Wang Enguang: A businessman who loves the "red flag"

Global SourcesUpdated on 2023/12/01

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The first time I met Wang Enguang was in the place where his old Hongqi car was collected - a factory named "Hongqi Workshop". It was windy that day, and the red banners on both sides of the workshop door kept dancing: "Resonate with my Chinese treasure, the red flag will fly forever". It can be seen that the four Hongqi cars have been carefully refurbished, black and shiny, standing tall, dignified and solemn. Nouns such as leaders, state guests, celebrations, and national vehicles began to fill in my mind, and it seemed like a lifetime. Wang Enguang told me that this is the charm of the Hongqi car. "Red Flag" has its own unique flavor.

The smell of "Hongqi"

Wang Enguang always said that the smell of a Hongqi car can be smelled and felt from a long distance.

He often drove the car out, parked it, and hid in the corner silently, recalling the era of the "red flag" with passers-by who smelled the "red flag". The era full of glory and dreams woven by the "red flag". The era that once carried the common memory of a country. People surrounded the "red flag", there were surprises, screams, and tears, they looked, touched, and missed. Many times, Wang Enguang in the corner couldn't help rushing out, asking the gray-haired old people to get into the car, drive for them in person, and chat with them. The old people clasped their hands together, burst into tears, and silently recited the long-standing names: Hongqi, Chairman, Premier Zhou...

When the era of "Red Flag" gradually fades away, when the name of "Red Flag" sounds, it will still be It involves many complex emotions of the Chinese people. Wang Enguang said that only those who have experienced it can feel it.

He traces the taste back to his childhood.

Being connected to "Red Flag"

The first time I smelled the "flavor" of Hongqi was when I was 13 years old. He was growing up in Hong Kong under British rule at the time. However, the experience of visiting a domestic auto show had an unpredictable impact on his life. When a Chinese car appeared in front of him, Wang Enguang used "shock" to describe his mood at that time. "In order to watch more times, I kept queuing with the crowd, and told myself repeatedly: This is made by the Chinese! This car is from China!"

From that moment on, the Hongqi car carried a child All the imagination and hope for the motherland. It was also at that moment that Wang Enguang and "Red Flag" forged a lifelong bond of love.

This "love of a lifetime" has been put to the test. It was one day in 1981. Wang Enguang, who was traveling in Beijing, was excitedly taking a camera to photograph the red flag car parked in front of the hotel, when he heard the news on the radio that the red flag car was discontinued. "My Mandarin was not good at that time, but I could understand 'red flag' and 'stop production'. I stayed there for a long time, and my heart was full of sadness and pain." Wang Enguang immediately photographed a leafless tree by the roadside. Dead twigs, nominate "waiting leaves" for the photo. The leaves will grow, and the Hongqi car will never die. In this test, in addition to making the "love" firmer, Wang Enguang has since added another "mission of love" - collecting "red flags".

Collection "Red Flag"

One day in 1995, I accidentally found a worn out old Hongqi car in a car dealership in Dongguan. Wang Enguang seems to have met the child he has been looking for, "I just want to take her home and take good care of her." Since then, he has worked hard for two and a half years to adopt a "child". Finally contacting the car owner, after sincerely expressing his love for "Hongqi", Wang Enguang heard the most beautiful words in the world, "I also love 'Hongqi', but give her to you, she will Happier". Wang Enguang then owned the first Hongqi car in his life.

Now, he has five Hongqi cars in his collection, which are often bought at a cost of tens of thousands of yuan, and then refurbished with hundreds of thousands of yuan. He said he enjoyed it. Claiming a "child" will only be urgent, and certainly not exhausting.

Spreading "red flags"

Innovation, hard work, persistence, self-confidence and fearlessness are the five red flag spirits summarized by Wang Enguang. Seemingly old-fashioned words, he has always adhered to the principles of life and things for many years.

Kangjia Industrial Co., Ltd., founded by Wang Enguang, mainly produces kitchenware and household items designed by him. From 1998, imitations began to appear, which seriously damaged Conga's reputation. Wang Enguang then threw himself into the struggle to defend intellectual property. He once spent 7 years and spent 2.6 million yuan to sue a company with a registered capital of only 20,000 yuan. He caused a sensation in Hong Kong for a while, and won the title of "Defender of Intellectual Property Rights" personally awarded to him by the Hong Kong government. Granting a title to an individual is a special case for the Hong Kong government. "Some people say I'm a lunatic, some people say I'm too rich, I only know that I must persevere and be fearless. This is what the 'red flag spirit' told me." The "rich" "madman" explained in this way.

Reappearance of "Red Flag"

Because he is not satisfied with simply spreading the red flag culture, Wang Enguang used his own unique method to reproduce "Red Flag".

The establishment of "Hong Kong Hongqi Fan Club" is one example. The story of Wang Enguang and the Hongqi car is constantly being told, and some friends who also like Hongqi have begun to come to the door. In the Hongqi workshop, everyone tasted tea and admired cars, recalled the "Hongqi", and talked about life. There are more and more friends, and in his own words, "it's time for the 'red flag people' to make a home." The "home" of "Hongqi Man" was built on Christmas in 2002 - "Hong Kong Hongqi Fan Club".

As the only car model manufacturer authorized by Changchun FAW, Wang Enguang used more than 260 parts for Hongqi cars, with an average work cost of 10 hours per worker, to make car models and reproduce them for all people who love "Hongqi". The car models produced are rarely sold, and some are given as gifts to leaders at home and abroad and people who love "Hongqi", including the red flag car that Liu Shaoqi rode in that year, which was specially customized for Liu Shaoqi's family; another part is used for charity auction.

When a series of titles such as entrepreneur, car fan club chairman, Hongqi car model manufacturer, philanthropist, and intellectual property fighter gathered together, Wang Enguang smiled and said he was just a "businessman who loves 'Red Flag'".

Treasure the "red flag" in life, and manage life under the "red flag". This is Wang Enguang's "red flag" life.

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