to students to make banners, gave rebates and bonuses to cloth shop owners and workers, hired skilled workers at high salaries, and so on. The practice of two or more people paying from their own pockets and affecting profits, even a narrow-minded person can't think of it, but Qiao Zhiyong and Chen Shouting did it very naturally.

Qiao Zhiyong sold a pound of tea bricks as a pound, and lost a tael of tea, but successfully opened up the Russian tea market. Chen Shouting sent cloth to students to make banners. In fact, he used the dead backlog of products to make advertisements, which not only promoted the products, but also shortened the relationship with consumers, increased the popularity of the company, and opened up the Qingdao market; he gave the cloth shop The boss and the buddy rebate, in fact, built their own sales outlets with very little investment. It can be seen that the focus of the two people is not the immediate profit, but the development of the market.

Management is the fundamental difference between an enterprise and other organizations. The quality of operation is mainly reflected in the profit and efficiency of the enterprise. The purpose of operation is to pursue the maximization of profits and the maximum appreciation of capital. It is only right and proper to run a business to make money. However, if you only focus on profits, you will not be able to maximize profits, because profits come from the market and are obtained by market share, and expanding market share will inevitably increase costs and affect current profits. How can profits be maximized if only current profits are concerned and market share is ignored? Only with broad-mindedness, long-term vision, willingness for immediate benefits, and grasping the source of profit in the market, can we obtain maximum profits, and enterprises can develop and become bigger and stronger.

At present, some companies are still unable to turn this corner. In the performance evaluation of some enterprises, profit is listed as the first evaluation index, which results in cutting corners and recklessly equipment in production, resulting in a decline in product quality and accelerated equipment loss; in sales, it is not to release water to raise fish and open up the market, but to fish and earn more. One point is one point, causing the market to shrink.

Some business operators do not understand the principle of "without satisfied employees, there will be no satisfied customers, and without satisfied customers, there will be no satisfactory income", and for the sake of immediate interests, they deduct workers' wages and bonuses, and do not pay them to workers. Endowment insurance has caused dissatisfaction among employees, brain drain, labor productivity, and various costs. How can we maximize profits. This is all because of too much emphasis on profits, while ignoring the market for profit, the result of discarding the essentials.

The level of management determined by the heart

Qiao Zhiyong hired Pan Weiyan as the chief shopkeeper, promising to settle accounts only once every four years, and not interfere with Pan Weiyan's management. Later, when Qiao Zhiyong went to the ticket number, the guys thought it was a "match" to talk about business. However, it is precisely because of this that Pan Weiyan's talents can be unrestrained, and finally help Qiao Zhiyong realize his dream of connecting the world.

After Chen Shouting bought the Tianjin Kaibu Dyeing Factory, he hired two foreign students as factory managers, and he paid 40 to 60 percent of the profits with them, and he did not even send the accountant. In order to establish the prestige of the factory manager among the workers, things that should be done in the name of the owner, such as raising wages and providing benefits to the workers, Chen Shouting did everything in the name of the factory manager, which moved the two factory managers to the end of their lives.

The purpose of management is to mobilize the enthusiasm of employees, reduce costs and improve labor productivity. In the Tao Te Ching, Lao Tzu divides management into four levels from the perspective of the attitude of the managers towards managers: "I don't know if I have it; secondly, I admire it; secondly, I fear it; secondly, I insult it. ." The highest level is "I don't know." The "I don't know" mentioned here does not mean that the managed person really does not know that there is a manager, but that because the manager manages very artistically, the managed person does not feel the trace of management, especially the feeling Without the "fetters" of managers, you can let go of your hands and feet to do your own work.

