Oaks "Technical Breakthrough"

Recently, the National Development and Reform Commission held the National Accredited Enterprise Technology Center, National Engineering Research Center and National Engineering Laboratory Awarding Conference at the same time as the opening of the 8th China International High-tech Achievement Fair. On the same day, 132 companies, including Oaks, Lenovo, and Sinopec, were recognized as National Enterprise Technology Centers. This indicates that Oaks' enterprise technology center has become a quasi-"national brand", and will receive support and preferential treatment from the state in terms of patent application, taxation, imported scientific research equipment and innovation capacity building. People have to look at this rising star with a lot of mystery in another eye.

Technical support is on the rise

In most people's impressions, Oaks is an event marketing expert who is good at fully mobilizing social resources, good at discovering event hotspots, and good at time hype. When it comes to Oakes, people are more likely to think of it. It is high reputation, high quality and low price, good show, sharp marketing and so on.

But in fact, it may be difficult for people to understand such a question: behind the incredible miracles that Oaks has created in recent years, besides event marketing, in addition to price strategy, what is the secret weapon of Oaks? Being awarded the "Nationally Recognized Enterprise Technology Center" may be one of the answers given by Oaks.

In fact, when people carefully study the growth history of Oaks, it is not difficult to find that the secret weapon that strongly supports this company in various industries is the technological innovation ability and informatization construction that it pursues diligently. With the advantage of leading technology, Oaks has always been able to stand the tide in the big waves of the market.

In 2001, under the background that the country's success rate of ERP implementation was less than 20%, Oaks dared to be the first, resolutely invested 30 million to launch ERP, and achieved success in only one and a half years. Purchasing, production, sales, finance and other aspects are leading the peers.

Subsequently, AUX's entire group-wide intelligent network hardware platform was built, and office automation became an effective bridge for its internal connections. The OA office platform that attracted the attention of the outside world enabled AUX's senior leaders to connect its distribution in the world within one minute. Institutions and subordinates in all corners, and realize zero-distance communication with them. In January 2002, with the approval of the Ministry of Personnel of the People's Republic of China, Ningbo's first post-doctoral research station for home appliance enterprises was established in Oaks. In the same year, "Samsung Technology" was recognized as a key high-tech enterprise in my country's Torch Program. In July 2004, in view of Oaks' outstanding achievements in informatization construction, the National Informatization Evaluation Center awarded Oakes the title of "21 Benchmarking Enterprises of National Informatization", which made Oaks' achievements in informatization bright and attracted many people. Including visits and study by various people from the political, academic and business circles. During the rapid growth of AUX, the concept of AUX's "product leadership strategy" has also emerged. Through increased investment in technology research and development, the company's ability to master and use the core technology of products has been further strengthened. AUX Air Conditioning Company has also become the first A group of enterprises that have obtained the national electrical product performance certification have set an example for my country's household electrical appliances in terms of product performance.

Innovation continues to lead the industry

At the same time when Oaks first started to develop on a large scale, Oaks has realized that the only way to quickly open up the market is to control the high-end field of technology, and concentrate on creating its own first-class technology and constantly improve itself Independent research and development capabilities are the key to an enterprise's invincible position in the competition.

In recent years, "leading technology" has won many rewards for Oaks: more and more high-tech products with independent intellectual property rights have been launched continuously; various patents and important scientific research achievements have attracted people from all walks of life. ;The average speed of launching two to three new products per month makes it difficult for competitors...

In addition to the advanced equipment, the Japanese and Korean experts hired by AUX are currently the technical leaders of its various industries, making AUX's research and development The strength has always been maintained at a relatively high level, and since 2001, the company has been awarded the honor of national high-tech enterprise.

The most intuitive change brought by technological leadership to Oaks is: this private enterprise, which started in the bullpen, has now ranked among the top 500 Chinese enterprises and has maintained a strong development trend. Optimistic about one of "China's most promising enterprises".

Sensitive market awareness and years of market tempering tell Oaks people that having the ability to innovate in technology is the most fundamental guarantee for an enterprise to stay in the market forever. "Leader".

Building first-class to the world

In the past 20 years, Oaks has gradually established its scale advantage and competitive advantage in the fierce market competition with its strong technological innovation ability, and has successively made Samsung electric energy meter , Oaks air conditioners, mobile phones, transformers, energy and a series of products have become domestic and international industry leaders.

All of these have laid a solid foundation for the development of AUX and the brand's popularity both at home and abroad: In terms of air conditioning, AUX launched the only domestic first innovative technology "water protection oxygen" air conditioner, which used the Japanese moisture absorption rotor for the first time. It can absorb moisture from the air at minus 20 degrees and maintain the indoor humidity balance, thus launching a formal challenge to the competition pattern of the domestic air-conditioning market that only has health technology and energy-saving technology over the years. It has become one of the technologies imitated by other brands in the air-conditioning industry. In terms of electric energy meters, Samsung Technology Co., Ltd., a subsidiary of Oaks, is a high-tech enterprise based on advanced technology and excellent management. Its electric energy meter It already has a full range of products of five types and hundreds of specifications and models. Its keen market judgment ability and advanced development awareness have made Samsung electric energy meter new products come out one after another, standing out in the competition of strong players, establishing a pivotal company in the international market. Leading position; in terms of mobile phones, since the first batch of AUX mobile phones that "market awareness determines the fate of products" has obtained licenses from the National Development and Reform Commission, it has successively set up research institutes in two IT talent-intensive locations in Shanghai and Shenzhen, and dozens of first-class R&D personnel are responsible for AUX mobile phones. Through the high degree of internationalization of technology and market, Oaks Mobile, a rising star of mobile phones, has quickly become the backbone of domestic mobile phones in a short period of time. ” to regain the advantage.

In addition, due to Oaks' outstanding performance in technology and brand, Oaks is also included in the list of 13 domestic private enterprises that can be internationalized by experts from IBM China Business Value Research Institute and Fudan University School of Management.

From Manager's Daily.