Sugar daddy - an alternative way of survival for enterprises

According to preliminary data released by research agency Dealogic recently, the M&A scale in the Asia-Pacific region (excluding Japan) in the first quarter of 2006 reached US$107.5 billion, up from US$71.1 billion in the first quarter of last year. M&A in Asia surged 51% in the first quarter. China is becoming a key market for global mergers and acquisitions.

Multinational corporations keep their eyes on the Chinese market, and Chinese companies keep their eyes on multinational corporations. The "big money" of multinational corporations have superhuman intelligence. They cannot do big and comprehensive stupid things. They are all good at resource integration. For enterprises, following the big money to become a century-old enterprise has become a powerful tool for rapidly expanding their scale, quickly acquiring some of the latest technologies, and thus grasping the new round of development trends. Sugar daddy also represents a direction of industrial progress. .

Why companies want sugar daddy

Multinational corporations are the best carriers of globalization

Everyone is talking about economic globalization. The giant hand will be a shortcut for our enterprise to achieve leapfrog development. It is equivalent to taking the express train of economic globalization and participating in the adjustment of industrial structure on a global scale. Domestic enterprises should now continue to enhance their awareness of openness. Cooperation with multinational companies can make us look at problems with a more open perspective, which is equivalent to putting on a telescope, standing tall and seeing far away.

Responding to the world with a global approach

China's economic development has entered a new stage, and entrepreneurs must adapt to the new environment, including the institutional environment, political environment and market environment. Entrepreneurs should have a global perspective, and must study the economic trends of multinational companies in the world and the latest development trends of contemporary technology to adapt to the adjustment of industrial structure on a global scale; they should constantly update their concepts, constantly understand new policies, and cultivate a global response. Global strategic thinking is not competing for the Chinese market, but the global market. It is necessary to be good at leveraging the system and leveraging on the global scale.

The concept of "win-win" is deeply rooted in the hearts of the people

Experts warn us that when the conditions are not mature, we should not blindly think about independent innovation, own brand, destroy all competitors and occupy the entire market, this is impossible of. When enterprises participate in competition, they should carry out global thinking and turn competition into competition that focuses on cooperation. In the process of participating in the competition, enterprises should establish a win-win concept, cooperate and promote together, and prevent vicious competition.

How a business can be a sugar daddy

1. Self-adjustment to adapt to the sugar daddy. Enterprises should give full play to their own advantages and strive to become an integral part of the production chain and sales chain of some multinational companies, such as engaging in high-risk, high-polluting links in the industrial supply chain that large enterprises are unwilling to do; providing customs declaration and computer network maintenance for large enterprises , personnel outsourcing, talent leasing and other non-core business services for large enterprises.

2, willing to be a supporting role. When negotiating cooperation with a multinational company, as long as it is on the basis of equality and mutual benefit, it does not matter if it is just a supporting role or a migrant worker. Cooperation with a multinational company is a gradual process, and the supporting role is only temporary. In the face of harsh requirements, we must have a good attitude and professionalism, and in the face of possible faults, we must try our best to be impeccable.

3. In international cooperation, small and medium-sized enterprises should pay special attention to understanding the legal system of the host country and try their best to avoid trade frictions and economic disputes.

4. Pay attention to the protection of intellectual property rights in order to gain the cooperation and trust of multinational companies. Security issues are more sensitive nerves of multinational companies. Whether the cooperation project can be guaranteed not to be leaked and whether intellectual property rights can be protected is the key to cooperation.

5. Study international standards and strictly follow them.

6. Turn competitors into partners. Modern competition is not a competition between an enterprise and another enterprise, or even a competition between a country and another country, but a competition between an industrial chain and an industrial chain. When participating in the competition, we should emphasize the problem of the industry chain. If we participate in the industry chain, we will turn many competitors in the past into partners. For example, a shirt manufacturer can establish many cooperative relationships with many businesses, such as fabric manufacturers, shirt wholesalers, retailers, transporters, etc., can establish cooperative relationships based on the industrial chain.

7. The original brand or trademark should be controlled. In the process of cooperation, the enterprise should control the original brand or trademark, because its brand has a greater value of intangible assets, and cannot voluntarily give up its own brand or trademark because the other party insists on its brand strategy, thus causing its own Loss of brand. This is extremely unfavorable to the development of enterprises in the market economy system that pays more and more attention to brand competition. Therefore, enterprises must not ignore their own property, otherwise they will be in a passive position in the future production and operation and income distribution.

Misunderstandings of corporate sugar daddy

One of the misunderstandings: sugar daddy is not meant to be a "mistress"

Sugar daddy has a "curve" to surpass competitors, but after sugar daddy , some enterprises are often easy to lose themselves. At the beginning of 2004, L'Oreal integrated Little Nurse in 50 days and acquired Yu Sai with lightning speed. But after the hustle and bustle, the prosperity was over. In the cruel reality competition, the performance of the little nurse was sluggish, and Yuxi's image was in chaos. Many people in the industry deeply feel that being rich does not necessarily mean that you will have no worries about food and clothing.

Therefore, sugar daddy is not only to be a "mistress", but only by supervising each other in cooperation and based on the living environment of the market in which they are located, can they find a position in the business war. Whether it is a state-owned enterprise or a private enterprise, if it wants to be a "sugar daddy" and can continue to develop, it must follow the rules of the game in the international market, because on the big business stage it is not only the competition between enterprises, but also the competition between enterprises. The mechanism behind the enterprise, if you blindly choose a partner, you will end up hurting yourself.

Misunderstanding No. 2: Don't rely on famous brands

The so-called "brand-name" means "using someone else's trademark to register as your own business name, or registering someone else's business name as your own trademark". Compared with sugar daddy, the cost of sticking to famous brands is much lower. Because of this, there are some enterprises that do not have the ability to produce R&D, sales management and brand operation. So they start to enjoy it and steal the brand that others have worked so hard for without the slightest blush.

It is understood that there are not a few famous brand enterprises and famous trademarks suffering from the conflict of trademark and font size. Such as "Crocodile", "Shachi", "POLO", "GUCCI", "Nippon" and other international famous brand trademarks, as well as "Jiu Mu Wang", "Red Dragonfly" and other domestic famous brand trademarks, there are many containing the above-mentioned trademarks. The enterprise name of the brand name confuses the majority of consumers.

Although it is a shortcut to enter the market quickly, it is an illegal act, which not only hurts other brands, but also stifles the possibility of long-term development of the enterprise. If it is used in the way of fair competition, it may have some As a company that does this, it will eventually swallow the bitter fruit of its own brewing.

The author is editor of the World Manager website.