Upgrading Made in China is no longer a slogan

With the rise of various manufacturing costs and the shortage of resources, the upgrade of Chinese manufacturing has become imperative. Only by finding high value-added products and services based on high costs can Chinese manufacturing continue to survive and continue. . Therefore, choosing what space to upgrade and how to upgrade has become a sustainable development issue that many manufacturing enterprises in China have to think about.

In order to understand the current situation of Chinese manufacturing companies and their thoughts on future development, "CEConline" recently conducted an online survey among millions of website users and magazine readers. As of March 6, 2011, a total of 1,278 valid responses (ie, the respondent's industry is manufacturing) have been received. Among the respondents of this survey, 11.4% are chairman/CEO/president and deputy/entrepreneur/partner, 21.0% are general manager/deputy general manager, 38.5% are department managers/supervisors, and project managers / Professional and technical personnel accounted for 13.5%.

1Made in China is still in a relatively early stage of development

In this survey, 57.9% of the respondents believed that "the technical content is generally low, the product homogeneity is high, and the innovation ability is weak" is the most important reason for Chinese manufacturing. A true description of the current situation. At the same time, 41.0% of the respondents believed that the products made in China had "low brand value or even no brand value". In addition, they chose "low prices and low profit margins" and "at the end of the industrial chain, and their ability to resist risks is not strong". Respondents also reached 32.7% and 31.2% respectively (see Figure 1). These data show that Chinese manufacturing is still at a relatively early stage of development, and the entire industry still has a long way to go.

(Picture 1) Which of the following descriptions do you think can truly reflect the status quo of Chinese manufacturing?

2 87.1% of enterprises are willing to upgrade

Although they are still in the primary development stage, most Chinese enterprises have shown obvious willingness to upgrade. 87.1% of the respondents said that their enterprises are already considering industrial upgrading. However, it should also be noted that only 20.5% of enterprises have a clear idea of upgrading, and more enterprises are still in the embarrassing situation of wanting to upgrade, but have not yet identified the entry point for upgrading (see Figure 2).

(Picture 2) Does your company have a clear upgrade path?

Three technological innovations are still the main means for enterprises to upgrade

When asked what aspects to consider for adjustment and upgrade, 50.5% of the respondents chose "innovative products and Technology”, this ratio is significantly higher than other options (see Figure 3). It seems that companies have suffered from the passiveness of lack of technology and are aware of the ability of autonomous technology to control the right to speak in competition.

What is exciting is that when it comes to the atmosphere of enterprise R&D innovation, 47.7% of the respondents said that their company "encourages innovation and allows innovation to fail", and another 15.6% of the respondents said that Said that his company "rewards creative providers", which shows that nearly half of Chinese companies have taken action on independent innovation.

(Picture 3) What aspects will your company consider for industrial adjustment and upgrading?

Four cross-border innovations and business model innovations have become new trends for upgrading

The cross-border innovations of Yunnan Baiyao, Tongrentang and other enterprises have attracted the attention of more and more enterprises. In the survey, 55.6% of enterprises expressed their willingness to innovate across borders.

Coincidentally, business model innovation has also become an important way for enterprises to achieve industrial upgrading. According to the survey, 51.9% of enterprises have carried out innovation in this area, and when it comes to specific innovation methods, 48.1% of the respondents chose "Operating as a Service". And 37.1% of the respondents chose to "abandon the low-end business of the value chain and enter the high-end field" (see Figure 5).

(Picture 5) What is the biggest difficulty for your company to build your own brand or enhance your existing brand awareness?

Five 89.7% of enterprises are aware of the importance of brand for upgrading

61.2% Within two years, there must be plans to create their own brand or to enhance the awareness of existing brands. 28.5% of the respondents said they were considering implementing this plan, which shows that the vast majority of Chinese companies have begun to realize that brand building and management can help companies achieve the goal of upgrading. However, the difficulty of building a brand cannot be ignored. 30.8% of the respondents believed that "a large amount of capital investment" was their problem, and how to "find the brand positioning" puzzled the other 29.1% of the respondents. (See Figure 4).

(Figure 4) What innovations has your company made in its business model?

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