Sun Jian: Leading the New Fashion of "Moderate Accommodation"

Influential Events

Since the well-known domestic chain hotel Homeinn opened its first store in Beijing Lufthansa in 2002, it has rapidly grown to more than 200 across the country, from Beijing to Shanghai and Suzhou. , Wuxi, Xiamen, Fuzhou, Tianjin, Home Inns' footprints are almost all over the main blocks of more than 30 large and medium cities across the country. In 2006, Home Inn was officially listed, becoming the first domestic economy hotel listed overseas.

Homeinn's rapid success is largely due to the impact of its new consumption concept on society. Staying in a hotel is no longer synonymous with luxury. Whether for business or private travel, choosing a hotel with a reasonable price and good service instead of a "small hotel" has become a new consumption trend for Chinese urbanites. And Homeinn's young CEO Sun Jian, not only in operation, but also in management practice has been continuously promoting the new concept of "moderate life".

Study abroad in 1997, after returning to China, Sun Jian worked as the general manager of the marketing department at Lotus Lotus; in 2000, he joined B&Q B&Q (China), a subsidiary of the Kingfisher Group in the United Kingdom, and served as the vice president of marketing in China, and later the vice president of operations in China. President of East China. In 2005, Sun Jian was invited to Home Inn as the new CEO.

Calm and calm are the best words to describe Sun Jian. So much so that when we see the momentum of development like a raging fire at home, the topic naturally starts from "in the past year, what is the most fulfilling thing you have done", his answer turned out to be "can make a very good This company is alive. Moreover, it is quite healthy, even I think that in the past year, we are not only living healthy, but also constantly reserve the ability to live healthier in the future.”

Three years Sun Jian's memory of the previous IPO was somewhat vague, but the far-reaching significance of Home Inn's IPO became more and more clear. The Home Inn brand approaching consumers not only gains more influence at home but also internationally, of course, it also exposes Home Inn to more external challenges.”

Sun Jian feels that running a business is like being a human being. Only in the process of overcoming difficulties can you grow rapidly: "How do you view your own pursuits? How do you solve the problem of insufficient execution? As long as you can use positive thinking , all problems bring us new opportunities, an opportunity that can make the company do better." Sun Jian has never given up learning, because whether he learns from books, society, the market, or even from competitors, can help you to become better. It is precisely because Sun Jian and his team have the good quality of being good at learning that Home Inns can successfully convey its brand values to the audience, which truly affects the consumption concept of contemporary people.

Returning to the true value of living accommodation

Sun Jian believes that, on the whole, the growth of Home Inns is very in line with the development of the times. First of all, Home Inn has established a new business model, which rejuvenates an industry and opens up a completely different new business model; secondly, the emergence of Home Inn is not so much a result of people’s concerns about choosing hotels and Changes in travel arrangements are more of a change in values. Although Home Inns is still rooted in the traditional service industry, under the leadership of Sun Jian, the brand emphasizes giving people a more natural life experience during the service process, providing services that restore the real life, advocating a moderate life, so that more ordinary people can They can find a warm feeling like home in their travel process, so as to achieve the respect and promotion of a way of life such as "natural moderation".

The foundation of harmony: communication and respect

Sun Jian said frankly that the success of Home Inn today is actually the success of the management team and the result of a group of family members working together. In recent years, Chinese people have begun to realize the importance of "harmony". Against such a social background, Home Inn has launched the theme of "Return to Harmony" in a timely manner, advocating mutual exchanges in the giving and receiving of services. and respect.

After arriving at Home Inn, Sun Jian said that in fact many times he wished he could be "lazy". He believes that to be a leader, you should build a platform, make a stage, and bring everyone on the stage to perform together. "I, Sun Jian, cannot do Rujia alone, but rely on the cooperation of the entire team." At Rujia, he especially wanted to create an atmosphere of mutual respect and sincere smiles. Of course, "to make the waiters smile sincerely, they must first make them feel that my smile is sincere."

Sun Jian has been with Home Inns for five years. During these five years, Home Inns has gradually developed into the largest hotel chain group in China. With high-quality service and more friendly prices, it provides a zero-stress travel and journey. The most convenient support has successfully established the brand status of Home Inn in the minds of consumers. And the realization of this brand effect, Sun Jian believes that most of it is due to the team advantage he has created. For example, the family has been committed to creating an ultimate value, which is to treat customers with a genuine and natural service spirit. Homeinn transmits the spirit of service to employees, and then the employees to each guest, creating a harmonious business environment of mutual gratitude and mutual respect, and the communication and respect within the team is the basis for realizing this harmony.

Talking about the success of Home Inn, Sun Jian said more than once, "This is the result of the joint efforts of the Ru family in the past five years. We will definitely maintain such an advantage." After the interview, Sun Jian will also go to Beijing " The "Grassroots Meeting" of Home Inn employees, as the name suggests, is a meeting that only grass-roots employees are allowed to attend. He wants to listen to the joys and sorrows of grassroots employees.

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