Only when enterprise management reaches the level of "unknown", can it minimize costs, improve labor productivity, and obtain maximum profits. There are two ways to reach this level: First, the manager has a deep understanding of the managed, and after setting goals (sometimes not setting goals is better than setting goals), let the managed do it, like Qiao Zhiyong manages Pan Weiyan, Chen Shouting manages Tianjin Kaibu Dyeing Factory is like that; secondly, the enterprise has reached the level of cultural management through system management and mechanism management. In Daqing people's "four alikes", "leaders are not the same" is this realm. No matter which channel an enterprise uses to achieve the highest level of management, managers are required to be broad-minded and selfless.

At present, there are two reasons why the management of many enterprises cannot reach the highest level: First, managers are narrow-minded and "suspicious about employing people". Like Pan Weiyan's original owner and the original shareholder of Kaibu Dyeing Factory, Know how to do it, but don't worry about those who know how to do it, and have too much interference from managers. This situation is common among corporate executives. The second is "selfishness at the bottom of my heart" and deliberate interference. This kind of person is not willing to let management reach the highest level from the subjective desire, because then no one will flatter him and give him gifts. This situation is more common among middle and low-level managers of enterprises.

There are also two solutions: First, the senior management of the enterprise should learn from Qiao Zhiyong and Chen Shouting and be an open-minded and virtuous person. The second is to resolutely avoid narrow-minded and selfish management personnel, and start with the establishment of practical systems and mechanisms, and earnestly do a good job in building corporate culture.

We know that in the era of knowledge economy, the proportion of intellectual workers is higher than ever, and intellectual workers are the most important and valuable resources in the era of knowledge economy. In line with intellectual workers and external changes, the organizational structure of enterprises is becoming flatter, the management methods of enterprises are softening day by day, and the coercive influence and control power of managers are also weakening day by day. In this case, managers must understand social and cultural psychology and be good at cultural management if they want to improve their management effect.

Corporate culture represents the overall quality of an enterprise. It takes values, enterprise spirit and enterprise ethics as the core and foundation, and is characterized by enterprise environment, enterprise organization and enterprise system. In a sense, corporate culture is a comprehensive reflection of managers' ideals, beliefs, values, moral norms and behavioral orientations and other personal qualities. Through active advocacy, demonstration and practice, managers create a corporate culture that is in line with the characteristics of the times, with individuality and characteristics, and through the strong appeal of corporate culture, guide employees to implement self-management, and fully mobilize the initiative, enthusiasm and enthusiasm of employees. creativity. When the vast majority of employees of an enterprise can subconsciously abide by various systems and mechanisms, enterprise management will reach the highest level.

Mind to decide whether to dare to innovate

Innovation is the inexhaustible source of power for a nation, and it is also the source of power for the continuous development and success of an enterprise. Managers of modern enterprises have to look for opportunities for development and profit in the ever-changing market economy environment, and it is impossible to succeed without a strong sense of innovation.

Statistics show that at present, about 70% of China's "time-honored" enterprises have died out, and some such enterprises are also in precariousness. Only those "time-honored brands" who dare to innovate can gain "new life", such as: Quanjude has combined Chinese and Western styles to produce roast duck burgers; Tongrentang has carried out marketing activities in line with the mainstream consumption of the times, all of which have enabled the company to develop rapidly. And "Wang Mazi Scissors", which is also a "China Time-honored Brand", filed for bankruptcy in early 2003. The direct reason for the analysis of "Wang Mazi"'s predicament is that he sticks to the "old signboard" blindly, does not want to make progress, slow product development, and insufficient technological innovation. Both positive and negative experience and lessons have shown a problem, innovation is the key to the continuation of enterprise life.

Whether it is business innovation, technological innovation, or institutional innovation, it all requires cost input and certain risks. , can only stick to the rules and sit still.

Qiao Zhiyong defied public opinion and revised the shop rules that have been used for many years, allowing apprentices to take up 1% of the stock, and the stock will increase correspondingly with the length of service, which means that the businessman becomes a minority shareholder and can share the owner's dividends . The innovation of this system has actually changed the method of profit redistribution. On the surface, it seems that I have less dividends, but in exchange, it is more profits created by a large number of talents such as Ma Xun and Gao Rui.

