Who is the hero of aviation service

Global SourcesUpdated on 2023/12/01

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Y, the business manager of an import and export company, is responsible for the company's trade with customers in the Americas. Business travel is a common thing for him. No, he took an early flight from Shanghai to San Francisco on Monday. After arriving at night in Beijing time, he immediately went to the scheduled location to contact customers. Just on Wednesday, he was flying from San Francisco to Detroit for a client fraternity in North America. In order to rush home for his daughter's birthday on the weekend, he will leave Detroit on Friday and return to Beijing.

Y, who is 40 years old this year, is a typical representative of the senior executive crowd. They frequently shuttle between major cities around the world, in a hurry, and every second counts. For them, long-distance flight is a great time to catch up with work, rest and entertainment, and air services that can meet the requirements are indispensable for them.

According to the data released by the "China Business Travel Forum" held at the beginning of the year, the proportion of business travelers in the total number of outbound travelers in my country has reached 53.8%, and it is increasing at a rate of 20% every year. With such a huge market allure, it is no wonder that several airlines are trying to make a tight fuss around service. Airline race service, who will be the hero?

Warm and comfortable seating experience

Many people who have experienced long-distance flights liken themselves to soldiers who have just returned from the battlefield. The feeling of dizziness and soreness in the limbs can really be used as "misery" " to describe. Comfortable seating conditions are essential for managers who frequently travel long distances for business. Some airlines have also seen this need of passengers and have made improvements to in-flight facilities such as lights and seats to improve their competitiveness.

Lufthansa is a good example. Its newly improved business class features ergonomic seats called PrivateBeds, which are the longest in this class at 2 meters in length. The seat pitch has been increased by 30 cm to 152 cm, and passengers can fully lie down and rest.

In the "new two-class" aircraft remodeled by Air China, the first-class seats are designed with independent private rooms, with special functions such as multi-angle seats, swivel and flat seats, and a seat is installed between each seat Partition, so that passengers have more private and comfortable personal space.

In addition, the retrofit of the lighting system is also one of the highlights of the "two-cabin" retrofit. Air China's first and business class cabins are equipped with a horizontal dynamic lighting system. The flight attendants can adjust the color and brightness of the lights in 18 ways according to the needs of passengers, creating different scenes such as sunrise, sunset, night, and dawn.

"Our two-class renovation plan is to further meet the needs of high-end customers." Li Jiaxiang, chairman of Air China, once said, "In this way, we can consolidate our position in the increasingly fierce competition on international routes."

Colorful The gluttonous temptation

In addition to the comfortable and pleasant seat, the delicious food provided by the airline is also one of the important ways to improve the service star index. Exquisite utensils, exquisite dishes, and mellow wines... In the intertwined, air flight has also become a gourmet journey.

In Asia, Singapore Airlines has prepared a "Singapore Food" service for first-class passengers flying non-stop from Singapore to China. The so-called "Shiquan" refers to a total of ten delicious Chinese dishes on the menu, including four appetizers and six main courses; the so-called "Sichuan" refers to the selection of fine ingredients and delicate taste in each dish. Crispy prawn rolls with foie gras sauce, fish maw ginseng chicken soup, prawn meatballs with abalone, fried chicken and potatoes in soy sauce, fried pork ribs with sweet and sour plum sauce... Each dish was conceived and designed by SIA International Culinary Consultants Two super Chinese chefs, they are the famous Yang Guanyi, who is famous for cooking "Ayi Abalone", and Leung Siu Kee, the chef of Singapore Tung Lok Food Group.

Not only that, the dishes provided on each route of Singapore Airlines reflect the unique local culture of the city where the flight departs. Passengers who take Singapore Airlines flights to or from different cities can taste different combinations of dishes. same. For example, on flights from Shanghai, the dishes are slightly sweeter from Shanghai, while those on flights from Singapore focus more on modern Chinese cuisine.

