Who can lead the future of the global mobile electronics industry?

How do entrepreneurial bosses born in the 1985s apply Internet thinking to do O2O marketing? Why build a design team in the US? Why do clients become spokespersons? Has the era of independent brands of mobile electronic products come?

With these questions, the reporter participated in the forum titled "ME Sailing • Leading the Future" held on the third floor of Four Seasons Hotel Shenzhen on the afternoon of November 25th. Many people do not understand the concept of "ME". The host Tracy explained that "ME" is the abbreviation of Mobile Electronics. It was held in Hong Kong just last month. It is the leading trading platform for Global Sources to connect global buyers with Asian suppliers. , covering mobile electronic products such as smartphones, tablets, wearable devices and accessories, is the world's largest and first professional exhibition for mobile electronic products.

"CEConline" publisher Pei Kewei gave a speech on "Made in China Drives the Future", which kicked off the whole event. There were 400 seats in the venue, and more than 100 representatives of enterprises in the mobile electronics industry stood in the channel and in the backcourt and insisted on listening. With their longing and doubts about the future, the participants were enthusiastic, listening, thinking, and asking questions. Those young and enthusiastic faces moved every guest speaker, and the entrepreneurs who participated in the sharing could not help but put pressure on them. The marketing tricks at the bottom of the box are shared with the participants.

O2O becomes a hot word

Whether it is Pei Kewei's research report analysis or the sharing of several successful exhibitors, the word O2O keeps hitting the audience's eardrums , the advantages of traditional exhibitions are concentrated in offline entities. Only the O2O model that completely integrates offline entity platforms with online platforms is the first choice for the development of the exhibition industry. ME exhibition is based on offline physical exhibition, adopts advanced Internet technology and information technology, builds online platform as an extension and supplement, and realizes the closed-loop operation mode of offline platform and online platform through professional system operation. According to Peikewei, the website can be used to attract a large number of buyers, but the negotiation of the offline exhibition can discuss the advantages of your product in more depth.

Shenzhen Yuanding Technology CEO Wang Yang shared that more than 60% of their customers who placed orders at the exhibition site had made an appointment or talked before, including customers who placed orders on the spot. , so how to lead online potential customers to the exhibition site has become the key to exhibition marketing.

Li Weiwen, general manager of Dongguan Langteng Industrial Co., Ltd. does not understand English very well, but he is very Internet-minded. He advocates "putting products on the Internet as soon as possible, so that customers around the world can discover the first time. We, and then invite them to the show, let us get orders, let us survive.”

Show marketing focuses on interviews

Many successful exhibitors have their own secrets, Li Weiwen The general manager's secret is actually "Ferrero Chocolate". During the exhibition, he distributed 10 boxes of chocolates every day, which brought him the traffic of more than 300 negotiating customers and 25 key customers. As expected, "details determine success or failure". Among the customers who came to interview on the first day of the exhibition, 30% were cooperative customers who had placed orders before. After meeting, they felt very cordial. Mr. Li said: "The offline exhibition is a point where customers meet us and establish connections with us. Dot, the online network is a face, through the dots we connect, our customers are some small buyers, who sell goods on eBay, Amazon, Tmall, they will not come to our company for an order, but will Booth, for the sake of industry trends, then the opportunity for us to meet is here."

CEO Wang Yang is good at letting customers act as his most persuasive salesman at the exhibition site. Before the exhibition, an Indian buyer made an inquiry through the website and put forward some improvement requirements for a certain product. As a result, she got the new product she wanted at the exhibition. She not only placed the order on the spot, but also stayed at their company booth. In half a day, I recommended to other customers who came to negotiate, "This company is very good", and became the best volunteer publicist at the exhibition site. Wang Yang also pointed out that you should be kind to everyone who walks into your booth at the exhibition. At that time, his salesman was busy receiving foreigners, and there was a Hong Kong agent. No one was there for a long time. It is a big customer and has a lot of room for cooperation.

As a special venue of the Wisdom·Wins Future Export Forum, this forum was jointly held by Global Sources and its leading media CEConlines.

The era of brand success is coming

After Andrey Kornishov of S3 Company, a well-known international buyer in Russia, shared how to develop the Russian market, Mr. Pei Kewei, President Wang and Langteng of Yuanding Technology Industry Manager Li, Shenzhen Duoke Electronics General Manager Xu Ming and Shenzhen Qicaitong Silicon Plastics General Manager Yang Xiuquan discussed the future self-brand operation prospects of the mobile electronics industry.

Mr. Wang believes that any problem has two sides. The profit of making a brand is high, but it is faced with huge financial pressure, inventory pressure or return. Our solution is to open source and reduce expenditure. Open source is to identify your customers. Some customers are big brand agents. They are very demanding on you. In addition, there is a growing brand agent. He may give you more opportunities, and even willing to grow with you, so we should be selective. This option should be open source as much as possible according to your company's advantages. If there are only one or two brand agents, the pressure will be great, and multiple brand agents will help you reduce the pressure. Save money, choose your own products as best you can, and don’t do everything like ODM. It is convenient for unified production, unified manufacturing, and unified packaging. It can be shipped quickly and reduce financial pressure.

Xu Ming, general manager, said that no matter it is a trading enterprise or a production enterprise, there should be a brand dream, and only a brand enterprise can have a future. Today, we are doing OEM and ODM, which is a short-term behavior. We can instantly increase our strength and accumulate wealth, and eventually we have to return to the road of branding, unless you do not want to expand the business. Blackview is our mobile phone brand. As a boss, if I want to know how to go in the future, I must first keep an eye on the market; secondly, I must have a strong promotion ability. We are now doing very detailed promotion. We are divided into three major parts: the first major part is the brand, and market research must be done well; the second is to do a good job in promotion, B2B, B2C, highway sign promotion and online SEO. In the future, the promotion staff of the branding company must be larger than the marketing staff. ; The third core is that the product must be excellent. He emphasized: "The most gratifying thing to me about this October Hong Kong exhibition is that I found that some customers or buyers have awakened. When they used to promote brands at the exhibition, customers stopped talking, and now they will listen to you about being a brand. Where is the advantage of the brand, I think the opportunity to be a brand should come.”

General Manager Yang Xiuquan pointed out, “Being a brand is also our direction. Most of my products are designed by myself, including molds and designs. It is made by ourselves, and the customer's LOGO is pasted. This is our shortcoming. Why Liu Xiang chose the 110-meter hurdles is to choose his own field. Of course, he has the potential to become a brand. It's important to find your company's strengths and choose your own path."

ME Profile:

Mobile Electronics is Global Sources' leading trade linking global buyers with Asian suppliers A platform covering mobile electronics such as smartphones, tablets, wearables and accessories. Through the world's most influential mobile electronics exhibition held in Hong Kong in April and October every year, as well as integrated promotion methods such as websites, magazines, buyers' special procurement meetings, product and exhibitor express, mobile apps, etc., uninterrupted exposure throughout the year , Efficient promotion of corporate value.

With a unique and influential global mobile electronics buyer community of over 390,000 active buyers, Mobile Electronics creates the best integrated promotion platform for suppliers to fully target buyers .