Institutions, like production relations, must adapt and facilitate the development of productive forces. Therefore, institutional innovation is the eternal theme of the enterprise. The enterprise must innovate or innovate the system in time with the development of enterprise management and changes in the status of employees, otherwise the old system will become a stumbling block hindering the development of the enterprise. The system is also the baton in the hands of business managers. The basic criterion for judging whether the system is good or bad is to see whether it can mobilize the enthusiasm of all employees.

Therefore, the system must contain both "restrictions" and "encouragement"; it must not only "punish evil", but also "promote good"; it must not only tell employees where to go, but also tell employees what to do where to go. "Restriction" often does not require investment, and sometimes there may be income (fines), while "encouragement" will cost money. It is always spiritual encouragement, and it will not work after a long time.

At present, the system of many enterprises is full of "no", "no", "no", and the baton always stays in the position of "no passage", so that employees can't go here and there. If you can't go, you just don't know where to go. The reason is that the boss takes money too seriously, and he can't motivate employees like Qiao Zhiyong. How can he arouse the enthusiasm of employees? You must know that corporate profits come from the market, but they must be obtained by people.

In addition to technological innovation, Chen Shouting's most splendid innovation is reflected in his use of business strategies. It should be said that the innovation of new strategies is very difficult, because the predecessors have created too many. Not only Chen Shouting, but also the tactics used by the US military in the Gulf War can also be found in "Sun Tzu's Art of War" or "Romance of the Three Kingdoms". But every successful use of the strategy is an innovation, because factors such as time, place, people, and environment have changed.

Sun Mingzu wanted to get Chen Shouting's dyeing formula to use "beauty plan", and Chen Shouting won the victory by "according to the plan" (how important is independent intellectual property rights). Chen Shouting asked Lu Jiaju to accompany Sun Mingzu to Laoshan to play. At the same time, he bought Fujii Yichuan cloth at a very low price with the strategy of "play hard to catch", and combined "play too hard" with Sun Bindou Pang Juan's "stove reduction method" to increase the price. It was sold to Zhao Dongjun, who never left the "Three Kingdoms".

These tactics are not new, the key is how they are used skillfully and successfully. If Chen Shouting was narrow-minded and only looked at the immediate interests, he would not have given Sun Mingzu the recipe for dyeing the cloth, and he would have sent a competent man, and he would not have personally helped Sun Mingzu to dye the faded cloth back in order to reduce Sun Mingzu. The loss made Sun Mingzu convinced. The "combination boxing" of this strategy cannot be played without a broad mind.

Zhou Yu's strategy during the Three Kingdoms period was not under Kong Ming, but he was killed by Kong Ming. In fact, he lost in his heart. Now many business owners are learning "Sun Tzu's Art of War" and "Romance of the Three Kingdoms" in order to win the fierce business battle, which is what it should be. But at the same time, you should strengthen your personal self-cultivation and open your mind, otherwise, no matter how good the strategy is, you will not be able to use it.

The heart determines whether the cooperation will be successful

In today's Chinese market, the weakness of many business owners is that they will not cooperate and are not good at cooperation. Like Cui Mingshi in "Qiao's Courtyard", it is not uncommon to see people who give opponents problems, "shoot hidden arrows" and "stumbling blocks" in competition. "One Chinese is a dragon, and three Chinese become a worm." This is a sentence that makes every Chinese sound quite helpless.

Some people say: The shopping mall is like a battlefield, and the competition among competitors in the shopping mall is a life-and-death competition. However, after Qiao Zhiyong defeated the Qiu family in the business battle with the Qiu family for sorghum dominance, he adopted Sun Maocai's suggestion and did not put the Qiu family to death, but reclaimed some sorghum generously, giving the Qiu family a way out Therefore, when Qiao Zhiyong was in urgent need of funds to raise food and grass for the court, Qiu's old owner took the initiative to bring a large sum of money without any mortgage, which relieved Qiao Zhiyong's urgent needs. The same is true for Chen Shouting. In the business battle with Sun Mingzu and Lin Xiangrong, he was able to eradicate them, but at a critical moment, he let them go and turned his opponents into friends and collaborators.

