New India costume jewelry bold and heavy

Global SourcesUpdated on 2023/12/01

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New India costume jewelry bold and heavy

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Beaded bracelet

These bangles from Hitaishi are made of polished natural horn. The rectangular model is priced at $7.50.

Bracelets, earrings, necklaces and cocktail rings catch the eye with large accents and embellishments, and bright colors.

India’s latest costume jewelry is heavy and oversized, with suppliers getting inspiration from “global” influences such as African wildlife and tribes, Western bohemian fashion, ancient civilizations and gothic designs.

Most models are handcrafted, and can be filigreed, chiseled, cast, engraved, imprinted, electroplated, oxidized or enamel painted. Faceted and dual-color beads, mother of pearl, and metal and fabric braids and charms boost the richness of the designs.

As for colors, suppliers are shifting to fiery red, bright pink, aqua blue, deep rust, pale yellow, metallic and soft, gray and jade green. Black and ivory remain all-time favorites.

Bracelets constitute the bulk of India’s costume jewelry exports. Fabric, jute, leather, bamboo and seed bead models are braided, twisted or wrapped. Metal pieces are embellished with multiple strands of stones and beads, and are oxidized. Cuffs and bangles made of horn, resin, wood, lac and glass are painted, imprinted, engraved or have multifaceted beads. Mother of pearl, shells, beads, rhinestones and crystal trimmings, and large charms are common in cuffs.

Heavy chandelier earrings have a cast metal base, metal wire and stones or beads. Multistring bead types have crystals, feathers or pompoms at the end. Danglers have intertwined loops, twisted wire, and embellishments in various novelty shapes, including fruits and daggers.

Neck jewelry includes heavy chokers with a fabric base, beads and stones. Necklaces consist of multiple strands of stones and beads, or knotted cords with beads and rings made of metal, horn, wood or bamboo. Some new models have feathers, and fabric beads, leaves and petals strung on metal wire. Pendant necklaces have one large or two ornaments in bone, horn, resin, wood or metal. The pendants hang from the center or one side on a metal chain or leather, cotton cord, twisted wire or fabric braid.

Cocktail rings with a wide metal band, two or three large colored stones and small stones forming a round or oval border are popular. Resin and bone models are also available.

Hitaishi Creative Enterprises Pvt. Ltd’s spring/summer 2014 collection includes oversized earrings, wide cuffs, drop pendants and shield rings made of flattened plates of horn with a natural polish. Gold, silver, black and white are the season’s hot colors.

Amid the popularity of oversized costume jewelry, small and delicate pieces are still available for certain markets in Europe and Japan. Kohli Overseas Trading Co. is among the India suppliers offering such designs, focusing on bracelets and cuffs. It utilizes primarily glass seed beads, which are inexpensive yet come in varied color options and can be dyed in Pantone shades. Coral pink, light aqua and mint green are popular. Kohli’s pull-string bracelets are made of waxed cotton cord with glass and metal beads. Cuffs use iron and glass beads.

India’s varied selection of costume jewelry is thanks to its 5,000-suppler manufacturing base. Between 500 and 600 companies are exporters, based primarily in Delhi, the NCR, Moradabad, Sambhal, Mumbai, Jaipur and Kolkata.

Most suppliers are small, capable of turning out 10,000 to 30,000 pieces per month. About 300 are midsize. They have a 50,000- to 75,000-piece capacity. Roughly 100 are large because they can yield more than 100,000 costume jewelry monthly.

The US and the EU are the major export destinations, followed by Australia, Canada and Japan. Makers will target Israel, the Middle East and Latin America in the next six months.

Products & prices

Costume jewelry from India ranges from $0.50 to $35. Models are made of brass, iron, nickel, white metal, wood, bone, horn, shells, leather, feathers, lac, plastic beads and stones. Materials are sourced from Uttar Pradesh, Rajasthan, Bihar, West Bengal and Madhya Pradesh.

Low-end rings, bangles, bracelets, earrings and necklaces are lightweight and have simple constructions. They adopt metal, stone, glass, resin, plastic, lac, fabric, feathers, seed beads and jute. They are $0.50 to $3.

The midrange includes $3.50 to $8 bangles, bracelets, cuffs, earrings and necklaces with oversized designs in bone or horn, wood, rhinestones, leather and metal. They are engraved, cast, enamel painted or etched, or have twist or braid work. Beads of various shapes and materials, multiple strands and large pendants characterize models in this segment. Trims are made of satin, mother or pearl or crystals.

High-end necklaces, cuffs and bracelets use brass, copper, horn, wood and glass. Multiple strands, oversized ornaments, pendants and beads, and pearl, crystal and mother-of-pearl embellishments are common. Pieces exceed $20.

Related report:
Latest costume jewelry is big and bold

Product gallery

Beaded bracelet

Friend International
Model: GD-0218-0223
MOQ: 100 pieces per design
Delivery: 30 days
Price: $0.75
Description: Bracelet; metal base; fabric top; round multicolor glass, plastic beads; metal bead and thread loop closure; 19cm

Beaded bracelet

Hitaishi Creative Enterprises Pvt. Ltd
Model: 2012
MOQ: $5,000
Delivery: 60 days
Price: $7.50 (rectangular model)
Description: Bangle; polished natural horn in oval, rectangular and petal shapes; elastic link; black, ivory, golden

Beaded bracelet

Hitaishi Creative Enterprises Pvt. Ltd
Model: 663
MOQ: $5,000
Delivery: 60 days
Price: $17
Description: Choker; horn in natural color; triangular, oval links; 18in long

Beaded bracelet

Kohli Overseas Trading Co.
Model: B-11923
MOQ: 200 pieces per style/color
Delivery: 30 days
Price: $1.50
Description: Wrap bracelet; iron chain with waxed cotton cord; green or red; 57cm long, including two loops; two- and four-wrap versions also available

Beaded bracelet

Kohli Overseas Trading Co.
Model: B-9795
MOQ: 200 pieces per style/color
Delivery: 30 days
Price: $1.50
Description: Pull-string bracelet; waxed cotton cord; glass and iron beads; turquoise and gold; 2cm wide, 17cm long; adjustable

Beaded bracelet

Mansha International
Model: 7809
MOQ: 100 pieces per design
Delivery: 60 days
Price: $2
Description: Necklace, three strands connected to metal artwork; round, cylindrical and drum-shaped glass beads; black and gray; metal closure

Note: All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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