US paint demand to increase 3.8 percent through 2019

Global SourcesUpdated on 2023/12/01

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Construction industry recovery, new paint technology and easy paint color choice-making benefit the industry.

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The demand for paint and coatings in the US is predicted to be worth 1.4 billion gallons in 2019, according to market research firm Freedonia Group. This is equivalent to an annual rise of 3.8 percent.

The recovery of the construction industry with good building materials sales, and emerging earth-friendly paint and nanostructured coatings help the line grow. Consumer tastes for new paint types and unique styles for their DIY home projects are keeping certain paint categories afloat.

In addition, paint color choice-making is made easier for homeowners. Paint color strategists say the average homeowner takes several months in searching for the right color but now it’s faster with digital software and other programs.

In fact, hardware and building supply dealers have already invested in the said technologies. One example industry reports and experts noted is the ColorSnap system by Sherwin-Williams, a similar platform in which customers can choose colors with various saturation levels. Another is Valspar’s digital paint tool in their stores that let users upload an image of their room and see how the colors turn out. Do It Best is also an example, with its stores offering the Pratt & Lambert Color Selector wherein customers can scan and use a color visualizer.

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