In fact, although there are many similarities between shopping malls and battlefields, there are still essential differences. The purpose of war is to destroy the enemy, so either you die or we live, there is no win-win situation; the purpose of commercial warfare is to gain profits, if you are narrow-minded and always put your opponent to death, no one will dare to do business with you, and neither will you. will make a profit. Even if you monopolize the entire industry, your business is not far from bankruptcy. Because there are opponents by your side, you will always maintain a high degree of vigilance, often check your own problems, and do everything possible to reduce various costs lower than your opponents; an enterprise without opponents is like a herd of deer without wolves. Don't worry, don't run, and don't even bother to think. Gradually, "obesity" and "cerebrovascular disease" will naturally come to you. As the so-called "born in trouble, die in peace".

Therefore, a true entrepreneur should learn to respect his opponents.

For an industry and an entrepreneur, the most dangerous thing is not to see the growing strength of the opponent, but to witness the decline of the opponent - to a large extent, this indicates that an industry is heading for the sunset, or the market Aging of the competitive way.

Pepsi was a regional beverage brand for its first 70 years. Until the beginning of the 20th century, it identified an opponent, the old Coca-Cola, and accordingly formulated a "young generation" brand strategy. A new era has begun. As a result, this pair of great opponents found inspiration and impulse from each other, and created a great competition.

As later economists remarked: "Pepsi's greatest success is to find a successful competitor." Such a rival, such a competition, no matter how many years have passed, it will be awe-inspiring.

A broad mind can not only turn an enemy into a friend, but also a win-win for you and your opponent.

Respect your opponent. If there is a good opponent, you should cherish it, even love it, it will give you some rare enlightenment inadvertently, and this enlightenment may benefit you for a lifetime.

Ambition is the driving force for an enterprise to become bigger and stronger

The ambition of an enterprise manager is related to the future and hope of the enterprise and its employees. Therefore, it is the driving force for business success. There is a theory called the theory of the ceiling of the realm of enterprise managers. The reason why many private enterprises cannot become industry leaders is that their own aspirations and pursuits are not the mentality of industry leaders, but a blind arrogance and celebrity mentality. Therefore, in order for an enterprise to become bigger and stronger, managers must improve their realm, ambition and pursuit.

Qiao Zhiyong's ambition is "to connect the world, and goods to the world", so his ticket numbers are all over the country, and his business is in Russia; Chen Shouting's ambition is "...to make Dahua as big as the whole of Qingdao! Tiger cloth is sold all over China!" Therefore, he became a leader in the national printing and dyeing industry at that time. In fact, they could have made their enterprise bigger, but when the war broke out, the country was no longer a "country".

After the reform and opening up, my country's enterprises have developed rapidly, and batches of successful entrepreneurs have emerged, but there are not a few people who died halfway. It is related to the overall quality of the person: a small wealth is easy, a small success is full, and a small amount is difficult to tolerate, which leads to the loss of talents in the enterprise, the split of partners, and even the renunciation of family relationships; some enterprise managers are complacent, arrogant, and have no long-term goals. The development vision causes the enterprise to have no stamina for development and to decline step by step. In the final analysis, it is still a manager's mind problem.

There is also a concept called "big boats overcome the wind and waves, and small boats make a U-turn." However, every time a U-turn is turned, the technicians, sales staff, and sales network must change accordingly. How much does it cost? It's hard to imagine that a company that makes frequent U-turns will be successful. Not to mention a hundred years of such an enterprise, it would be difficult to maintain it even in twenty or thirty years.

Why must companies become bigger and stronger?

