Ring wireless video doorphone gets high-profile investor

It seems that Ring wants to become the next Nest, but only for home security and not for thermostats and smoke alarms. The company got a big boost this month with the announcement that Richard Branson, among others, contributed $28 million. The equity stake puts a $60 million valuation on the company.

What makes Ring so interesting to the investors? First, it takes the DIY movement head on with a video doorphone that can be installed easily and managed via a mobile device. Second, it packed the device with a number of sensors in addition to the video camera. For example, the system includes a motion detection application, and with remote alerts, it becomes a more robust security device even when someone is not ringing the doorbell. The camera itself delivers 720p at 30fps, and comes with IR capabilities. It can be connected to existing doorbell wirings or can run on an internal battery.

In addition, it is capable of streaming video over the web, so users can see who is at the door even if they are not at home. This leads to an interesting smart home application as well; especially when combined with a cloud recording option. If the doorphone is linked to a smart lock, it may allow the homeowner to allow (or deny) access to anyone via a couple of swipes on their smartphone.