Russian market ripe for smartphone competition

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Russian market ripe for smartphone competition

While Samsung is on top, a fragmented smartphone market means that smaller manufacturers have a chance to compete.

September 05, 2014

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While Samsung is on top, a fragmented smartphone market means that smaller manufacturers have a chance to compete.

While China and India are two of the hottest markets for mobile devices this year, another market appears to be ripe for new market entrants: Russia. GfK estimated that Samsung held the lead in Q2 2014 with only 16 percent of the market, followed by Russian manufacturer Fly (13.9 percent) and Nokia (10.5 percent). A number of manufacturers, including Lenovo, Alcatel and Huawei, account for 2 to 4 percent of the total market share.

According to mobile phone retailer Euroset, smartphones accounted for 32 percent of total handsets sold in Russia in 2013 but are expected to account for 75 percent this year by unit count, and 94 percent by revenue. Euroset estimates that the total market size for handsets was 225 billion rubles in 2013, and IDC has forecasted that smartphone shipments will double this year from last year.

With the EU and the US increasingly levying sanctions on the Russian market as the Ukraine crisis continues, it may be time for Chinese manufacturers to make their move.

See a comparison table of 4G smartphone suppliers on GlobalSources.com

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Russian market ripe for smartphone competition

Russian market ripe for smartphone competition

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