In the Americas, United has designed delicious hot and cold appetizers, refreshing salads and Asian-infused entrees, and fresh fruit for dessert for passengers traveling between the U.S. and China. To further enhance the enjoyment of in-flight dining, United has appointed a renowned wine expert, James Beard Award nominee, newspaper columnist and author Doug Frost to serve the meal. Wine Consultant. In addition to pairing food and wine with meals on United flights, Frost also instructs flight attendants on how to choose food and wine for passengers.

In the Middle East, Emirates has prepared premium champagne and port wines for first and business class passengers, such as Duval Leroy 1991 Cuvee Des Roys for short haul passengers and 1995 Ch Cantermerle for long haul passengers.

High-speed and fast Internet service

For managers who are busy with business all day, the most concerned about the business office facilities and related services provided by airlines during the flight. For example, whether there is a wireless Internet service, whether the network connection is stable and fast, etc.

In March of this year, Scandinavian Airlines launched the first wireless broadband Internet access service on flights, passengers can work normally even at an altitude of 12,000 meters, enjoy the fun of surfing the Internet, send and receive emails, and even connect to the virtual private network ( VPN) to log into the company's intranet, check the required information and documents, and move the office into the air.

ccess wireless broadband Internet access service. Boeing Connect has signed roaming agreements with major telecommunications and wireless service providers around the world, allowing customers to enjoy fast Internet access and familiar payment methods through roaming platforms and their pre-existing usernames and passwords.

It is reported that in addition to Scandinavian Airlines, China Airlines, Korean Air and other global airlines will also install this wireless broadband device on their flights.

Various and fun entertainment

For some managers, flying offers them a rare opportunity to rest. In a space that belongs to one person, watching discs and playing games is a good choice for relaxation. Regarding in-flight entertainment, Peter Miller, Marketing Director of Skytrax Research Institute in London, commented: "The overall concept of in-flight entertainment has changed dramatically over the past decade, and in-flight entertainment has become more and more important to passengers. Choice is critical and giving passengers control over choice has gained more attention over the past few years, and the airline's offerings reflect the company's commitment to providing guests with the best quality travel experience."

Emirates' focus on inflight entertainment pioneer. Not long ago, it also won the "2005 World's Best Airline In-Flight Entertainment" award in the World Airline Awards.

In December 2003, Emirates was the first to offer live coverage of BBC news headlines on its aircraft. The Emirates A340-500 aircraft launched in May 2004, and its Wi-Fi connection enables Wi-Fi-equipped laptop passengers to send and receive e-mail while in flight.

The company's latest in-flight entertainment system, called ICE, includes information, entertainment and communications, with over 500 entertainment channels fully controlled by passengers on demand. 20% of the Emirates fleet has been fitted with ICE systems to meet the overwhelming response from passengers. It is understood that all aircraft will have this system in the future.

The ICE system has as many as 50 latest Hollywood movies and more than 25 classic movies permanently available. There are 25 Disney movies for young passengers (most of them are classics). There are also about 25 films from Arabia, Asia and the Far East.

Passengers will be entertained throughout the flight from 50 TV channels, including comedy and drama, arts and sports. Among the sports channels, Emirates has recently added horse racing and sailing channels to mark Emirates' sponsorship of these sports.

More than 350 audio channels offer music from around the world, including 6000 songs in almost every genre, all UK #1s of all time. Passengers can test their knowledge with 40 in-flight games, including golf, bowling and Scrabble.

In addition, Arab passengers can enjoy travel through a selection of 13 video channels including English (subtitled) and Arabic films, games, fashion, music, theatre and children's programmes.

For airlines, business and first class fares are significantly higher than economy, and the profits are huge. The lucrative profits make airlines willing to satisfy passengers in every sense. Some companies have launched services such as ready-to-eat meals, free massages, etc. The number of tricks and the fast refurbishment speed make us look forward to the competition between airlines.

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