In nature, creatures that can survive and develop are either big, strong, or even both big and strong. Although ants are small, they can lift things ten times their own weight, which is not bad. The law of survival in nature is the law of the jungle. The "top three effect" also tells us that the focus of attention in the arena is only on the top three, and those who get the top three get the most prizes. But the other athletes put in no less effort and investment than the top three finishers. For enterprises, the same input can only get less output or profit than others, and over time, they can only be eliminated.

Employees rely on the enterprise to survive and develop. If the managers of an enterprise do not have lofty aspirations, do not want to make the enterprise bigger and stronger, and just want to earn a few dollars and leave, then capable employees will not entrust their future to such an enterprise, and the managers will also If we can't gather a capable workforce, the result can be imagined naturally. During the Three Kingdoms period, Liu Bei acquired Guan, Zhang, Zhao and Zhuge Liang and other generals and advisors with the ambition to revive the Han Dynasty, and established the State of Shu. His failure was because he lost his ambition to unite Wu to destroy Cao Xing and restore the Han family, and he only wanted to avenge his brother Guan Yu and revive the whole country to attack the Wu state that should have been united. After losing the first battle, even Zhuge Liang could not recover the defeat.

Hold up the sun of an enterprise with a broad mind and lofty ambition

There are many factors that affect the success or failure of an enterprise, but the manager's mind and ambition are the two most basic factors. Take a look at the great and successful entrepreneurs at all times, at home and abroad, which one is not an open-minded, magnanimous and lofty person.

Continuously cultivating one's mind and improving one's ambition is the need for the enterprise to maintain continuous progress, and it is also the need for the continuous improvement of the manager's own quality.

Managers must be graceful and handsome. A person without "general demeanor" cannot be a manager, and even if he succeeds temporarily, he is definitely not a good leader. No matter what kind of enterprise or what kind of unit and department you hold a management position, you must have good temperament, tolerance and education, you must be open-minded, open-minded, and have the bearing and virtue of focusing on the overall situation. If you are short-sighted, narrow-minded, or domineering, you will not tolerate the slightest disagreement, then you will ignore, deviate or forget the strategic goals of corporate development, and hinder your personal achievement.

Therefore, an excellent enterprise manager must treat people and careers with a broad mind, regardless of personal grievances, gains and losses, and act impartially. Only in this way can the enterprise be able to achieve its best, and only then can it create a team that can resist the market. With the excellent team of Fenglang, the enterprise can last forever.

Ambition is not just shouting some unrealistic high-profile, but requires managers at all levels of the enterprise to have realistic and feasible goals that are suitable for the unit, and motivate employees to work hard for it.

The expression of Panasonic's corporate philosophy is: to produce electrical products like tap water for users. This slogan doesn't sound like a "roaring rhetoric". Compared with the slogan of some of our enterprises "revitalizing the nation's certain industry", it lacks a majestic and powerful element, and appears very peaceful. However, there are profound cultural skills in it: tap water is very convenient to use, and children and the elderly can learn it as soon as they learn it; tap water is cheap and everyone can afford it.

As a home appliance manufacturing company, it is actually a high level to be able to think this way. If you think about it carefully, you will find that this slogan is actually very "ambitious": the running water should reach thousands of households, regardless of the land, the north and the south, the people regardless of the race, regardless of the cultural background, and no national boundaries. You have to use tap water. How big are Panasonic's goals, and how "beautiful" are Panasonic's products?

If you have a broad mind, you will be able to tolerate it. If you can tolerate it, everyone will return. If everyone returns, the talents will gather. If the talents gather, the enterprise will be strong.

High ambition leads to broad thinking, broad thinking leads to more ways out, more ways to go out, and strong competitiveness, strong competitiveness leads to prosperous enterprises, prosperous enterprises lead to prosperity of the country, and the prosperity of the country can bring true happiness to the people.

This article is a contribution from the author. The author's unit is the Economic System Reform Office of Huantai County, Shandong Province.

Management from "Qiao's Courtyard" and "Da Dyefang"

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